Digital Marketing Manager, Performance & E-Commerce
Top Benefits
About the role
Fraserway RV is part of the Adventurer Group, Canada’s only coast-to-coast RV dealer network. We support customers through every stage; buying, renting, servicing, and outfitting their RV.
Success in this role means being close to the action, collaborating with sales, marketing, and operations, moving quickly, testing ideas in real time, and seeing the direct impact of your work.
In this hands-on role you will be building, launching, and optimizing campaigns alongside one of the best teams in the industry.
This is a full-time hybrid role (4 days in-office) with a growing, multi-channel business.
Base salary starts at $85,000+ (based on experience)
What You’ll Be Doing
Drive the Traffic (Customer Acquisition)
- Plan, launch, and optimize paid campaigns (Google, Meta, YouTube, marketplaces)
- Optimize for CPL, CAC, ROAS, and lead quality
Build the Funnel (Website & Landing Pages)
- Create and optimize landing pages that convert
- Optimize conversion across all digital properties (RV, Rentals, Shopify)
Run the Store (Shopify E-Commerce)
- Own the performance of our Shopify parts store as a revenue channel
- Improve conversion rate, average order value (AOV), and retention
Keep Customers Coming Back (Email & Lifecycle)
- Build campaigns that drive real revenue
- Create automated journeys
Track the Journey (Analytics & Performance)
- Own the full funnel: Traffic Leads Sales Revenue
- Turn performance data into clear actions that improve results
- Monitor performance across platforms and turn data into insights and insights into action (Google Analytics, CRM, Shopify)
Stay Connected (Collaboration)
- Work closely with social/content teams to align campaigns
- Partner with sales and operations to improve lead conversion
What You’ll Bring to the Campsite
- 5+ years in digital/performance marketing with a track record of driving measurable revenue growth
- Strong hands-on experience with Shopify (this one matters)
- Experience running paid campaigns (Google Ads, Meta Ads, etc.)
- Ability to build landing pages and make front-end updates
- Experience with CRM systems, segmentation, and customer journeys
- A sharp, analytical mindset
Who You Are
- You think in funnels, not just channels
- You move fast and like being in control of your work
- You care about results, not just activity
- You take ownership
- You’re both strategic and hands-on
- You like building, improving, and seeing real impact
Why Join Us?
- High-ownership role with real influence on revenue
- Fast-moving environment where ideas get tested quickly
- Direct impact across multiple business lines (not just one channel)
- Employee discounts on RV rentals, parts, and more
- A team that values action, ideas, and continuous improvement
- Real opportunity to make your mark and see the results
The Bottom Line
This role is about turning digital into growth. If you’re excited by building campaigns, optimizing funnels, and driving real revenue, we want to hear from you.
Apply now and show us how you think, build, and perform.
Not the right fit? Search for Digital Marketing Manager, Performance & E jobs in Abbotsford, BC
About Fraserway RV
Fraserway RV is Canada’s only national RV dealer with 13 locations from Vancouver to Halifax. Our full service dealership, including sales, parts, service and rentals, allows us to serve our customers wherever they are on their journey. Our family owned company has been actively involved in its respective communities since 1969.
We have grown because of our employees and their commitment to our values and to our customers. With dealerships from coast to coast, we have the ability to offer long lasting careers through transfers and promotions, and we always consider current employees when opportunities arise. We offer training and development resources so that you can grow your career with us and we are committed to being a company that our customers love to work with and where nearly 750 employees love to work.
Check out our careers page at www.fraserway.com/about-fraserway-rv/careers
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Digital Marketing Manager, Performance & E-Commerce
Top Benefits
About the role
Fraserway RV is part of the Adventurer Group, Canada’s only coast-to-coast RV dealer network. We support customers through every stage; buying, renting, servicing, and outfitting their RV.
Success in this role means being close to the action, collaborating with sales, marketing, and operations, moving quickly, testing ideas in real time, and seeing the direct impact of your work.
In this hands-on role you will be building, launching, and optimizing campaigns alongside one of the best teams in the industry.
This is a full-time hybrid role (4 days in-office) with a growing, multi-channel business.
Base salary starts at $85,000+ (based on experience)
What You’ll Be Doing
Drive the Traffic (Customer Acquisition)
- Plan, launch, and optimize paid campaigns (Google, Meta, YouTube, marketplaces)
- Optimize for CPL, CAC, ROAS, and lead quality
Build the Funnel (Website & Landing Pages)
- Create and optimize landing pages that convert
- Optimize conversion across all digital properties (RV, Rentals, Shopify)
Run the Store (Shopify E-Commerce)
- Own the performance of our Shopify parts store as a revenue channel
- Improve conversion rate, average order value (AOV), and retention
Keep Customers Coming Back (Email & Lifecycle)
- Build campaigns that drive real revenue
- Create automated journeys
Track the Journey (Analytics & Performance)
- Own the full funnel: Traffic Leads Sales Revenue
- Turn performance data into clear actions that improve results
- Monitor performance across platforms and turn data into insights and insights into action (Google Analytics, CRM, Shopify)
Stay Connected (Collaboration)
- Work closely with social/content teams to align campaigns
- Partner with sales and operations to improve lead conversion
What You’ll Bring to the Campsite
- 5+ years in digital/performance marketing with a track record of driving measurable revenue growth
- Strong hands-on experience with Shopify (this one matters)
- Experience running paid campaigns (Google Ads, Meta Ads, etc.)
- Ability to build landing pages and make front-end updates
- Experience with CRM systems, segmentation, and customer journeys
- A sharp, analytical mindset
Who You Are
- You think in funnels, not just channels
- You move fast and like being in control of your work
- You care about results, not just activity
- You take ownership
- You’re both strategic and hands-on
- You like building, improving, and seeing real impact
Why Join Us?
- High-ownership role with real influence on revenue
- Fast-moving environment where ideas get tested quickly
- Direct impact across multiple business lines (not just one channel)
- Employee discounts on RV rentals, parts, and more
- A team that values action, ideas, and continuous improvement
- Real opportunity to make your mark and see the results
The Bottom Line
This role is about turning digital into growth. If you’re excited by building campaigns, optimizing funnels, and driving real revenue, we want to hear from you.
Apply now and show us how you think, build, and perform.
Not the right fit? Search for Digital Marketing Manager, Performance & E jobs in Abbotsford, BC
About Fraserway RV
Fraserway RV is Canada’s only national RV dealer with 13 locations from Vancouver to Halifax. Our full service dealership, including sales, parts, service and rentals, allows us to serve our customers wherever they are on their journey. Our family owned company has been actively involved in its respective communities since 1969.
We have grown because of our employees and their commitment to our values and to our customers. With dealerships from coast to coast, we have the ability to offer long lasting careers through transfers and promotions, and we always consider current employees when opportunities arise. We offer training and development resources so that you can grow your career with us and we are committed to being a company that our customers love to work with and where nearly 750 employees love to work.
Check out our careers page at www.fraserway.com/about-fraserway-rv/careers