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Senior Front End Developer

Borrowell8 days ago
Remote
Toronto
CA$72,774 - CA$109,161/yearly
Senior Level

Top Benefits

Medical, dental, vision, paramedical coverage for family.
Virtual health: connect with nurses, doctors, therapists.
Maternity & parental leave top-up for new parents.

About the role

Who you are

  • 5+ years of professional frontend experience—including at least 3 years building production apps with React—with strong expertise in Next.js, TypeScript, SSR/ISR patterns, and deep knowledge of web fundamentals (HTML, CSS, JavaScript, accessibility)
  • Proven experience building high-traffic, growth-focused websites (home, pricing, signup pages), and comfort collaborating directly with marketing and design partners to translate business goals into technical execution
  • Hands-on experience integrating and working with headless CMS platforms (e.g., Contentful, Sanity, Strapi)
  • A strong grasp of SEO basics, user experience best practices, Core Web Vitals, and performance optimization techniques specifically for modern React/Next.js applications
  • Demonstrated experience setting up analytics and A/B testing tooling (e.g., GA4, GTM, Mixpanel, Optimizely, VWO) and using data to drive decisions
  • Experience in B2B or B2C SaaS, ideally within a fast-paced Fintech, startup, or scale-up environment, particularly in roles tied directly to revenue, user acquisition, or product-led growth
  • Prior work in a Growth, Web Marketing, or GTM Engineering team partnering daily with marketers and PMs
  • Familiarity with design systems and collaborating closely with designers to translate Figma or similar designs to production-quality frontends
  • Comfort working in fast-paced, experiment-heavy environments where shipping, learning, and iterating quickly are core to our culture
  • If you’re unsure about your qualifications for this position, we’d still encourage you to apply. We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress

What the job involves

  • As a Senior Frontend Developer, you will lead the technical vision and implementation of our marketing site and growth-focused web experiences
  • You will rebuild and own our marketing website using React and Next.js, leveraging server-side rendering and modern routing patterns for speed, SEO, AEO/GEO (AI/Generative Engine Optimization), and flexibility
  • You will sit at the intersection of engineering, marketing, and design to turn traffic into measurable business outcomes
  • You will be hands-on in the codebase while also influencing the roadmap, architecture, and best practices across the broader team
  • In the first 3-6 months, you can expect to:
  • Audit the current marketing site, performance, SEO, analytics setup, and experimentation capabilities to propose and execute a prioritized improvement plan
  • Lead the rebuild or major refactor of the site using Next.js and a headless CMS, with an eye toward future experimentation and rapid content changes
  • Implement or refine analytics and event tracking to give us end-to-end visibility into acquisition, activation, and key conversion events
  • Launch an initial set of growth experiments (e.g., pricing page tests, signup flow optimizations, new landing pages) and create a repeatable experimentation workflow

Benefits

  • The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
  • Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family
  • Additional Health Benefits - virtual benefit offering that allows you to connect with nurses, doctors and mental health professionals
  • Maternity & Parental Leave Top-up - available to new parents
  • Wellness & Transit Benefit - $600 annually to spend on a gym membership, daycare, petcare, etc
  • Givewell Benefit - 1 paid volunteer day a year to give back to the community
  • Flexibility - flexible working hours and a flexible vacation policy

About Borrowell

Financial Services
51-200

Borrowell is a fintech company that provides credit score monitoring, bill tracking and financial advisory services for individuals.

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