Who you are

• 5+ years of progressive marketing experience; 3+ years in product marketing or go-to-market strategy
• Demonstrated experience collaborating with product teams, writing positioning, building measurement frameworks, and drawing causal inferences from marketing data
• Strong analytical foundation—ability to work with data at scale, understand financial models for marketing investments, and understand unit economics and customer/driver lifetime value
• Track record of translating data and insights into clear, actionable recommendations for senior stakeholders
• Excellent cross-functional collaboration skills; comfort working in ambiguous environments with incomplete information
• Experience in two-sided marketplaces or consumer internet companies
• Familiarity with rideshare, gig economy, or supply-side marketing dynamics
• Willingness to respectfully question assumptions and are uncomfortable with claims that can't be empirically validated
• Comfortable with data-driven discourse; you see measurement as an enabler of better decisions, not a burden
• Balance analytical rigor with business pragmatism; you can make confident decisions despite ambiguity and incomplete information
• High standards for yourself and others; you're entrepreneurial in your approach to testing unconventional ideas and bringing fresh perspectives to marketing

What the job involves

• As a Marketing Manager on the Product Marketing team, you will own go-to-market strategy and execution for Lyft's products and initiatives
• You'll drive incremental value for the business through strategic positioning, data-informed decision-making, and disciplined measurement of marketing impact
• Working cross-functionally with product, operations, and data science, you'll translate insights into compelling marketing narratives that strengthen supply, demand, engagement, and rider and driver lifetime value
• Own the product marketing strategy for assigned initiatives, including business case development, measurement framework design, and quarterly performance reviews
• Develop and execute marketing campaigns that drive measurable incremental impact—design experiments, establish causal inference methodologies, and work with analytics to validate marketing ROI
• Build rigorous KPI frameworks connecting marketing activities to business outcomes, including incremental rides, and lifetime value contribution
• Conduct deep customer journey analysis and segmentation work to understand behavioral drivers, churn risk factors, and the "next best action" across lifecycle stages; translate insights into targeted go-to-market approaches
• Benchmark and track competitive positioning, particularly against Uber and other gig platforms; synthesize findings into strategic positioning recommendations
• Partner with Product and Operations to identify market opportunities and inform product roadmap decisions through quantitative market analysis
• Translate quantitative findings and market insights into clear, compelling narratives for leadership and cross-functional stakeholders
• Collaborate with the Brand and Growth teams to align positioning across all channels while maintaining measurement discipline and financial accountability

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
• Family building benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program