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Marketing Specialist (Dental Industry)

Passion Dental Groupabout 22 hours ago
Toronto, Ontario, Canada
Mid Level
Full-Time

About the role

We’re hiring a Marketing Specialist! Bring Brands to Life. Build Communities. Create Experiences. Are you the type of marketer who enjoys creating engaging content, planning community events, and bringing marketing campaigns to life? At Anytime Dental Group, we're looking for a creative, energetic, and hands-on Marketing Specialist to help tell our story, grow our brand, and connect with the communities we serve. This isn't a desk-only marketing role. You'll spend time visiting our clinics, creating compelling content, supporting local events, partnering with clinic teams, and helping drive new patient growth across one of Ontario's fastest-growing dental organizations. If you're passionate about social media, content creation, community engagement, and seeing your ideas make a real impact, we'd love to meet you.

What You'll Be Doing

As our Marketing Specialist, you'll be responsible for bringing the Anytime Dental Group brand to life through creative marketing initiatives that support patient acquisition and community engagement.

Your responsibilities will include

Social Media & Content Creation Managing social media channels for Anytime Dental Group and our clinics. Creating engaging photos, videos, reels, graphics, and written content. Developing monthly content calendars and planning seasonal campaigns. Visiting clinics to capture team stories, patient experiences, and behind-the-scenes content. Monitoring engagement and supporting online reputation initiatives.

Community Marketing

Planning and supporting local events, sponsorships, school partnerships, and community outreach initiatives. Helping organize grand openings, patient appreciation events, and promotional campaigns. Building relationships with local businesses and community organizations. Supporting referral and ambassador programs that help grow our patient base.

Marketing Campaigns

Executing local marketing campaigns across digital, print, email, SMS, and social channels. Coordinating promotional materials and ensuring consistent brand execution across all clinics. Monitoring campaign performance and identifying opportunities for improvement.

Clinic Support

Partnering closely with Regional Directors and Clinic Managers to support local marketing initiatives. Visiting clinics regularly to create content and support promotional activities. Coordinating marketing requests and maintaining project timelines.

New Clinic Openings

Supporting exciting new clinic launches from concept to opening day. Coordinating launch campaigns, promotional materials, signage, digital advertising, and community outreach. Helping ensure every new clinic opens with strong visibility and patient engagement.

What We're Looking For

We're looking for someone who is equal parts creative thinker, content creator, and project coordinator.

You'll be successful if you have

A diploma or degree in Marketing, Communications, Public Relations, Business, or a related field. 2–4 years of marketing, communications, or digital media experience. Experience managing business social media platforms and creating engaging content. Strong skills with Canva and Microsoft Office (Adobe Creative Suite is an asset). Familiarity with Meta Business Suite, Google Business Profile, email marketing platforms, and digital marketing tools. Excellent written and verbal communication skills. Strong organizational skills and the ability to manage multiple projects simultaneously. A valid driver's license and reliable vehicle, with the ability to travel regularly between Anytime Dental Group clinic locations. Flexibility to occasionally attend evening or weekend community events. Previous experience in the dental or healthcare industry is considered an asset—but we're equally interested in talented marketers who are eager to learn.

What Makes You a Great Fit

You are someone who: Loves creating engaging content and telling compelling stories. Enjoys building relationships within local communities. Has an eye for design and attention to detail. Brings fresh ideas and isn't afraid to try something new. Thrives in a fast-paced, collaborative environment. Is organized, proactive, and comfortable managing multiple priorities. Wants to see the direct impact of your work on business growth. Why Join Anytime Dental Group? Join one of Ontario's fastest-growing dental organizations. Make a real impact on local communities and patient experiences. Work alongside passionate leaders and collaborative clinic teams. Enjoy a role that blends creativity, strategy, community engagement, and travel. Be part of an organization that values innovation, teamwork, and continuous growth. Grow your career while helping build a recognizable healthcare brand. If you're excited about creating content, connecting with communities, and helping grow a brand that puts patients first, we'd love to hear from you. #PassionMP Passion Dental Group is committed to workplace diversity and provides accommodations to applicants with disabilities throughout our hiring process. We do not use artificial intelligence or automated decision-making tools to screen or assess candidates; all applications are reviewed by our recruitment team. Limited AI-enabled tools may be used solely for note-taking during phone screening interviews. If you require accommodation at any stage of the hiring process, please let us know by emailing careers@passiondental.ca

About Passion Dental Group

Dentists
501-1000
Founded in 2019

Passion Dental Group was built by dentists for dentists. We are all about good people and good culture. Our Passion is providing the training and support to all of our partners and teams to ensure optimal care and experiences for our patients.

Visit our website (pdgcanada.ca) to learn more about our network of forward thinking dental clinicians and our shared vision of helping dentists and their teams grow their passion and create exceptional patient care.

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