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Brand Marketing Specialist

Napoleonabout 18 hours ago
Hybrid
Barrie, ON
Senior Level
Full-Time

Top Benefits

Employee & Family Assistance Program (EAP) for mental health
Competitive compensation package
Exclusive associate discounts on products

About the role

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a world-wide scale.

The warmth and experience that Napoleon product brings to the homes of our customers transcends borders, language, and cultures to elevate everyday experiences, so you love being home. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

This post is for an existing contract vacancy and is actively being recruited for.

**Title:**Brand Marketing Specialist

**Reports to:**Director, Brand Marketing

**Position Duration:**12 Month Contract

Job Purpose:

The Brand Marketing Specialist supports the execution of marketing communications and commercialization initiatives for the grill division across North America. This role is responsible for coordinating and delivering integrated marketing programs that build brand awareness, strengthen brand equity, and support consumer conversion and sales growth.

With a strong focus on marketing communications, the Brand Marketing Specialist manages the development and submission of translations, coordinates asset development, and ensures timely delivery of campaign assets across multiple channels. This role also plays a key part in project managing cross-functional deliverables, maintaining timelines, and ensuring alignment across internal stakeholders.

Working collaboratively with cross-functional teams, the Brand Marketing Specialist helps bring marketing plans to life while remaining agile to support evolving business needs and emerging opportunities.

Key Responsibilities and Accountabilities:

  • Plan, develop & execute a wide variety of B2B and B2C brand and customer advertising, marketing collateral, channel/customer programs, promotions, price books, website content, point of sale communications & merchandising solutions. Collaborate internally & externally with creative partners to develop public relations & advertising. Collaborate with internal teams including: Design, Digital, Photo/Video, Sales and Product Management in creating Marketing assets.
  • Participate in Stage Gate Meetings for assigned business, review R&D/Product Management pipeline projects, provide Brand Marketing plan input and alignment to launch timelines. Develop new product commercialization plans/programs and coordinate photo/video, packaging, development and asset development with internal teams & external partners. Ensure excellence in execution of programs & adherence to critical trade milestones for communication.
  • Participate in annual planning for assigned business, collaborating cross-functionally to develop the plan and budget that delivers business objectives. Collaborate with Digital Marketing Team to develop integrated communication plans. Then gain internal alignment & communicate the plan to key Stakeholders, including Sales.
  • Develop strong external vendor/supplier relationships to ensure best in class creative/program development & execution.
  • Be the voice of North American assigned business consumers to the business & continue to evolve our understanding of them, recommending & leading consumer/trade research initiatives in collaboration with Product Management team
  • Be a brand guardian both internally across the organization & externally, ensuring adherence to brand standards
  • Support Brand Marketing Manager on assigned projects/initiatives

Education and Experience:

  • Undergraduate degree, certificate or comparable post-secondary education in Marketing, Business, Commerce.
  • Minimum 2 years experience in B2B Marketing. Consumer Packaged or Hard Goods experience preferred.
  • Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Knowledge of the assigned business / industry desired (HVAC/Hearth)
  • Must be able to accommodate occasional travel.

At Napoleon, we believe in creating an environment where our Associates can thrive personally and professionally. Here’s what you can look forward to when you join our team:

Benefits, Health, Well-being & Support

  • Employee & Family Assistance Program for mental health and well-being (EAP)

Career Growth & Development

  • Opportunities to learn new skills on the job

  • Access to new opportunities as they become available within the company

Culture & Community

  • Appreciation events, raffles, and team building activities

Financial Security

  • Competitive compensation

  • Exclusive Associate discounts on our award-winning products

**Artificial Intelligence Disclosure:**As part of our commitment to transparency and fairness in hiring, we disclose that automated tools, including artificial intelligence (AI), may be used to support parts of the recruitment process. This may include functions such as resume parsing, candidate ranking, or initial screening. These tools do not make final hiring decisions but may assist Talent Acquisition in evaluating applications. AI tools used may include systems based on algorithms, statistical models, or machine learning.

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain Associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.

About Napoleon

Manufacturing
1001-5000

Year after year, Napoleon remains the trailblazer in pioneering patented advancements. From cutting-edge grills to luxurious fireplaces and state-of-the-art HVAC solutions, we set the standard for excellence.

Our vision to enhance life’s memorable moments is upheld by our commitment to excellence. Join us at Napoleon and experience innovation built better with technological advancement in every aspect of your home.

  • Gas, Charcoal and Electric Grills
  • Gas, Electric and Wood Fireplaces, Inserts & Stoves
  • HVAC Products
  • Outdoor Products

Napoleon is always seeking to expand its team of passionate and experienced associates by welcoming exceptional candidates to apply to join #TeamNapoleon. Find out more and apply by visiting our Careers Page at www.napoleon.com/en/ca/careers

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