Port Honda is seeking an entrepreneurial and results-driven General Manger to lead dealership operations and accelerate business growth. Forget the office…This role is for a proven leader who leads from the showroom floor, inspires teams, wins customers, and delivers results across the dealership.

About Port Honda

For decades, Port Honda has been serving drivers across Cape Breton and the surrounding region, earning a reputation for exceptional customer service, trusted automotive expertise, and a commitment to creating a positive dealership experience. As a Honda dealership, Port Honda has long been dedicated to helping customers find the right vehicle and supporting them throughout their ownership journey.

Today, Port Honda is entering an exciting new chapter following its acquisition by the McCarron Auto Group. While ownership has changed, the values that have guided the dealership for generations remain firmly in place; a strong belief in putting customers first, building lasting relationships, supporting local communities, and creating a welcoming dealership experience.

As a family-owned and operated automotive group led by Kelly McCarron and family, McCarron Auto Group is committed to continuing Port Honda’s legacy while investing in its future. With a reputation for family-style hospitality, personalized service, and community involvement, the group remains focused on delivering the same trusted experience customers have come to expect, while continuing to strengthen connections across Cape Breton and the communities Port Honda proudly serves.

How you will contribute to Port Honda’s success

This opportunity is ideal for a top-performing automotive sales leader ready to take the next step into a full dealership leadership role, or an experienced General Manager who thrives in a hands-on, customer-focused environment. The successful candidate will bring a proven track record in automotive sales, strong commercial acumen, and a deep understanding of dealership operations. Beyond driving revenue growth, you will lead all aspects of the business, from fixed operations and overall customer experience to team performance and overall profitability.

You’ll have the opportunity to lead the dealership, while remaining actively involved in sales, customer relationships, and team development. If you’re seeking a role where you can influence results, drive growth, and play a key role in the continued success of an established business, we’d like to hear from you.

Responsibilities

Lead the overall performance of the dealership across sales, service, parts, finance & insurance, and customer experience. Oversee daily operations, delegate responsibilities effectively, and maintain a hands-on leadership presence throughout the dealership. Drive vehicle sales growth through active leadership, coaching, mentorship, and support of the sales team. Remain highly visible throughout the dealership, regularly engaging with customers and employees, and leading by example. Partner with department leaders to support the performance and profitability of fixed operations, including Parts and Service. Develop and implement strategies that support the dealership’s business objectives and long-term success. Monitor key performance indicators, financial results, and departmental performance, taking corrective action where necessary. Participate in budgeting, forecasting, and financial planning activities to achieve operational and revenue goals. Recruit, develop, coach, and retain a high-performing team while fostering a culture of accountability and continuous improvement. Build and maintain strong relationships with customers, community partners, manufacturers, vendors, and other stakeholders. Support the resolution of customer concerns and ensure a consistently high level of customer satisfaction across all areas of the dealership, Demonstrate a hands-on leadership approach, stepping in wherever needed to support employees, customers, and dealership operations.

Qualifications and experience

7-10 years’ experience in the automotive industry, including significant experience in vehicle sales leadership, and a strong understanding of all aspects of dealership operations. Progressive leadership experience within a dealership environment, including responsibility for sales, operations, customer experience, and team performance, with a demonstrated ability to lead, coach, and develop high-performing teams. Post-secondary education in business or a related discipline is considered a strong asset. Ability to develop and execute strategies that support business growth, operational efficiency, and profitability Exceptional relationship-building skills with the ability to establish credibility with customers, employees, manufacturers, and community partners. Strong problem-solving, decision-making, and communication skills.

Proficiency with dealership management systems and Microsoft Office applications

Valid driver’s license and ability to meet insurability requirements.

Entrepreneurial mindset with a strong sense of ownership and accountability

This role is for a hands-on, customer-focused leader who is willing to support all areas of the dealership. The General Manager must be adaptable and resourceful, with the ability to wear multiple hats in a fast-paced environment – balancing both strategic leadership and day-to-day execution. No task is too small if it contributes to the success of the dealership, the customer experience, or the team.

If you are excited by the opportunity to take ownership of results, support all areas of the operation, and play a key role in the continued success of Port Honda, we would love to hear from you. Qualified applicants are asked to submit a resume and cover letter citing “General Manager – Port Honda” in the subject line.

We appreciate all expressed interest in this position; however, only the candidates selected for interview will be contacted. No phone calls please.

We encourage and consider applications from all qualified individuals regardless of race, religion, color, gender identity or expression, sexual orientation, country of origin, disability, or those in other minority groups. All qualified individuals are encouraged to apply; however, Canadian Citizens and Permanent Residents will be given priority.