Who you are

• We’re looking for a hands-on, data-driven leader with a proven track record of scaling and enabling high-performing SMB sales teams
• 8+ years of sales leadership experience, with at least 3 years as a second-line leader managing frontline managers in a high-growth SaaS or SMB environment
• Proven success scaling SMB sales teams and driving revenue growth in fast-paced, hyper-growth organizations
• Strong operational focus with the ability to dive deep into data and metrics to optimize team performance and sales efficiency
• A culture carrier with a passion for leadership, people development, and fostering a positive, collaborative team environment
• Experience working cross-functionally with teams like Marketing, Product, and BDR/SDR to drive a cohesive go-to-market strategy
• Demonstrated ability to contribute to high-level strategy while also executing on day-to-day operational objectives
• Excellent communication and relationship-building skills with both internal teams and external stakeholders
• Experience leveraging sales enablement tools and technologies to drive team productivity and performance improvements
• Highly collaborative with the ability to work effectively across functions and with remote teams

What the job involves

• The Director of Velocity Sales (West) will lead and inspire a dynamic team of sales professionals, focused on driving growth in our high velocity, SMB space (1-4 users)
• This person will oversee a team of approximately 30 salespeople, including frontline managers, and will play a critical role in executing the overall strategy for the Velocity Sales segment
• Reporting directly to the Senior Director of Velocity Sales, this leader will be a key partner in shaping the future of the segment and will collaborate closely with their East Coast counterpart, Marketing, BDR/SDR teams, and other cross-functional stakeholders
• As a second-line leader, this individual will bring operational rigor, a talent-centric mindset, and a deep focus on team enablement and performance
• Lead, mentor, and develop a high-performing sales team of ~30 individuals, including frontline managers, within the Velocity Sales (West) segment
• Foster a positive, performance-oriented culture that attracts and retains top talent while promoting accountability and team development
• Serve as a culture carrier, championing the company’s values and cultivating an environment of collaboration, diversity, and inclusion
• Contribute to the development and execution of the overall sales strategy for the Velocity segment, collaborating closely with the Senior Director, Director of Velocity Sales (East), and other stakeholders
• Execute the go-to-market strategy for the West region, ensuring alignment with company objectives and maximizing market penetration
• Drive outbound sales efforts and partner closely with Marketing, BDR, and SDR teams to optimize lead generation and pipeline growth
• Dive deep into team performance to identify gaps, provide ongoing coaching, and enable the team through tailored development plans, training, and performance management
• Use data-driven insights to continuously optimize sales processes, individual seller performance, and overall team efficacy
• Collaborate with the Sales Enablement team to ensure the tools, resources, and training are in place to maximize productivity and sales efficiency
• Work closely with cross-functional teams, including Marketing, Product, BDR/SDR orgs, and Customer Success, to ensure a unified approach to the customer journey and revenue growth
• Act as a strategic partner to the Senior Director of Velocity Sales, sharing insights and feedback to enhance the segment’s overall strategy and execution
• Set and monitor key performance indicators (KPIs) for the West region, ensuring that metrics are aligned with company objectives and segment growth targets
• Leverage data to drive decision-making, regularly reviewing performance at the team and individual levels to make informed adjustments to strategy and execution
• Provide regular reporting and analysis on the performance of the West team, including wins, challenges, and actionable insights for improvement
• Attract, recruit, and retain top talent within the sales organization, ensuring the development of a strong bench of future leaders
• Foster a culture of continuous learning, providing ongoing coaching, career development, and growth opportunities for all team members
• Ensure succession planning and personal development initiatives are in place to support the long-term growth of the team and individual contributors

Benefits

• Company equity
• 401k
• $500 contribution when you become a parent and/or guardian
• RRSP-matching
• Pension plans
• 4-week minimum vacation
• Work from home when you need to (role-specific)
• Parental leave options for moms and dads
• Customizable extended health benefits (including $2000 per year to spend on counseling)
• Wellness programs including an onsite naturopath physiotherapist, and RMT (location-dependent), healthy snacks, and exercise classes