Top Benefits
About the role
Field Marketing Specialist
Department: Field Marketing
Reports to: Senior Category Manager
Location: Western Canada
Hours of Work: Full-Time
Workplace Category: Remote
Your Role at Petcurean**:** The Field Marketing Specialist leads regional field marketing strategy for Western Canada and the USA, partnering with Sales and the Field Marketing team to execute impactful in-market plans. As Marketing's eyes and ears in the field, they regularly visit key events, retail stores, and community locations to gather insights and develop regionally relevant strategies.
Working closely with the Sales Team, they pitch and promote products to B2B customers, identify retailer marketing opportunities, and support high-impact activations such as co-op campaigns, in-store merchandising, trade shows, and product demos. This role reports to the Senior Category Manager and ensures all regional plans align with category priorities.
This role requires regular over-night travel throughout key markets in Western Canada (BC to Manitoba) and the USA.
If you were the Field Marketing Specialist now, here are some of the core activities you would be doing:
- Regional Strategic Planning: Works with Sales and Retailers to create regionalized marketing and promotional plans that ladder up to market-level objectives and national campaigns and works with head office team to execute. Scope includes retailer co-op activations and internally directed local activations such as sampling campaigns or guerillastreet marketing. Responsible for managing regional marketing budgets and delivering strong ROI.
- Key Account PartneringCo-op Marketing: In collaboration with Sales, partners with Key Accounts to develop growth initiatives and co-op marketing activations with strong ROI, working with head-office team to execute. Tactics could include retail staff educationengagement programs, in-store displays, digitalsocial media contentadvertising, out-of-home advertising, consumer events, direct mail, and more.
- Regional Merchandising Strategy: Leads regional point-of-sale material and display strategy input, sharing insights from the field to guide formatcreative decision making, and discovering and developing high-value regional and Key Account opportunities. Supports the category strategy with regional planogram development, as needed.
- In-Person Event Management: Leads regional trade show and consumer event planning, working with head-office support team to organize and execute. Supports on-site at key events, managing booth setup and helping to promote our brands to customers and consumers
- Market Intel CollectionReporting: Gathers, analyzes and reports regional market data, consumer trends, and competitive insights to inform strategic planning and product development.
- New Retailer Support: Supports the Sales Team to pitch, acquire and onboard new retail partners.
Other Duties
- Willingness to roll up your sleeves and do what is necessary to get the job done and completes other duties as required within the same scope and level.
Here are some of the skills we are looking for our next Field Marketing Specialist to bring to the team:
- Ability to develop comprehensive marketing strategies that align with business objectives and support growth goals
- A strong strategic mindset, with the ability to think critically and creatively about how to maximize ROI and minimize effortresources expended
- Proven track record in creating and nurturing mutually beneficial partnerships
- Experienced cross-functional collaborator with a history of working with multiple teams to successfully develop and execute project plans.
- Skilled in collecting and analyzing data to generate actionable insights that guide decision-making and improve business outcomes.
- Culturally savvy, with an understanding of local communication nuances and a natural ability to make connections and build rapport
- Proven ability to balance diverse perspectives and recommend solutions that enhance functions or programs
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
Are you our next Field Marketing Specialist? Here are some of our must-haves:
- Equivalent to a bachelor's degree in a relevant discipline
- 5+ years of experience with a proven track record in trade marketing, communications, and/or sales.
What's in it for you?
- Flexible remote work environment.
- Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
- Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
- Annual volunteer hours so you can give back to the causes that mean the most to you.
- Comprehensive Benefits package.
- Employee Assistance Program.
- Modern open concept office located in the beautiful Fraser Valley
- Stocked coffee, tea and treats at our office!
About Us
We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.
Equal Opportunity Statement
Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.
Hours of Work
This is a full-time exempt position with 70% regular office hours from Monday to Friday, and 30% travel with irregular hours, including evenings and weekends. The Employee shall perform their duties at such places and during such times as may be reasonably necessary. Some international travel is required.
About Petcurean
Dogs and cats and cats and dogs.
We just love every little furry thing about them; from when they're tiny and helpless, as they settle down into our hearts and homes and daily lives, to when they're older and in need of extra care.
Dogs and cats and cats and dogs. They keep us company, warm our hearts and make us laugh and laugh. And, if you're like us, you do the very best you can for your pets; all that you can to keep them healthy, safe, active and happy.
At Petcurean, we create premium quality, nutrient-rich food that's right for pets, to help our dogs and cats get the most out of their lives with us. We always have, since day one when two good friends started a little family operation in the Fraser Valley of British Columbia, Canada.
They were driven by the idea that pets deserved better: that pets deserved food that was made with the same love and care as we put into preparing meals for our own families.
To this day, Petcurean remains fiercely independent and lives by the rule of quality first, pets first, without compromise.
We're pet people, pet owners, pet advocates and yes, more than a little obsessed with proper pet nutrition. You should see us when we're talking about what recipes we should be creating; the meats, veggies and fruits we should be including; which rancher, farmer or producer we'll source from; what flavours we should be considering.
It's not enough to create a new recipe for the sake of having a new recipe; our foods have to do better than that, our foods have to help pets stay healthy and happy. Think about it; one small piece of kibble contains every ingredient… the proteins, carbs and fats, the vitamins and minerals your pet needs to sustain and nourish its life.
Yup. With every decision we make, every recipe we create, we put pets first. That's what we've always done, here at Petcurean. And, that's what we'll always do.
Top Benefits
About the role
Field Marketing Specialist
Department: Field Marketing
Reports to: Senior Category Manager
Location: Western Canada
Hours of Work: Full-Time
Workplace Category: Remote
Your Role at Petcurean**:** The Field Marketing Specialist leads regional field marketing strategy for Western Canada and the USA, partnering with Sales and the Field Marketing team to execute impactful in-market plans. As Marketing's eyes and ears in the field, they regularly visit key events, retail stores, and community locations to gather insights and develop regionally relevant strategies.
Working closely with the Sales Team, they pitch and promote products to B2B customers, identify retailer marketing opportunities, and support high-impact activations such as co-op campaigns, in-store merchandising, trade shows, and product demos. This role reports to the Senior Category Manager and ensures all regional plans align with category priorities.
This role requires regular over-night travel throughout key markets in Western Canada (BC to Manitoba) and the USA.
If you were the Field Marketing Specialist now, here are some of the core activities you would be doing:
- Regional Strategic Planning: Works with Sales and Retailers to create regionalized marketing and promotional plans that ladder up to market-level objectives and national campaigns and works with head office team to execute. Scope includes retailer co-op activations and internally directed local activations such as sampling campaigns or guerillastreet marketing. Responsible for managing regional marketing budgets and delivering strong ROI.
- Key Account PartneringCo-op Marketing: In collaboration with Sales, partners with Key Accounts to develop growth initiatives and co-op marketing activations with strong ROI, working with head-office team to execute. Tactics could include retail staff educationengagement programs, in-store displays, digitalsocial media contentadvertising, out-of-home advertising, consumer events, direct mail, and more.
- Regional Merchandising Strategy: Leads regional point-of-sale material and display strategy input, sharing insights from the field to guide formatcreative decision making, and discovering and developing high-value regional and Key Account opportunities. Supports the category strategy with regional planogram development, as needed.
- In-Person Event Management: Leads regional trade show and consumer event planning, working with head-office support team to organize and execute. Supports on-site at key events, managing booth setup and helping to promote our brands to customers and consumers
- Market Intel CollectionReporting: Gathers, analyzes and reports regional market data, consumer trends, and competitive insights to inform strategic planning and product development.
- New Retailer Support: Supports the Sales Team to pitch, acquire and onboard new retail partners.
Other Duties
- Willingness to roll up your sleeves and do what is necessary to get the job done and completes other duties as required within the same scope and level.
Here are some of the skills we are looking for our next Field Marketing Specialist to bring to the team:
- Ability to develop comprehensive marketing strategies that align with business objectives and support growth goals
- A strong strategic mindset, with the ability to think critically and creatively about how to maximize ROI and minimize effortresources expended
- Proven track record in creating and nurturing mutually beneficial partnerships
- Experienced cross-functional collaborator with a history of working with multiple teams to successfully develop and execute project plans.
- Skilled in collecting and analyzing data to generate actionable insights that guide decision-making and improve business outcomes.
- Culturally savvy, with an understanding of local communication nuances and a natural ability to make connections and build rapport
- Proven ability to balance diverse perspectives and recommend solutions that enhance functions or programs
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
Are you our next Field Marketing Specialist? Here are some of our must-haves:
- Equivalent to a bachelor's degree in a relevant discipline
- 5+ years of experience with a proven track record in trade marketing, communications, and/or sales.
What's in it for you?
- Flexible remote work environment.
- Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
- Staff Feeds program! Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
- Annual volunteer hours so you can give back to the causes that mean the most to you.
- Comprehensive Benefits package.
- Employee Assistance Program.
- Modern open concept office located in the beautiful Fraser Valley
- Stocked coffee, tea and treats at our office!
About Us
We are in the business of putting pet's first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet speciality stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.
Equal Opportunity Statement
Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.
Hours of Work
This is a full-time exempt position with 70% regular office hours from Monday to Friday, and 30% travel with irregular hours, including evenings and weekends. The Employee shall perform their duties at such places and during such times as may be reasonably necessary. Some international travel is required.
About Petcurean
Dogs and cats and cats and dogs.
We just love every little furry thing about them; from when they're tiny and helpless, as they settle down into our hearts and homes and daily lives, to when they're older and in need of extra care.
Dogs and cats and cats and dogs. They keep us company, warm our hearts and make us laugh and laugh. And, if you're like us, you do the very best you can for your pets; all that you can to keep them healthy, safe, active and happy.
At Petcurean, we create premium quality, nutrient-rich food that's right for pets, to help our dogs and cats get the most out of their lives with us. We always have, since day one when two good friends started a little family operation in the Fraser Valley of British Columbia, Canada.
They were driven by the idea that pets deserved better: that pets deserved food that was made with the same love and care as we put into preparing meals for our own families.
To this day, Petcurean remains fiercely independent and lives by the rule of quality first, pets first, without compromise.
We're pet people, pet owners, pet advocates and yes, more than a little obsessed with proper pet nutrition. You should see us when we're talking about what recipes we should be creating; the meats, veggies and fruits we should be including; which rancher, farmer or producer we'll source from; what flavours we should be considering.
It's not enough to create a new recipe for the sake of having a new recipe; our foods have to do better than that, our foods have to help pets stay healthy and happy. Think about it; one small piece of kibble contains every ingredient… the proteins, carbs and fats, the vitamins and minerals your pet needs to sustain and nourish its life.
Yup. With every decision we make, every recipe we create, we put pets first. That's what we've always done, here at Petcurean. And, that's what we'll always do.