Jobs.ca
Jobs.ca
Language
T&P logo

Awards and Marketing Manager

T&P1 day ago
Hybrid
Toronto, Ontario
Senior Level
full_time

About the role

Who is T&P?

T&P is the world’s only truly full-service independent agency network, combining the energy and agility of a partner-owned business with the scale and strength of our alliance with WPP.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises for business outcomes in every channel, fueled by the latest innovations in AI.

Ultimately, of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.

That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients to be the very best we can be.

The Role: Awards and Marketing Manager

We are seeking a dynamic and strategic Awards and Marketing Manager to join our team. This role is at the heart of our "promotion pillar," responsible for elevating our agency's brand, showcasing our award-winning work, and amplifying our thought leadership within the industry.

You will be instrumental in setting the strategic direction for how we present ourselves to the world, ensuring our creative and strategic impact are recognized by clients, peers, and the media.

This is an exciting opportunity for a proactive and results-driven individual to lead our agency's promotional efforts. You'll work closely with agency leadership, creative teams, strategy and account services to identify our most impactful work, craft compelling narratives, and strategically position our agency for recognition and growth. If you thrive on storytelling, project management, and making an impact, this role is for you.

Core Responsibilities:

I. Awards Strategy & Management (Spotlighting Our Work):

  • Strategic Planning: Develop and refine the agency's annual awards strategy in close collaboration with senior leadership, identifying key industry shows, relevant categories, and emerging opportunities.
  • End-to-End Submission Leadership: Lead the entire awards submission process, from initial project identification and selection to final upload and payment.
  • Content Development: Draft compelling written submissions, case studies, and rationales that effectively articulate campaign objectives, the creative approach, and measurable results. Incorporate feedback from key stakeholders, including creative, strategy, and client service teams.
  • Asset Project Management: Project manage the development and collection of all required submission assets.
  • Coordination & Logistics: Organize and coordinate internal teams to ensure timely delivery of all necessary components, adherence to deadlines, and accurate uploads.
  • Budget Management: Manage the awards budget, including entry fees, submission costs, and ticket procurement for major award ceremonies, ensuring efficient allocation of resources.
  • Amplify Wins: Coordinate the internal and external amplification of award wins through agency PR, social media, website updates, and internal communications.

II. Agency Marketing & PR Strategy (Elevating Our Brand & Thought Leadership):

  • Strategic Plan Development: Design and execute a comprehensive agency marketing and public relations strategy aligned with our business goals.
  • Thought Leadership & Speaking Engagements: Identify, research, and secure speaking opportunities, panel discussions, and conference attendance for agency leadership.
  • Media Relations & PR Coverage: Develop and nurture relationships with key industry press, media outlets, and influencers to proactively secure positive PR coverage for agency work, thought leadership, news, and client successes.
  • Social Media Strategy & Management: Develop and execute a comprehensive social media strategy, encompassing content creation, scheduling, and day-to-day channel management. This includes overseeing engaging, brand-aligned content that reflects our culture, work, and insights, as well as monitoring engagement, responding to comments, and identifying trends across our social platforms.
  • Client Work Amplification: Collaborate with teams to identify and develop PR opportunities and ideas that can enhance campaigns, extend their reach, and simultaneously elevate the agency's profile.

III. Performance Measurement & Reporting:

  • Analytics & Insights: Track, analyze, and report on the effectiveness of all awards, PR, and social media efforts using relevant metrics. Provide insightful recommendations for continuous improvement and strategic adjustments.

Experience Needed:

  • 3-5+ years of progressive experience in an advertising or creative agency environment, with a significant focus on agency marketing, project management, resourcing and/or awards management.
  • Proven track record of successfully managing and submitting agency work for national and international industry awards OR equivalent experience such as project management or account management roles within an advertising agency.

Preferred Skills:

  • Exceptional Storyteller: Excellent written and verbal communication skills, with a talent for crafting compelling narratives that resonate with diverse audiences.
  • Strategic Thinker: Ability to identify opportunities, develop strategic plans, and translate them into actionable, results-oriented initiatives.
  • Master Project Manager: Strong organizational and project management abilities, adept at managing multiple complex projects, deadlines, and stakeholders simultaneously.
  • Collaborative Leader: Excellent interpersonal skills, with the ability to build strong relationships, influence, and collaborate effectively with internal teams, senior leadership, and external partners.
  • Digital Fluency: Proficiency in social media platforms, content management systems, and analytics tools.
  • Detail-Oriented: Meticulous attention to detail, ensuring accuracy and polish in all communications and submissions.

Attributes:

  • Passionate about the advertising industry, creative excellence, and agency branding.
  • Proactive, self-motivated, and capable of working autonomously while also thriving in a team environment.
  • Creative problem-solver with a results-driven mindset.
  • Comfortable interacting with and presenting to senior leadership.

About T&P

Staffing and Recruiting
1001-5000

TPG (Nasdaq: TPG) is a leading global alternative asset management firm founded in San Francisco in 1992 with $135 billion of assets under management and investment and operational teams in 12 offices globally. TPG invests across five multi-product platforms: Capital, Growth, Impact, Real Estate, and Market Solutions and our unique strategy is driven by collaboration, innovation, and inclusion. Our teams combine deep product and sector experience with broad capabilities and expertise to develop differentiated insights and add value for our fund investors, portfolio companies, management teams, and communities.


Disclaimer: The information on this page is for informational purposes only. Nothing on or within this page constitutes an offer to sell, or a solicitation of an offer to buy, any security or product of TPG or any TPG-managed fund. TPG is not responsible for any content posted by third parties on these pages.