About the role
About The Team PetSmart’s Canada Home Office (CHO) is home to approximately 50+ associates who work in departments such as Merchandising, Marketing, Demand Planning, Pricing, Space Planning, Digital/e-Commerce, Human Resources, Legal, IT and more. The small but mighty team at the CHO supports the operations of 160+ PetSmart stores in Canada and works closely with counterparts at PetSmart’s global corporate headquarters located in Phoenix, Arizona. We also share the Canada Home Office with our colleagues at PetSmart Charities of Canada—an independent, registered charity. PetSmart Charities of Canada is committed to making the world a better place for pets and all who love them by connecting pets with loving homes through adoption, improving access to veterinary care and supporting families in times of crisis with access to pet food, shelter, and emergency relief.
About the Location At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Canada Home Office, with an expectation of working a minimum of three days in the office each week. In a standard work week, associates may work up to two remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About The Job As part of the Marketing team, the Sr. Partner Marketing Manager will be responsible for creating and implementing omni-channel marketing initiatives with Vendor partners to drive growth at PetSmart. This role will blend brand strategy, marketing content development, media strategy and program leadership. This leader will have a strategic retail marketing background, with experience delivering successful in-store (experiential and promotional), paid media (acquisition and retention) initiatives for brands and/or categories with a diverse product portfolio. As the leader building relationships and rapport across multiple brand partners, they will consistently marry business insights and innovation to create curated marketing plans that drive results. This individual holds Customer First, Responsible Leadership and Excellence in All we Do as key values that drive their actions. They are a critical influencer and strong collaborator across all functions of our business and with our Vendor partners. This position reports to the Senior Director, Marketing.
What You’ll Do:
- Lead the creation and execution of innovative consumer content and branded experiences that expand the Anything For Pets brand platform that brings new customers to PetSmart, building on our brand equity and delivering category growth.
- Develop and support the executional process for unique omni-channel, consumer insight-led marketing programs that delight pet parents and deliver value for internal & external stakeholders.
- Create relevant stories and promotional programs for pet parents that deliver solutions for the unique needs of their pets while driving Vendor strategies and growth goals.
- Lead the annual Joint Business Planning process resulting in an aligned program calendar and revenue commitment for Merchandising, Marketing, and Vendor partners.
- Champion the campaign process start to finish for all Vendor developed programs inclusive of alignment on marketing initiatives, writing briefs, tracking project progress and ensure on time/budget execution.
- Lead with a growth mindset and test/learn mentality to consistently evaluate improvement and opportunities for innovation.
- Drive the translation of complex data, insights and results into scalable opportunities.
- Collaborate and partner with key cross-functional teams across Marketing, Merchandising, Creative as well as media and digital agencies to execute with excellence and deliver results.
- Update internal partners & marketing leadership on the results from various initiatives, including key measurements, learnings and next steps.
- Manage forecast, tracking and accuracy of assigned budget line items.
Competency Requirements:
- Track record of delivering successful and innovative marketing initiatives that drive business performance metrics (not just marketing engagement or reach) and create affinity for your company/brand.
- Ability to create go-to-market programs using digital media, in-store opportunities and data-driven insights.
- Strategic self-starter. Ability to define and kick-start new initiatives, clearly identifying actionable KPI and targets, and see through to successful execution and on-time delivery.
- Data-driven decision maker. Experience with demographic and behavioural data to identify opportunities to create innovative and highly personalized digital growth strategies for customers and prospects.
- Highly organized and process-oriented, committed to optimizing and enhancing the status quo to outperform set objectives in new and innovative ways.
- Encourages a test and learn marketing culture, tactically identifying the right opportunities, learning from these experiences and then scaling what works.
- An agile and enthusiastic learner that balances autonomy and a desire to learn from and share ideas with others.
- An agile teammate and multidisciplined marketer, excited to lend a hand to teammates and broader team initiatives when needed.
Education / Experience
- University degree in Business, Marketing, or related discipline.
- 7+ years of relevant marketing/strategy experience; retail industry experience an asset (ideally Omnichannel), or agency experience servicing retail industry business developing and executing strategic marketing plans.
- Excellent written, verbal and presentation communication skills, with attention to detail
- Exceptional ability to convince and influence at multiple levels and across the organization.
- Solutions-oriented mindset and attention to detail.
- Excellent communication and interpersonal skills with the ability to effectively communicate to senior executives internally and to external partners.
- Must have the ability to travel to the US as needed/required.
- A love of pets (of course!)
About The Culture At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.
Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our Canada Home Office offers outstanding amenities in a fun and rewarding workplace including:
- Bring your pup to work! We have lots of dogs that come each day as well as fish and aquatic pets that live at our office
- On-site Dog Park
- Café serving fresh lunch options
- In-building day care facility option
- Volunteer events with PetSmart Charities
- We have an active social committee that hosts fun-filled events including contests, bake-offs, off-site events, and volunteer efforts, and they are always trying to out-do the previous event! See what life is like at the Canada Home Office here: https://careers.petsmart.com/canada
- Learn more about here: https://www.lifeatpetsmart.com/life-at-petsmart/
- Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
- Explore PetSmart Benefits here: https://benefits.petsmart.com/
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
About PetSmart
At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.
As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.
PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.
About the role
About The Team PetSmart’s Canada Home Office (CHO) is home to approximately 50+ associates who work in departments such as Merchandising, Marketing, Demand Planning, Pricing, Space Planning, Digital/e-Commerce, Human Resources, Legal, IT and more. The small but mighty team at the CHO supports the operations of 160+ PetSmart stores in Canada and works closely with counterparts at PetSmart’s global corporate headquarters located in Phoenix, Arizona. We also share the Canada Home Office with our colleagues at PetSmart Charities of Canada—an independent, registered charity. PetSmart Charities of Canada is committed to making the world a better place for pets and all who love them by connecting pets with loving homes through adoption, improving access to veterinary care and supporting families in times of crisis with access to pet food, shelter, and emergency relief.
About the Location At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Canada Home Office, with an expectation of working a minimum of three days in the office each week. In a standard work week, associates may work up to two remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.
About The Job As part of the Marketing team, the Sr. Partner Marketing Manager will be responsible for creating and implementing omni-channel marketing initiatives with Vendor partners to drive growth at PetSmart. This role will blend brand strategy, marketing content development, media strategy and program leadership. This leader will have a strategic retail marketing background, with experience delivering successful in-store (experiential and promotional), paid media (acquisition and retention) initiatives for brands and/or categories with a diverse product portfolio. As the leader building relationships and rapport across multiple brand partners, they will consistently marry business insights and innovation to create curated marketing plans that drive results. This individual holds Customer First, Responsible Leadership and Excellence in All we Do as key values that drive their actions. They are a critical influencer and strong collaborator across all functions of our business and with our Vendor partners. This position reports to the Senior Director, Marketing.
What You’ll Do:
- Lead the creation and execution of innovative consumer content and branded experiences that expand the Anything For Pets brand platform that brings new customers to PetSmart, building on our brand equity and delivering category growth.
- Develop and support the executional process for unique omni-channel, consumer insight-led marketing programs that delight pet parents and deliver value for internal & external stakeholders.
- Create relevant stories and promotional programs for pet parents that deliver solutions for the unique needs of their pets while driving Vendor strategies and growth goals.
- Lead the annual Joint Business Planning process resulting in an aligned program calendar and revenue commitment for Merchandising, Marketing, and Vendor partners.
- Champion the campaign process start to finish for all Vendor developed programs inclusive of alignment on marketing initiatives, writing briefs, tracking project progress and ensure on time/budget execution.
- Lead with a growth mindset and test/learn mentality to consistently evaluate improvement and opportunities for innovation.
- Drive the translation of complex data, insights and results into scalable opportunities.
- Collaborate and partner with key cross-functional teams across Marketing, Merchandising, Creative as well as media and digital agencies to execute with excellence and deliver results.
- Update internal partners & marketing leadership on the results from various initiatives, including key measurements, learnings and next steps.
- Manage forecast, tracking and accuracy of assigned budget line items.
Competency Requirements:
- Track record of delivering successful and innovative marketing initiatives that drive business performance metrics (not just marketing engagement or reach) and create affinity for your company/brand.
- Ability to create go-to-market programs using digital media, in-store opportunities and data-driven insights.
- Strategic self-starter. Ability to define and kick-start new initiatives, clearly identifying actionable KPI and targets, and see through to successful execution and on-time delivery.
- Data-driven decision maker. Experience with demographic and behavioural data to identify opportunities to create innovative and highly personalized digital growth strategies for customers and prospects.
- Highly organized and process-oriented, committed to optimizing and enhancing the status quo to outperform set objectives in new and innovative ways.
- Encourages a test and learn marketing culture, tactically identifying the right opportunities, learning from these experiences and then scaling what works.
- An agile and enthusiastic learner that balances autonomy and a desire to learn from and share ideas with others.
- An agile teammate and multidisciplined marketer, excited to lend a hand to teammates and broader team initiatives when needed.
Education / Experience
- University degree in Business, Marketing, or related discipline.
- 7+ years of relevant marketing/strategy experience; retail industry experience an asset (ideally Omnichannel), or agency experience servicing retail industry business developing and executing strategic marketing plans.
- Excellent written, verbal and presentation communication skills, with attention to detail
- Exceptional ability to convince and influence at multiple levels and across the organization.
- Solutions-oriented mindset and attention to detail.
- Excellent communication and interpersonal skills with the ability to effectively communicate to senior executives internally and to external partners.
- Must have the ability to travel to the US as needed/required.
- A love of pets (of course!)
About The Culture At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.
Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.
Our Canada Home Office offers outstanding amenities in a fun and rewarding workplace including:
- Bring your pup to work! We have lots of dogs that come each day as well as fish and aquatic pets that live at our office
- On-site Dog Park
- Café serving fresh lunch options
- In-building day care facility option
- Volunteer events with PetSmart Charities
- We have an active social committee that hosts fun-filled events including contests, bake-offs, off-site events, and volunteer efforts, and they are always trying to out-do the previous event! See what life is like at the Canada Home Office here: https://careers.petsmart.com/canada
- Learn more about here: https://www.lifeatpetsmart.com/life-at-petsmart/
- Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/
- Explore PetSmart Benefits here: https://benefits.petsmart.com/
PetSmart provides an equal opportunity for all associates and job applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
About PetSmart
At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.
As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.
PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.