Remote AI Web Optimization & Digital Media Specialist
About the role
About Xeo Marketing
Xeo Marketing is an AI-first marketing and strategic consultancy helping technology companies, AI startups, MSPs, and telecom providers build visibility in the AI era. Our work spans AI visibility, Answer Engine Optimization (AEO), AI-optimized websites, digital content, and emerging AI-driven marketing experiences .
As we continue to scale our execution team, we’re looking to bring on an AI Web Optimization & Digital Media Specialist to take ownership of hands-on Search Engine & Answer Engine Optimization (SEO & AEO), website updates, and authority-building initiatives across Xeo and client properties.
Role Overview
This role is focused on hands-on execution across web optimization, digital content, and AI-first visibility initiatives. You’ll work closely with the Marketing Team Lead to implement updates across Xeo’s websites and client properties, ensuring everything is optimized for search engines, answer engines, and user experience .
This is an ideal role for someone who enjoys building, optimizing, and improving digital assets and wants to grow deeper expertise in AI-first marketing.
Key Responsibilities
- Optimize Xeo and client websites for AI-first visibility , including structured content, schema markup, FAQs, and metadata.
- Manage and update website content such as blogs, landing pages, and resource pages to improve traffic, engagement, and lead generation.
- Support SEO and Answer Engine Optimization (AEO) initiatives, following guidance and frameworks provided by the team.
- Assist with digital media execution , including coordinating content updates and supporting social and campaign assets as needed.
- Use AI tools (e.g., ChatGPT and related platforms) to generate and refine content, metadata, and supporting assets.
- Implement website updates directly across Xeo and client sites (WordPress or similar CMS), including content updates, landing pages, FAQs, metadata, and structural improvements.
- Publish and manage digital content assets, including blogs, resource pages, and campaign landing pages.
- Execute trust & authority link building , including:
- Submitting Xeo and client sites to relevant industry directories, review platforms, and authority listings
- Managing citations and ensuring consistency across platforms
- Tracking submissions and approvals
- Maintain accuracy, consistency, and quality across all digital properties.
What We’re Looking For
- Experience implementing changes on websites (not just recommending them).
- Comfortable working in WordPress or similar CMS environments .
- Strong experience with SEO fundamentals , structured content, and metadata (AEO experience is a plus; training will be provided).
- Experience or strong interest in trust & authority link building , directory submissions, and citation management.
- Detail-oriented, organized, and able to follow defined processes.
- Interest in AI, digital visibility, and emerging marketing technologies .
Experience
- Experience in digital marketing, web optimization, SEO, or content operations .
- Proven experience implementing updates on live websites and coordinating ongoing maintenance.
- Experience managing or supporting directory listings, citations, or backlink-building efforts .
Technical & Platform Experience
- Working knowledge of WordPress or similar CMS platforms.
- Basic familiarity with HTML/CSS (PHP knowledge is a plus).
- Experience using SEO and analytics tools (e.g., Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar).
- Comfort using AI tools such as ChatGPT or Claude to assist with content, metadata, and optimization workflows.
Education & Certifications (Nice to Have)
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
- Relevant certifications such as:
- Google Analytics (GA4) Certification
- Google SEO / Digital Marketing Certificates
- HubSpot Content Marketing or SEO Certification
- SEMrush or Ahrefs SEO Certification
- Schema Markup / Technical SEO Certifications (if applicable)
Why Join Xeo
- Be part of a growing AI-first marketing team at an early stage.
- Work closely with experienced leaders in AI visibility and digital marketing.
- Gain hands-on exposure to AEO, AI visibility tools, and AI-powered marketing frameworks .
- Clear growth path as the team continues to expand.
About Xeo Marketing and Strategic Consultancy
At Xeo Marketing, we help technology-driven companies grow smarter in the AI economy. Traditional SEO and digital marketing no longer cut it — 60% of buyers now turn to AI assistants, answer engines, and voice search to discover solutions. If your brand isn’t optimized for this shift, you’re invisible.
That’s where we come in. We specialize in helping:
- AI B2B Startups → Stand out in crowded markets, attract investors, and win enterprise customers.
- Managed Service Providers (MSPs) → Build consistent pipelines and drive local visibility through AI search.
- Telecom Software Providers → Differentiate from commoditized services, unlock new revenue streams, and improve retention.
Our AI-native services include:
- Investor & Product Marketing Strategy → Messaging, positioning, and investor-ready packages.
- AI-Ready Websites & Answer Engine Optimization (AEO) → Make your business discoverable by ChatGPT, Claude, Perplexity, and voice assistants.
- Predictive AI Lead Generation & Intelligent Outreach → Capture high-intent prospects before competitors.
- AI-Driven Content & Digital Presence → Thought leadership, blogs, and social media built for both humans and AI.
With 10+ years of experience across telecom, startups, and B2B tech, we bring deep industry knowledge + AI-native execution. The result: marketing systems that make your business discoverable, recommendable, and trusted in the AI economy.
Ready to see if your business is AI-ready? Start with our free AI Readiness Assessment.
Remote AI Web Optimization & Digital Media Specialist
About the role
About Xeo Marketing
Xeo Marketing is an AI-first marketing and strategic consultancy helping technology companies, AI startups, MSPs, and telecom providers build visibility in the AI era. Our work spans AI visibility, Answer Engine Optimization (AEO), AI-optimized websites, digital content, and emerging AI-driven marketing experiences .
As we continue to scale our execution team, we’re looking to bring on an AI Web Optimization & Digital Media Specialist to take ownership of hands-on Search Engine & Answer Engine Optimization (SEO & AEO), website updates, and authority-building initiatives across Xeo and client properties.
Role Overview
This role is focused on hands-on execution across web optimization, digital content, and AI-first visibility initiatives. You’ll work closely with the Marketing Team Lead to implement updates across Xeo’s websites and client properties, ensuring everything is optimized for search engines, answer engines, and user experience .
This is an ideal role for someone who enjoys building, optimizing, and improving digital assets and wants to grow deeper expertise in AI-first marketing.
Key Responsibilities
- Optimize Xeo and client websites for AI-first visibility , including structured content, schema markup, FAQs, and metadata.
- Manage and update website content such as blogs, landing pages, and resource pages to improve traffic, engagement, and lead generation.
- Support SEO and Answer Engine Optimization (AEO) initiatives, following guidance and frameworks provided by the team.
- Assist with digital media execution , including coordinating content updates and supporting social and campaign assets as needed.
- Use AI tools (e.g., ChatGPT and related platforms) to generate and refine content, metadata, and supporting assets.
- Implement website updates directly across Xeo and client sites (WordPress or similar CMS), including content updates, landing pages, FAQs, metadata, and structural improvements.
- Publish and manage digital content assets, including blogs, resource pages, and campaign landing pages.
- Execute trust & authority link building , including:
- Submitting Xeo and client sites to relevant industry directories, review platforms, and authority listings
- Managing citations and ensuring consistency across platforms
- Tracking submissions and approvals
- Maintain accuracy, consistency, and quality across all digital properties.
What We’re Looking For
- Experience implementing changes on websites (not just recommending them).
- Comfortable working in WordPress or similar CMS environments .
- Strong experience with SEO fundamentals , structured content, and metadata (AEO experience is a plus; training will be provided).
- Experience or strong interest in trust & authority link building , directory submissions, and citation management.
- Detail-oriented, organized, and able to follow defined processes.
- Interest in AI, digital visibility, and emerging marketing technologies .
Experience
- Experience in digital marketing, web optimization, SEO, or content operations .
- Proven experience implementing updates on live websites and coordinating ongoing maintenance.
- Experience managing or supporting directory listings, citations, or backlink-building efforts .
Technical & Platform Experience
- Working knowledge of WordPress or similar CMS platforms.
- Basic familiarity with HTML/CSS (PHP knowledge is a plus).
- Experience using SEO and analytics tools (e.g., Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar).
- Comfort using AI tools such as ChatGPT or Claude to assist with content, metadata, and optimization workflows.
Education & Certifications (Nice to Have)
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent practical experience).
- Relevant certifications such as:
- Google Analytics (GA4) Certification
- Google SEO / Digital Marketing Certificates
- HubSpot Content Marketing or SEO Certification
- SEMrush or Ahrefs SEO Certification
- Schema Markup / Technical SEO Certifications (if applicable)
Why Join Xeo
- Be part of a growing AI-first marketing team at an early stage.
- Work closely with experienced leaders in AI visibility and digital marketing.
- Gain hands-on exposure to AEO, AI visibility tools, and AI-powered marketing frameworks .
- Clear growth path as the team continues to expand.
About Xeo Marketing and Strategic Consultancy
At Xeo Marketing, we help technology-driven companies grow smarter in the AI economy. Traditional SEO and digital marketing no longer cut it — 60% of buyers now turn to AI assistants, answer engines, and voice search to discover solutions. If your brand isn’t optimized for this shift, you’re invisible.
That’s where we come in. We specialize in helping:
- AI B2B Startups → Stand out in crowded markets, attract investors, and win enterprise customers.
- Managed Service Providers (MSPs) → Build consistent pipelines and drive local visibility through AI search.
- Telecom Software Providers → Differentiate from commoditized services, unlock new revenue streams, and improve retention.
Our AI-native services include:
- Investor & Product Marketing Strategy → Messaging, positioning, and investor-ready packages.
- AI-Ready Websites & Answer Engine Optimization (AEO) → Make your business discoverable by ChatGPT, Claude, Perplexity, and voice assistants.
- Predictive AI Lead Generation & Intelligent Outreach → Capture high-intent prospects before competitors.
- AI-Driven Content & Digital Presence → Thought leadership, blogs, and social media built for both humans and AI.
With 10+ years of experience across telecom, startups, and B2B tech, we bring deep industry knowledge + AI-native execution. The result: marketing systems that make your business discoverable, recommendable, and trusted in the AI economy.
Ready to see if your business is AI-ready? Start with our free AI Readiness Assessment.