Lifecycle Marketing Specialist
About the role
Job Title: Lifecycle & Retention Marketing Specialist
Company: Timebomb Trading Inc. / FBOMB Trading Inc.
Location: Burnaby, British Columbia
About Us
Timebomb Trading Inc. and FBOMB Trading Inc., founded in 1991, have evolved into versatile businesses with a strong focus on brand development and long-term success. Our extensive portfolio includes full-service distribution, sales, physical retail stores, online retail, marketing, event coordination, third-party logistics, customer support, and manufacturing. To learn more about us, please visit our websites at www.timebombtrading.com and www.fbombtrading.ca.
Job Description
Timebomb Trading Inc. / FBOMB Trading Inc. is currently seeking a full-time Customer Lifecycle Marketing Specialist to join our dynamic team. In this role, you will play a pivotal role in enhancing customer loyalty and Lifetime Value (LTV) across multiple channels, such as Email, SMS, and Loyalty programs. Your contributions will be instrumental in increasing email signups, crafting compelling email campaigns, managing our Yotpo loyalty program.
As the Customer Lifecycle Marketing Specialist, your daily responsibilities will encompass a diverse range of tasks. This includes actively navigating the Klaviyo platform, promptly addressing new creative requests, collaborating closely with the brand marketing team, and conducting meticulous analysis of recent A/B tests related to email campaigns and pop-ups. Your sharp focus on metrics will involve closely monitoring key performance indicators, including open rates, time from signup to conversion, days to repeat purchases, cart abandonment conversion rates, and customer lifetime value. Operating within our fast-paced agency-like environment, managing over 10 websites primarily tailored for the Canadian market, you can expect quick project turnaround times and tight deadlines to be a consistent aspect of your role.
Key Responsibilities
Coordinate the retention (email & SMS) calendar in collaboration with marketing, e-commerce, and product teams to align with product launches, brand moments, and seasonal trends. Continuously optimize and update automated flows to drive brand loyalty and conversions throughout the customer lifecycle. Maintain and update transactional emails to accommodate seasonality and promotional events. Optimize pop-ups to collect emails/SMS based on seasonal promotions. Manage brand-hosted giveaways campaigns to drive email collection in alignment with brand moments. Monitor APIs through Klaviyo and external partners to ensure accurate email collection. Expand email lists through E-commerce, Checkout, and Social touchpoints. Evaluate and select vendors, including Klaviyo, to ensure we are on the best platform. Execute SMS campaigns in alignment with marketing, e-commerce, and product teams for product launches, brand moments, and seasonal trends. Encourage customer participation in the program through Email and SMS automation and campaigns. Collaborate with the e-commerce team to optimize the website for signups and redemptions.
Required Skills/Abilities
3+ years of experience in retention marketing, including email template creation, dynamic product block usage, list segmentation, testing, QA, and campaign scheduling. 3+ years of experience with Klaviyo, specializing in retention and engagement. 3+ years of experience with a loyalty program similar to Yotpo Rewards. Strong analytical skills, including A/B testing for improving KPIs. Familiarity with email best practices and deliverability protocols. Experience with Shopify Plus. Ability to provide creative direction and collaborate with designers on creative briefs. Excellent time management, verbal, and written communication skills. Experience with SMS platforms such as Attentive and Postscript. Proficiency in crafting and editing email copy for DTC brands. Familiarity with design tools like Figma. Proficiency in Google Sheets/Excel. Data-driven mindset with the ability to analyze metrics and make informed recommendations. Strong communication and interpersonal skills for effective collaboration. Entrepreneurial spirit and adaptability in a fast-paced environment.
Benefits
Comprehensive coverage of medical, dental, and vision benefits for employees. Generous employee discount for in-house brand purchases and more. Team building activities and an amenity room featuring video games, ping pong, and a skate ramp. In-office coffee beans and an espresso machine.
If you are a motivated and analytical marketer with a dedication to nurturing customer relationships, we invite you to join our team and contribute to our mission of achieving brand success and customer satisfaction. Please email your resume and a cover letter that outlines your relevant experience and qualifications for this role to ali@timebombtrading.com.
Not the right fit? Search for Lifecycle Marketing Specialist jobs in Burnaby, British Columbia, Canada
About Timebomb/FBOMB Trading Inc.
Timebomb Trading Inc.’s mission is to source and seek out the best brands in the world and import them into Canada. Timebomb takes much thought into the brands that they import and through passion and commitment, it’s what helps make up the company today. Through an amazing group of staff and employees, we vow to run our business with good customer service, respect, and honor.
See more http://timebombtrading.com/about/ and our subsidiary at www.fbombtrading.com
Similar Jobs
Lifecycle Marketing Specialist
About the role
Job Title: Lifecycle & Retention Marketing Specialist
Company: Timebomb Trading Inc. / FBOMB Trading Inc.
Location: Burnaby, British Columbia
About Us
Timebomb Trading Inc. and FBOMB Trading Inc., founded in 1991, have evolved into versatile businesses with a strong focus on brand development and long-term success. Our extensive portfolio includes full-service distribution, sales, physical retail stores, online retail, marketing, event coordination, third-party logistics, customer support, and manufacturing. To learn more about us, please visit our websites at www.timebombtrading.com and www.fbombtrading.ca.
Job Description
Timebomb Trading Inc. / FBOMB Trading Inc. is currently seeking a full-time Customer Lifecycle Marketing Specialist to join our dynamic team. In this role, you will play a pivotal role in enhancing customer loyalty and Lifetime Value (LTV) across multiple channels, such as Email, SMS, and Loyalty programs. Your contributions will be instrumental in increasing email signups, crafting compelling email campaigns, managing our Yotpo loyalty program.
As the Customer Lifecycle Marketing Specialist, your daily responsibilities will encompass a diverse range of tasks. This includes actively navigating the Klaviyo platform, promptly addressing new creative requests, collaborating closely with the brand marketing team, and conducting meticulous analysis of recent A/B tests related to email campaigns and pop-ups. Your sharp focus on metrics will involve closely monitoring key performance indicators, including open rates, time from signup to conversion, days to repeat purchases, cart abandonment conversion rates, and customer lifetime value. Operating within our fast-paced agency-like environment, managing over 10 websites primarily tailored for the Canadian market, you can expect quick project turnaround times and tight deadlines to be a consistent aspect of your role.
Key Responsibilities
Coordinate the retention (email & SMS) calendar in collaboration with marketing, e-commerce, and product teams to align with product launches, brand moments, and seasonal trends. Continuously optimize and update automated flows to drive brand loyalty and conversions throughout the customer lifecycle. Maintain and update transactional emails to accommodate seasonality and promotional events. Optimize pop-ups to collect emails/SMS based on seasonal promotions. Manage brand-hosted giveaways campaigns to drive email collection in alignment with brand moments. Monitor APIs through Klaviyo and external partners to ensure accurate email collection. Expand email lists through E-commerce, Checkout, and Social touchpoints. Evaluate and select vendors, including Klaviyo, to ensure we are on the best platform. Execute SMS campaigns in alignment with marketing, e-commerce, and product teams for product launches, brand moments, and seasonal trends. Encourage customer participation in the program through Email and SMS automation and campaigns. Collaborate with the e-commerce team to optimize the website for signups and redemptions.
Required Skills/Abilities
3+ years of experience in retention marketing, including email template creation, dynamic product block usage, list segmentation, testing, QA, and campaign scheduling. 3+ years of experience with Klaviyo, specializing in retention and engagement. 3+ years of experience with a loyalty program similar to Yotpo Rewards. Strong analytical skills, including A/B testing for improving KPIs. Familiarity with email best practices and deliverability protocols. Experience with Shopify Plus. Ability to provide creative direction and collaborate with designers on creative briefs. Excellent time management, verbal, and written communication skills. Experience with SMS platforms such as Attentive and Postscript. Proficiency in crafting and editing email copy for DTC brands. Familiarity with design tools like Figma. Proficiency in Google Sheets/Excel. Data-driven mindset with the ability to analyze metrics and make informed recommendations. Strong communication and interpersonal skills for effective collaboration. Entrepreneurial spirit and adaptability in a fast-paced environment.
Benefits
Comprehensive coverage of medical, dental, and vision benefits for employees. Generous employee discount for in-house brand purchases and more. Team building activities and an amenity room featuring video games, ping pong, and a skate ramp. In-office coffee beans and an espresso machine.
If you are a motivated and analytical marketer with a dedication to nurturing customer relationships, we invite you to join our team and contribute to our mission of achieving brand success and customer satisfaction. Please email your resume and a cover letter that outlines your relevant experience and qualifications for this role to ali@timebombtrading.com.
Not the right fit? Search for Lifecycle Marketing Specialist jobs in Burnaby, British Columbia, Canada
About Timebomb/FBOMB Trading Inc.
Timebomb Trading Inc.’s mission is to source and seek out the best brands in the world and import them into Canada. Timebomb takes much thought into the brands that they import and through passion and commitment, it’s what helps make up the company today. Through an amazing group of staff and employees, we vow to run our business with good customer service, respect, and honor.
See more http://timebombtrading.com/about/ and our subsidiary at www.fbombtrading.com