About Leyad

Leyad is a Montreal-based real estate investment and management firm with a diverse portfolio of residential, commercial, and industrial properties across Canada. For over a decade, we?ve focused on creating long-term value through strategic, sustainable investments and a commitment to excellence. Our success stems from our ability to identify opportunities where others see challenges and consistently deliver strong results for our clients/tenants.

Position Summary

The Marketing/SL Coordinator supports the execution of marketing initiatives, community outreach, on-site events and specialty leasing programs. Goal is to drive traffic, increase sales and enhance the shopping centre?s presence in the community. This role is hands-on, highly organized and community-facing, with a strong focus on coordination, administration and local execution.

Key Responsibilities

Special Events & Exhibits

• Coordinate the execution of mall events, exhibits and seasonal activations to increase foot traffic, under supervision of Marketing
• Support the implementation of shared marketing programs at the local level
• Liaise with vendors, tenants and internal teams to ensure smooth event execution
• Organize and arrange community events, organizing all correct documentation and event coordination with the shopping centre
• Support gift card program administration and promotion
• Budgeting ownership, performance tracking, and sponsorship integration

Market Intelligence

• Monitor local economic conditions, retail trends and competitive shopping centres
• Track new retail developments and other factors impacting centre performance
• Provide actionable insights with connection to decision-making and reporting to support marketing and leasing strategies

Social Media & Digital Marketing

• Coordinate day-to-day activity across social media channels, including posting local content and responding to inquiries
• Maintain and update website content, including:
• New store openings and closures
• Retailer promotions
• Mall events and campaigns
• Support digital campaigns and local marketing initiatives
• Content planning, brand voice, and performance tracking

Post-Event Analysis & Sponsorship Support

• Prepare sponsor fulfillment reports outlining exposure, value and benefits delivered with a strong emphasis on ROI
• Support relationship-building to encourage repeat sponsorships and partnerships and manage sponsor lifecycle

Retailer & Community Relations

• Build strong working relationships with retailers to support store promotions and initiatives aligned to increased sales performance
• Meet quarterly with tenants to understand their needs and identify partnership opportunities
• Proactively engage with community groups, business organizations and non-profits to position the centre as a community leader
• Support public relations initiatives that generate positive local awareness

Specialty Leasing Support

• Work closely with Specialty Leasing to identify sponsorship and revenue opportunities tied to paid events and activations including social media exposure, digital listings, and on-site signage
• Assist with administrative and marketing support for Specialty Leasing programs
• Help coordinate temporary tenants, pop-ups and promotional kiosks as required
• Assist in sourcing and prospecting potential specialty tenants through local outreach, events, and community connections
• Support visual merchandising standards by ensuring specialty leasing carts and kiosks align with centre aesthetics and branding guidelines
• Act as a point of contact for specialty tenants for day-to-day inquiries, issue resolution, and relationship management
• Assist with integrating specialty leasing into centre events, sponsorships, and seasonal activations to maximize exposure and revenue

Administration & Reporting

• Provide administrative support including scheduling, documentation, reporting, and coordination
• Assist with tracki