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HubSpot and Digital Marketing Manager

XYZ Storage5 days ago
Toronto, ON
CA$80,000 - CA$120,000/year
Senior Level
full_time

Top Benefits

Free lunch provided daily
Paid personal days for work-life balance
RRSP program with employer matching

About the role

XYZ Storage isn't like any other storage company. Over the last 27 years, we've built something great, an iconic lifestyle brand with a genuine and meaningful story. At the heart of this journey is the understanding that moving and storage can be stressful and disruptive. We exist to help people and the communities we serve when they run out of space. Our customers value peace of mind, knowing their belongings are safe, secure, and accessible whenever they need them. Most importantly, we strive to make the storage experience as simple as XYZ.

Here, we offer you the opportunity to do meaningful, impactful work in a growing company. You’ll have space to learn, try something new, and make a difference. We are currently filling a new position on our team: HubSpot Digital Marketing Manager.

Compensation: $80,000 – $120,000

The Extra Perks:

  • Free Lunch
  • Benefits Program
  • Paid Courses
  • Paid Personal Days
  • Milestone Appreciation Awards and Gifts
  • RRSP Program with Matching
  • Mentorship
  • Career Path Development
  • Paid Training
  • Birthday Recognition and Gifts

At XYZ Storage, we take pride in our team of dedicated professionals who bring energy and enthusiasm to work every day. Our people are experts in self-storage solutions and foster a collaborative environment that helps everyone grow and thrive. Together, we’re driven by a shared mission: Storage that fits your life—delivering an exceptional storage experience to our customers. That passion for excellence and teamwork defines us, and it’s exactly what we seek in every new hire who joins the XYZ family.

The HubSpot Digital Marketing Manager is responsible for leading the planning, execution, and optimization of our digital marketing strategy in the Canadian marketplace. This role blends hands-on execution with vendor and agency management, while maximizing the impact of HubSpot across the customer journey.

About You:

You’re a strategic and data-driven marketer who thrives in fast-paced, growth-focused environments. You know how to leverage HubSpot to drive engagement, nurture leads, and optimize conversion. You’re equally comfortable executing campaigns, collaborating with partners, and reporting performance insights to leadership. You're resourceful, proactive, and energized by delivering measurable results.

There are four main areas to this role:

HubSpot Digital Execution:

  • Manage and optimize HubSpot for campaigns, workflows, CRM integrations, dashboards, and segmentation
  • Build and execute email marketing, landing pages, and automated nurturing campaigns
  • Track customer journeys and improve conversion rates through data insights

Digital Strategy Campaign Management:

  • Plan and run multi-channel campaigns (SEO, PPC, social, content, referral)
  • Oversee paid advertising (Google Ads, Meta Ads, etc.) with a focus on ROI
  • Use GA4, HubSpot analytics, and dashboards to measure and optimize performance
  • Collaborate with agencies for creative, SEO, and web development support

Project Management:

  • Lead digital marketing projects from concept to completion
  • Build timelines, manage vendors, track budgets, and deliver on schedule
  • Provide leadership reporting with clear, actionable insights
  • Skilled in managing multiple concurrent initiatives using project management tools such as Asana, Monday.com, or Trello.
  • Ability to coordinate timelines, deliverables, and stakeholders effectively.

Collaboration:

  • Work closely with operations and leadership to align campaigns with occupancy and revenue goals
  • Ensure compliance with CASL and digital marketing regulations.
  • Working cross-functionally and managing relationships with agencies, vendors, freelancers, and internal teams.

Qualifications:

  • Education: Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • Experience: 3–7 years of progressive experience in digital marketing, including a minimum of 2 years of hands-on HubSpot management (Marketing, CRM, and Automation)
  • Campaign Management: Proven success leading end-to-end marketing campaigns from concept through execution, measurement, and optimization with a focus on ROI and KPI tracking.
  • Analytical Skills: Strong analytical and data-driven mindset; experienced in using tools such as Google Analytics (GA4), Looker, and Tableau to measure performance and generate actionable insights.
  • Marketing Expertise: Solid understanding of SEO, SEM, paid campaigns, content strategy, and customer journey mapping.
  • Communication: Excellent written and verbal communication skills, with the ability to translate complex data into clear insights.
  • Quality Process Orientation: Proven attention to detail with a track record of accurate campaign execution, QA, and data validation. Experience developing and maintaining workflows, SOPs, SOWs, and training materials.
  • Certifications (Preferred): HubSpot, Google Ads, or Project Management certifications (CAPM, PMP, or Agile/Scrum) are considered strong assets.

In this role, you’ll be based 100% on-site at our stunning head office at 459 Eastern Ave, Toronto. The space includes a private gym, showers, bike storage, and a spacious outdoor patio with skyline views. Just minutes from the beaches, it’s an inspiring place to do your best work.

Here, you’ll work alongside senior leadership, gaining invaluable experience and making a real impact on the direction of our marketing initiatives. This is a dynamic, exciting role where you’ll be challenged, supported, and given every opportunity to grow to your full potential.

Ready to take your career to the next level? Apply today and join the XYZ family!

About XYZ Storage

Warehousing and Storage
11-50

Formerly known as All Canadian Self Storage, our team has been serving the GTA and Toronto area since 1997. Our indoor heated self storage facilities across Toronto have been loved by our customers. From our drive-through units and rental moving trucks to our quality packing supplies, we make space convenient for our customers.

We’ve endeavored to offer the highest quality customer service, professional business practices, and friendly building designs for our storage customers. We offer conveniently priced and cheap self storage solutions that reflect the true value of having your items safely stored away. Our new XYZ Storage brand is a testament to how we have redefined self storage in Canada and to continue to innovate on improvements to the experience.

We will continue to believe in storage spaces that are functional, effective, and easy. At the end of the day, your self storage space is personal to you and we will make it as such. Self storage should be a positive experience, helping you get the most out of your own spaces and busy lives. We look forward to continuing to service our communities in downtown Toronto, North York, Scarborough, Brampton, Etobicoke, Mississauga and Vaughan.