About the role
Job Title: Social Media & Community Manager
Reports to: Director of Marketing and Communications
Date: September 2025
About Merrithew:
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.
Position Overview:
This is a high-energy, hands-on role for someone who lives and breathes social media, content, and the fitness/wellness industry. You’ll lead the global social media presence for Merrithew and STOTT PILATES®, plus related sub-brands, each with its own unique voice.
As the front door to our global community, you’ll shape how people first encounter and engage with our brands online. Part strategist, part creator, part community-builder, you’ll bring our story to life across multiple platforms. One day you’re at an industry event capturing live content, the next you’re briefing creators for a major campaign, or experimenting with new formats to connect with new audiences.
Major Responsibilities:
- Lead Global Social Strategy: Own and execute the multi-brand social media strategy across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook), aligning with business goals and tailoring approaches for each audience.
- Community Presence: As the front door to our community, represent the brands at events, studios, and activations. Some travel may be necessary. Capture and publish real-time content, foster relationships, and welcome new audiences into the Merrithew and STOTT PILATES® world.
- Content Creation & Collaboration: Produce engaging social-first content (video, photo, copy), while also briefing and managing external creators, influencers, and ambassadors to scale campaigns and launches.
- Cross-Functional Collaboration: Partner closely with events, education, and sales teams to amplify campaigns and ensure a consistent brand voice across all touchpoints.
- Analytics & Insights: Monitor performance, report on KPIs, and turn data into actionable recommendations for growth, engagement, and conversion.
- Trendspotting & Innovation: Stay ahead of social, fitness, and wellness trends. Experiment with new formats, features, and AI tools to keep Merrithew at the forefront.
- Influencer & Ambassador Partnerships: Identify, negotiate, and manage relationships with ambassadors, instructors, and creators who reflect our brand values.
Skills and Qualifications:
- 5+ years growing and managing brand social media accounts across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook).
- Demonstrated track record of building engaged communities and delivering measurable results.
- Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience. Additional certifications in social media strategy or digital marketing are an asset.
- Hands-on content production and editing skills (video, photo, copy), plus experience collaborating with in-house creative teams.
- Proven ability to brief, direct, and manage freelance creators and influencers.
- Deep understanding of Pilates, fitness, or wellness culture is a plus
- Highly organized with the ability to balance content production, and cross-team collaboration.
- Proficiency with social management and analytics tools (Hootsuite, Sprout, native platform tools, etc.).
- Analytical, data-driven mindset with strong problem-solving skills.
Personal Attributes
- Passionate brand storyteller who thrives at the intersection of Pilates, fitness, and mindful movement.
- Always tuned in to what’s trending — online, in-studio, and across the global wellness community.
- Entrepreneurial, adaptive, and energized by a fast-paced, hands-on role.
- Excellent communicator who builds trust and collaboration with both internal teams and external partners.
- Results-focused and self-motivated, with a drive to continually grow and improve.
Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Merrithew® is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us “careers@merrithew.com”
Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.
About Merrithew
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.
About the role
Job Title: Social Media & Community Manager
Reports to: Director of Marketing and Communications
Date: September 2025
About Merrithew:
Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZEN•GA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.
Position Overview:
This is a high-energy, hands-on role for someone who lives and breathes social media, content, and the fitness/wellness industry. You’ll lead the global social media presence for Merrithew and STOTT PILATES®, plus related sub-brands, each with its own unique voice.
As the front door to our global community, you’ll shape how people first encounter and engage with our brands online. Part strategist, part creator, part community-builder, you’ll bring our story to life across multiple platforms. One day you’re at an industry event capturing live content, the next you’re briefing creators for a major campaign, or experimenting with new formats to connect with new audiences.
Major Responsibilities:
- Lead Global Social Strategy: Own and execute the multi-brand social media strategy across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook), aligning with business goals and tailoring approaches for each audience.
- Community Presence: As the front door to our community, represent the brands at events, studios, and activations. Some travel may be necessary. Capture and publish real-time content, foster relationships, and welcome new audiences into the Merrithew and STOTT PILATES® world.
- Content Creation & Collaboration: Produce engaging social-first content (video, photo, copy), while also briefing and managing external creators, influencers, and ambassadors to scale campaigns and launches.
- Cross-Functional Collaboration: Partner closely with events, education, and sales teams to amplify campaigns and ensure a consistent brand voice across all touchpoints.
- Analytics & Insights: Monitor performance, report on KPIs, and turn data into actionable recommendations for growth, engagement, and conversion.
- Trendspotting & Innovation: Stay ahead of social, fitness, and wellness trends. Experiment with new formats, features, and AI tools to keep Merrithew at the forefront.
- Influencer & Ambassador Partnerships: Identify, negotiate, and manage relationships with ambassadors, instructors, and creators who reflect our brand values.
Skills and Qualifications:
- 5+ years growing and managing brand social media accounts across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook).
- Demonstrated track record of building engaged communities and delivering measurable results.
- Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience. Additional certifications in social media strategy or digital marketing are an asset.
- Hands-on content production and editing skills (video, photo, copy), plus experience collaborating with in-house creative teams.
- Proven ability to brief, direct, and manage freelance creators and influencers.
- Deep understanding of Pilates, fitness, or wellness culture is a plus
- Highly organized with the ability to balance content production, and cross-team collaboration.
- Proficiency with social management and analytics tools (Hootsuite, Sprout, native platform tools, etc.).
- Analytical, data-driven mindset with strong problem-solving skills.
Personal Attributes
- Passionate brand storyteller who thrives at the intersection of Pilates, fitness, and mindful movement.
- Always tuned in to what’s trending — online, in-studio, and across the global wellness community.
- Entrepreneurial, adaptive, and energized by a fast-paced, hands-on role.
- Excellent communicator who builds trust and collaboration with both internal teams and external partners.
- Results-focused and self-motivated, with a drive to continually grow and improve.
Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Merrithew® is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us “careers@merrithew.com”
Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.
About Merrithew
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.