Strategic Account Manager Aftermarket
About the role
Position Title: Strategic Account Manager Aftermarket
Department: Sales
Reporting Manager: Vice President, Sales
Why Wakefield Canada? Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We're growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.
Competitive compensation, benefits, and rewards. Real influence.
Let's build something great—together
About Wakefield Canada
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.
Job Summary:
As a key direct report to the Vice President Sales, the Strategic Account Manager Aftermarket, will be responsible for the planning and implementing of all sales activities for Wakefield products directed through the Aftermarket channel. The responsibility extends to achieving strategy execution, volume, share, and profit targets, maximizing sales coverage efficiency, developing senior level business relationships with head offices, franchise groups and customers, and achieving targeted distribution levels on strategic initiative.
Key Accountabilities:
- Work with direct/indirect report sales team to develop and execute annual and quarterly sales plans by brand, category, customer, and market to include the delivery of specific volume, share, and profit objectives.
- Direct the activities within the area of responsibility to maximize the profitable share of Wakefield products.
- Maintain and increase customer penetration through high level, meaningful contact with key customers within the channel. This includes frequent personal interface with key customers, formal business reviews with customer senior management, as well as directing the activities of subordinates.
- Develop and manage all budgets for their channel to control costs while maximizing sales and profits. This includes monitoring and continually evaluating the channel's overall effective use of all programs spending to ensure maximum return on investment. This will include direct WCI P&L influence.
- Routinely evaluate customer sales/marketing interactions and coverage including promotional support necessary and competitive activity affecting Wakefield's performance.
- Partner with Supply Chain managers to identify the best method for distribution and replenishment of product to meet key customer requirements for both modular and promotional shipments.
- Build and maintain WCI distribution strategy for the entire Aftermarket customer base to ensure WCI maximizes sales while minimizing customer conflict.
- Coordinate efforts with the Marketing Department to identify and act upon strategic opportunities within assigned areas of responsibility, including development of specific programs and promotions.
- Coordinate with the Finance Department the development, completion, and timing of all reporting requirements such as expenses, activity, sales statistics, forecasting, and ad hoc that are required to properly manage the business.
- Communicate on a frequent basis with the VP Sales and keep them informed regarding all issues and activities affecting the business.
- Maintain close internal contacts with all line and staff functions within Sales, Marketing, Finance, Customer Care, and Supply Chain with emphasis on Business Development and efficient internal processes and decision making.
- Special projects and participation as required.
Key Competencies:
- Successful leadership abilities that foster open communication and create an engaged and committed sales team.
- Demonstrated track record of working in a fast paced and high growth environment.
- Superior communication skills with a proven ability to communicate goals and execute strategies based on corporate objectives.
- Highly adaptable to change, highly motivated, and multi-task oriented.
- Proven business acumen to identify growth opportunities, development, and implementation relating to the market, customer, and competition.
- Strong budgeting, forecasting, and financial management skills.
- Action oriented individual needing little direction or supervision.
- Strong interpersonal skills to direct the sales team and the key customer network.
- An individual with strong personal integrity who will inspire trust within the organization.
- Ability to prioritize work and be equipped with meaningful delegation skills.
- Customer focused and dedicated to exceeding the expectations of internal and external clients.
- Ability to maintain a P&L statement
- Ability to fully utilize Salesforce CRM
Direct Managerial / Supervisory Responsibility
- Promote and encourage the development of the team while fostering a learning environment.
- Develop direct & indirect reports to build skills and competence for future roles within WCI
- Drive accountability with direct reports to ensure all admin, pricing, Salesforce, forecasting, executive reviews are completed on time in full
Education / Experience:
- University degree in Business Administration with a specialization in Sales, Marketing, or a related field is preferred
- Minimum 7-10 years in sales or marketing management.
- Experience selling consumer and commercial automotive lubricants (or related industry) in retail channels.
- Proven ability in sales/marketing management including creative and fact-based selling, merchandising, administration, and experience selling to direct and indirect buying headquarter accounts.
- Experience in selling consumer packaged goods an asset.
- Senior level P&L management preferred
- Excellent Microsoft Suite experience.
- Bilingualism is an asset.
Working Conditions:
- Full Time office environment
- Approximately 40% National/International travel as required.
Join a purpose-riven, Canadian-owned company where you'll be part of a team that moves fast, and makes a real impact—backed by a global brand and competitive rewards
About Castrol - Wakefield Canada Inc
At Wakefield, Excellence is not a destination, it defines our journey.
Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.
With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments.
Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.
Vision • We deliver Excellence through the power of OneWakefield Mission • We believe our PEOPLE and our CUSTOMERS define our success. • We create exceptional customer experiences and innovative lubricant solutions every day.
Values • We approach every day with a CUSTOMER-FIRST philosophy • We lead with QUALITY • We foster a culture of INNOVATION • We recognize the value of OUR PEOPLE • We commit to the SAFETY of our people, customer and environment
Why Join Us?
Our culture fosters a workplace that values and respects people from diverse backgrounds and enables its employees to do their best work.
We are a proud sponsor and supporter of Canadian Tire Jumpstart and The Hospital for Sick Children through a variety of charity events and donations.
Wakefield provides a very competitive total compensation and benefits package including a strong base pay level, variable incentive program, paid vacation and sick time, comprehensive extended health and dental coverage, Company Contributed Pension Plan, Group RRSP Savings Plan, Health and Wellness Programs, and Education and training support and more.
Strategic Account Manager Aftermarket
About the role
Position Title: Strategic Account Manager Aftermarket
Department: Sales
Reporting Manager: Vice President, Sales
Why Wakefield Canada? Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We're growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.
Competitive compensation, benefits, and rewards. Real influence.
Let's build something great—together
About Wakefield Canada
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.
Job Summary:
As a key direct report to the Vice President Sales, the Strategic Account Manager Aftermarket, will be responsible for the planning and implementing of all sales activities for Wakefield products directed through the Aftermarket channel. The responsibility extends to achieving strategy execution, volume, share, and profit targets, maximizing sales coverage efficiency, developing senior level business relationships with head offices, franchise groups and customers, and achieving targeted distribution levels on strategic initiative.
Key Accountabilities:
- Work with direct/indirect report sales team to develop and execute annual and quarterly sales plans by brand, category, customer, and market to include the delivery of specific volume, share, and profit objectives.
- Direct the activities within the area of responsibility to maximize the profitable share of Wakefield products.
- Maintain and increase customer penetration through high level, meaningful contact with key customers within the channel. This includes frequent personal interface with key customers, formal business reviews with customer senior management, as well as directing the activities of subordinates.
- Develop and manage all budgets for their channel to control costs while maximizing sales and profits. This includes monitoring and continually evaluating the channel's overall effective use of all programs spending to ensure maximum return on investment. This will include direct WCI P&L influence.
- Routinely evaluate customer sales/marketing interactions and coverage including promotional support necessary and competitive activity affecting Wakefield's performance.
- Partner with Supply Chain managers to identify the best method for distribution and replenishment of product to meet key customer requirements for both modular and promotional shipments.
- Build and maintain WCI distribution strategy for the entire Aftermarket customer base to ensure WCI maximizes sales while minimizing customer conflict.
- Coordinate efforts with the Marketing Department to identify and act upon strategic opportunities within assigned areas of responsibility, including development of specific programs and promotions.
- Coordinate with the Finance Department the development, completion, and timing of all reporting requirements such as expenses, activity, sales statistics, forecasting, and ad hoc that are required to properly manage the business.
- Communicate on a frequent basis with the VP Sales and keep them informed regarding all issues and activities affecting the business.
- Maintain close internal contacts with all line and staff functions within Sales, Marketing, Finance, Customer Care, and Supply Chain with emphasis on Business Development and efficient internal processes and decision making.
- Special projects and participation as required.
Key Competencies:
- Successful leadership abilities that foster open communication and create an engaged and committed sales team.
- Demonstrated track record of working in a fast paced and high growth environment.
- Superior communication skills with a proven ability to communicate goals and execute strategies based on corporate objectives.
- Highly adaptable to change, highly motivated, and multi-task oriented.
- Proven business acumen to identify growth opportunities, development, and implementation relating to the market, customer, and competition.
- Strong budgeting, forecasting, and financial management skills.
- Action oriented individual needing little direction or supervision.
- Strong interpersonal skills to direct the sales team and the key customer network.
- An individual with strong personal integrity who will inspire trust within the organization.
- Ability to prioritize work and be equipped with meaningful delegation skills.
- Customer focused and dedicated to exceeding the expectations of internal and external clients.
- Ability to maintain a P&L statement
- Ability to fully utilize Salesforce CRM
Direct Managerial / Supervisory Responsibility
- Promote and encourage the development of the team while fostering a learning environment.
- Develop direct & indirect reports to build skills and competence for future roles within WCI
- Drive accountability with direct reports to ensure all admin, pricing, Salesforce, forecasting, executive reviews are completed on time in full
Education / Experience:
- University degree in Business Administration with a specialization in Sales, Marketing, or a related field is preferred
- Minimum 7-10 years in sales or marketing management.
- Experience selling consumer and commercial automotive lubricants (or related industry) in retail channels.
- Proven ability in sales/marketing management including creative and fact-based selling, merchandising, administration, and experience selling to direct and indirect buying headquarter accounts.
- Experience in selling consumer packaged goods an asset.
- Senior level P&L management preferred
- Excellent Microsoft Suite experience.
- Bilingualism is an asset.
Working Conditions:
- Full Time office environment
- Approximately 40% National/International travel as required.
Join a purpose-riven, Canadian-owned company where you'll be part of a team that moves fast, and makes a real impact—backed by a global brand and competitive rewards
About Castrol - Wakefield Canada Inc
At Wakefield, Excellence is not a destination, it defines our journey.
Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.
With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments.
Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.
Vision • We deliver Excellence through the power of OneWakefield Mission • We believe our PEOPLE and our CUSTOMERS define our success. • We create exceptional customer experiences and innovative lubricant solutions every day.
Values • We approach every day with a CUSTOMER-FIRST philosophy • We lead with QUALITY • We foster a culture of INNOVATION • We recognize the value of OUR PEOPLE • We commit to the SAFETY of our people, customer and environment
Why Join Us?
Our culture fosters a workplace that values and respects people from diverse backgrounds and enables its employees to do their best work.
We are a proud sponsor and supporter of Canadian Tire Jumpstart and The Hospital for Sick Children through a variety of charity events and donations.
Wakefield provides a very competitive total compensation and benefits package including a strong base pay level, variable incentive program, paid vacation and sick time, comprehensive extended health and dental coverage, Company Contributed Pension Plan, Group RRSP Savings Plan, Health and Wellness Programs, and Education and training support and more.