Who you are

• 2 years of demostrated experience in B2B demand gen, performance marketing, or growth marketing
• Hands-on experience executing integrated demand gen campaigns across multiple channels - specifically email, webinar, events
• You understand how prospects move through the full funnel (TOFU, MOFU, BOFU) and tracking pipeline performance (such as MQLs/SQOs)
• You have at least foundational proficiency using Salesforce
• Confident writing content briefs and repurposing messaging across formats such as email, blog posts, and LinkedIn
• You utilize your strong project management and collaborative skills and known for being organized and getting things done across teams and stakeholders
• Strong analytical mindset - with a focus on measuring campaign performance and optimizing based on data

What the job involves

• Are you ready to expand your B2B marketing skills and make an impact with data-driven campaigns
• Sage, a global Fintech SaaS company, invites you to explore this rare opportunity
• We're looking for a Performance (Demand Generation) Marketing Specialist to join our team and help us reach more small and medium-sized businesses in Canada
• Our AI-powered Accounting and Financial Management solution, Sage Intacct, is rapidly expanding in the Canadian market - yet we’ve only scratched the surface of its full potential
• In this role, you’ll plan, coordinate, execute, and support optimization of multi-channel, full-funnel campaigns - such as email marketing, webinars, events, third-party association advertising and other digital channels - to generate leads, nurture prospects, and drive pipeline growth
• You'll be part of a collaborative performance marketing team and work closely with our broader North America Performance Marketing teams, as well as Product Marketing and Sales
• You’ll need to be analytical, organized, and known for your strong cross-functional collaboration and effective communication skills
• If you understand how to move prospects through the funnel - from TOFU to BOFU - and thrive in a hands-on, performance-focused marketing environment, this could be your next opportunity
• You’ll also gain valuable experience in measuring campaign effectiveness and making data-driven decisions that drive results
• Plan and execute integrated demand generation campaigns across multiple channels (email, webinars, events, third-party promotions, and digital channels)
• Partner with Product Marketing and Sales to align campaign strategy, messaging, and target segments
• Write creative briefs and repurpose existing content for use across formats
• Analyze and report on campaign performance data and recommend optimizations based on KPIs (like MQLs, SQOs, conversion rates, and pipeline impact) to optimize results
• Collaborate with SDRs to support follow-up strategy and lead handoff processes

Benefits

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 paid holidays, 16 vacation days, 3 personal days, 5 sick days)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings