Reporting to the Senior Manager, Retail Activations & Experience, the Manager, Retail Marketing is responsible for developing and executing retail marketing strategies that drive traffic, increase sales conversion, and build consumer loyalty across Lindt Chocolate Shops. This role supports profitable growth through strategic planning, in-store activation, regional marketing programs, advertising execution, and consumer insights.

Responsibilities

• Develop and execute the national retail marketing promotional calendar aligned with retail merchandising and brand strategies
• Create store-type specific marketing plans that drive traffic, conversion, and profitable growth
• Lead in-store consumer activations including visual merchandising, window displays, signage programs, and secondary packaging execution
• Partner with Marketing Communications to plan and deliver retail-specific activations and premium in-store experiences
• Collaborate with Retail Merchandising and Store Operations to identify opportunities and address in-store execution challenges
• Develop and execute regional marketing campaigns aligned with store portfolio strategy and priority locations
• Partner with mall management companies to increase awareness and traffic to Lindt retail locations
• Lead briefing and management of agency partners to execute national and regional campaigns
• Activate retail advertising programs that align with overarching brand messaging and international guidelines
• Analyze retail performance, promotional effectiveness, and consumer insights to inform strategy and optimization
• Lead ongoing business reviews including financial performance, promotional results, and market trends
• Manage retail marketing budgets and maximize return on investment across marketing initiatives
• Support performance development and coaching of the Retail Marketing Coordinator
• Build strong cross-functional partnerships across Retail Operations, Brand Marketing, Finance, Logistics, and Retail Development

Qualifications

• Minimum 6 years of progressive marketing experience within CPG and/or retail environments
• Minimum 2 years of experience in a manager or people leadership role
• Bachelor’s degree in Marketing, Business Administration, or related field required
• MBA considered an asset
• Strong experience in retail marketing activations, media planning, and integrated campaign execution
• Advanced proficiency in Microsoft Excel, PowerPoint, and Office applications
• Strong analytical, conceptual, and strategic thinking skills
• Excellent written and verbal communication skills
• Strong presentation, negotiation, and stakeholder management capabilities
• Proven ability to manage multiple projects in a fast-paced environment
• Experience working within cross-functional and matrix organizations
• Entrepreneurial mindset with strong accountability and results orientation
• Ability to work independently while collaborating effectively across teams

At Lindt Canada, our Job Framework assigns each role within the organization a level. The framework is based on job descriptions (responsibilities, accountabilities and KPIs) and evaluated against universal factors to ensure equity, objectivity and consistency. Within our job framework, this role is level 2B.

For more information on our Job Framework, please refer to Lindt Learning Academy.

We Offer a Competitive Rewards Package For Our Employees As Well As a Growth-oriented Work Environment. This Includes Not Only The Opportunity To Sample Our Premium Chocolate Products But The Following

• Health and Dental Plan
• Retirement Savings Plan
• Employee Assistance Program
• Corporate Gym Discount Rates
• Wellness Program
• Chocolate!

We thank all those who have applied. Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

This position will involve the use of AI tools to help screen, assess, or select applicants. This posting is for a existing position.