Reference number

P-0214

Date Posted

April 20th

Location

Canada, Alberta, Edmonton, Nisku or Calgary

Requirements

Minimum 10 years industrial tool & equipment or safety industries

Minimum 5 years of sales management experience

Experience managing complex territories & multiple revenue streams including channel and end-user sales

Remote

Positions available

1

SureWerx is a leading manufacturer of innovative safety, tool and equipment products and solutions. Since 1957, we have been trusted to keep all who use our products safe in even the most challenging environments. Today, our growing family of world-leading brands serves customers and partners across the U.S., Canada, and Europe.

At SureWerx, you'll have the opportunity to challenge yourself in a supportive, growth-oriented culture of industry leaders. You’ll help chart our future as we continue to expand into new products, services, and markets. And we’ll invest in your career development, enabling you to grow and succeed.

We are currently looking for a Regional Sales Manager to lead our sales efforts in the markets in Western Canada. This is a remote position, however, will require attendance at branch locations on occasion. The ideal candidate will reside in the province of British Columbia or Alberta.

With a portfolio of over 27 trusted brands, SureWerx offers comprehensive solutions that include:

• Safety PPE: Fall protection, arc flash apparel, head and eye protection, high-visibility clothing, and more.
• Safety footwear and traction aids for various environments.
• Tools & Equipment: Hand and air tools, abrasives, jacks, lubrication systems, and material handling solutions.

SureWerx covers sales in Canada with national, regional, and local distributors as well as engages with product end-users to pull through sales.

We are currently hiring a Regional Sales Manager, Western Canada. This is a fully remote role**,** with the candidate ideally residing in Alberta.

Position Summary

• The Regional Sales Manager is responsible for driving sales execution excellence across Western Canada by leading a mix of SureWerx territory account managers. This role exists to raise the rigor, discipline, and consistency of how the sales plan is executed across both direct sellers and a large manufacturer’s rep organization.
• The role is accountable for converting SureWerx’s commercial strategy into disciplined field execution through rigorous pipeline management, structured coaching, and consistent operating cadence.
• The position reports to the VP of Sales, Canada, and plays a critical role in scaling a more technical, multi‑category sales model across fall protection, safety PPE, and related product lines.
• Develop and maintain a high-performance sales culture within the sales team and is responsible for staff management functions (for example: pipeline management, conducting safety demonstrations, training, recruiting).

Responsibilities and Outcome

• Sales Execution:

  • Own execution of the regional sales plan, ensuring strategy is translated into weekly and monthly field actions.
  • Implement and enforce a consistent sales operating rhythm (pipeline 1:1s, monthly reviews, forecasting, and action planning).
  • Drive discipline in opportunity management, deal strategy, and follow‑through across all sellers with both distribution channel partners and product end-users.
  • Ensure Salesforce is accurate, current, and used as the single source of truth for pipeline, forecasts, and activity.

• Revenue Ownership & Forecasting

  • Deliver regional revenue targets and manage regional performance against budget.
  • Lead monthly and quarterly forecasting with a high level of accuracy and insight.
  • Identify gaps early and implement countermeasures to close pipeline or execution shortfalls.
  • Partner with Finance and Operations to align forecasts, inventory planning, and S&OP inputs.

• Team Leadership & Coaching

  • Lead, coach, and develop Western Canada Territory Account Managers, with a strong emphasis on pipeline quality, value‑based selling, and account planning.
  • Spend meaningful time in the field coaching direct and indirect sales reps on joint calls, end‑user engagement, and distributor execution.
  • Develop individual performance and development plans with clear expectations, milestones, and accountability.

• Cross**‑**Functional Coordination

  • Act as the regional point of coordination between Sales, Product Management, Marketing, and Operations.
  • Ensure product launches, commercial programs, and training initiatives are executed consistently in the field.
  • Provide Voice‑of‑Customer feedback to influence product and go‑to‑market strategy.

• Expected Skills

  • Proven ability to manage sales execution, not just relationships or coverage.
  • Strong coaching mindset with the ability to inspect pipeline, diagnose issues, and drive actions.
  • High comfort managing direct employees.
  • Strong analytical and process orientation; able to balance data with field judgment.
  • Deep experience driving Salesforce discipline and using pipeline data to manage performance.
  • Executive presence with distributors, large regional accounts, and end‑users.
  • Ability to lead through change, set clear expectations, and hold teams accountable in a fast‑paced environment.
  • Demonstrated ability to inspect, challenge, and correct sales behaviors.

Required Qualifications

• Minimum 10 years of sales experience within industrial tool and equipment or safety industries.
• Minimum 5 years of sales management experience.
• Demonstrated success leading pipeline management, forecasting, and sales execution processes.
• Experience managing complex territories and multiple revenue streams including channel and end-user sales.
• Demonstrated experience managing direct sales teams.
• Travel approximately 30 - 50% of the time.

Preferred Qualification or Experience

• Strong working knowledge of tools and equipment, fall protection and technical safety products.
• Experience implementing or leading a structured sales operating cadence.
• Track record of scaling sales effectiveness during periods of portfolio expansion.

The successful candidate will be a successful leader, mentor, strategic thinker, organized and results oriented. Internal candidates who may not have the exact experience but have potential will be trained and developed for this position.

SureWerx is committed to fostering equal opportunities, and to providing an inclusive and respectful working environment in which all employees can thrive. We aim to attract and retain a workforce that represents and celebrates the diverse communities we so proudly serve. We therefore encourage applications from women, LGBTQ+ people, Indigenous Peoples, people of colour, persons with disabilities, and people who are neuro diverse. Please advise our HR team if any accommodation is required to support you during the recruitment process.