About SJC

We create, publish, and print world-class content. As Canada’s largest privately owned communications company, we partner with our clients to deliver marketing solutions that inform and inspire audiences across all platforms. Owner and publisher of Canada’s most iconic media brands, including Toronto Life, FASHION, Châtelaine, and Maclean’s, SJC reaches a broad and influential audience.

SJC Media is Canada’s largest magazine publisher, with award-winning titles such as HELLO! Canada, Today’s Parent, and Canadian Business. Our company has been recognized as one of the best-managed in France for over 20 years

Role Overview

FASHION Magazine is Canada’s leading destination for style, beauty, and luxury. Our brand connects with a discerning audience through our print magazine, website, social media, and events. We are looking for a Head of Digital & Social to join our Toronto-based team of writers, editors, social producers, and data experts.

We’re looking for a Head of Digital & Social to lead the brand’s end-to-end digital presence—driving audience growth, shaping our editorial voice across platforms, and translating fashion, culture, and commerce into compelling, high-performing content.

The Head of Digital & Social is responsible for defining how FASHION shows up online—what we cover, how we package it, and how we reach and grow our audience. In collaboration with the senior editorial team, you will lead content strategy and execution across web, email, and social, using data, instinct, and deep fashion knowledge to drive performance.

You’ll work closely with the Editor-in-Chief and broader editorial team to align digital output with print, tentpoles, and brand priorities, while continuously evolving our approach to platform-native storytelling, SEO, and emerging formats—including AI-enabled workflows.

Key Responsibilities

Digital Strategy & Editorial Leadership

• Own and execute FASHION’s digital content strategy across web, newsletters, and social
• Build and manage forward-looking content calendars that integrate editorial, print and commercial priorities
• Run digital pitch meetings and translate ideas into clear, actionable content plans
• Identify key fashion, celebrity and cultural moments and ensure timely, competitive coverage
• Maintain a distinct, elevated and on-brand voice across all digital platforms
• Oversee daily web publishing, homepage programming, and content optimization
• Edit and package stories for performance (headlines, decks, SEO, internal linking, recirculation)
• Monitor analytics to inform coverage decisions and content strategy
• Share regular performance insights and apply learnings to improve output
• Partner with product, SEO, and development teams to optimize site experience

Social Media & Audience Growth

• Lead social strategy across Instagram, TikTok and other platforms
• Oversee content calendars, publishing and platform-specific storytelling approaches
• Ideate, create, and/or approve social content (Reels, TikToks, carousels, Stories)
• Identify and execute on trend-driven, platform-native content opportunities
• Collaborate on cover launches, tentpoles and real-time event coverage

Newsletters & Email

• Write and edit key editions (including Fashion FWD), ensuring a strong POV and content mix
• Optimize performance through testing (subject lines, formats, content balance)
• Track KPIs (open rate, CTR, conversions) and refine strategy accordingly

Content Creation & Multiplatform Storytelling

• Contribute to and edit digital content across formats, including features, quick hits, and service-driven stories
• Translate print content into compelling digital packages
• Produce or oversee video and social-first storytelling formats
• Be comfortable appearing on camera or directing talent when needed
• Work with SJC’s in-house video team on new series and video franchise ideation and execution

Operations, Workflow & AI Integration

• Allocate digital budgets and own vendor management
• Streamline editorial workflows across platforms, identifying efficiencies and reducing bottlenecks
• Integrate AI tools into content creation, packaging, analytics and workflow automation

Team Leadership & Development

• Manage and mentor junior staff and interns, fostering strong digital instincts and editorial judgment
• Provide clear feedback, training, and development opportunities
• Collaborate cross-functionally with editorial, design, video and commercial teams
• Contribute to a culture of innovation, accountability and digital-first thinking

Brand Representation

• Represent FASHION at industry events, press trips, and key cultural moments
• Build relationships with brands, PRs, creators, and industry stakeholders
• Contribute to broader brand initiatives, including print and experiential activations

Qualifications

• 6–8+ years of experience in digital editorial, social media, or content strategy, ideally in fashion or lifestyle media
• Proven track record of driving audience growth and engagement across digital platforms
• Deep understanding of fashion, beauty, pop culture and internet trends
• Strong editorial judgment and advanced writing/editing skills across formats
• Expertise in SEO, analytics, and performance-driven content strategy
• Hands-on experience with CMS platforms, social scheduling tools, and newsletter systems
• Experience using data tools to inform decision-making
• Experience managing or mentoring junior staff

Nice to Have

• On-camera or video hosting experience
• Experience with commerce/affiliate content
• Familiarity with A/B testing and growth experimentation
• Existing relationships within the fashion and media industry

If this sounds like you, we'd love to hear from you! Please include social links or a link to a portfolio in your application.

Why Join Us?

• Be part of a leading lifestyle and entertainment brand with a strong presence in Canada and beyond.
• Work in a collaborative and innovative environment where creativity and initiative are valued.
• Opportunity to shape and grow Hello! Canada’s social media presence and engage with a vibrant community.

About SJC

We create, publish and print best-in-class content. As Canada’s largest privately owned communications company, we partner with our clients to provide marketing solutions that inform, inspire and empower audiences across every platform. Owner and publisher of Canada’s most iconic portfolio of media brands (Toronto Life, Chatelaine and Maclean’s to name a few), we provide incredible reach to an influential audience. SJC has been recognized as one of Canada’s Best Managed Companies for the last 18 years.

SJC Media is the largest producer of magazines in Canada, with award-winning titles such as HELLO! Canada, Maclean’s, FASHION, Chatelaine, Today’s Parent, Toronto Life and Canadian Business.

SJC Values

• Amaze our customers: We put our customers’ evolving needs at the heart of the business and inspire through our ideas, quality and service.
• Be relentlessly curious: We take the initiative to learn, try new things and brainstorm the next big idea.
• Respect every individual as equal: We value diversity as the means to creativity and cultivate a collaborative environment where everyone belongs.
• Innovate and adapt with urgency: Forward-thinking and flexible, we react quickly and boldly to change.
• Contribute to our community: We apply our resources and passions to make a difference – for people and our planet.

Accommodations at SJC

SJC is an equal opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.