About the role
Love your job!
Are you looking for an exciting new opportunity?
DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!
Job Summary As our Life Cycle Marketing Manager, you'll provide strategic leadership for our email and SMS programs. You'll own high-level strategy, channel revenue, compliance, and cross-functional relationships both internally and externally. This role combines strategic leadership with hands-on expertise to drive channel growth and program development, ensuring all initiatives are data-driven and results-oriented.
Sounds like you? Keep reading…
Responsibilities
- Develop and own comprehensive email & SMS marketing strategy aligned with business objectives;
- Guide campaign execution to maintain a strategic focus, leveraging data and analytics to optimize effectiveness.;
- Foster cross-functional relationships with social, marketing, and web to ensure consistent messaging consistency;Create standardized processes and best practices for the email & SMS program;
- Participate in strategic decision-making for the email & SMS channel;
- Drive daily revenue targets and propose innovative strategies to meet business objectives;
- Oversee compliance with Canadian and US regulations;
- Monitor industry trends for continuous improvement;
- Manage deliverability and list health strategies;
- Collaborate on omnichannel email & SMS flows;
- Architect and optimize automated flows (e.g., abandon cart, welcome series);
- Research and implement innovative email strategies to support business goals;
- Develop and maintain customer segmentation and personalization strategies;
- Create reports for executive stakeholders;
- Drive continuous improvement using data-driven decisions;
- Guide testing strategies and optimization programs;
- Own channel performance metrics and revenue targets;
- Lead platform optimization and technical best practices;
- Set strategy and develop end-to-end customer journeys.
Requirements
- 8+ years of email marketing experience, particularly in high-growth e-commerce;
- Advanced knowledge of email service providers (ESP) and automation platforms, specifically Klaviyo, Shopify, and Figma;
- Proven success in strategic planning and execution for email and SMS marketing programs;
- Experience successfully leading email and SMS campaigns during peak seasons (e.g., Black Friday, Cyber Monday);
- Deep understanding of email deliverability, compliance regulations, and best practices in email marketing;
- Strong technical expertise in email automation and ESP platforms;
- University degree in marketing or a related field;
- Excellent communication, project management, and multitasking abilities; strong attention to detail; and comfort working in a fast-paced environment;
- Ability to work collaboratively with a variety of internal teams;
- Capable of providing detailed performance evaluations and insights for digital marketing campaigns.
Sound good? Then join us in our mission of making the world smile— one cup at a time.
About DAVIDsTEA
Great tea, friendly stores and above-and-beyond customer service. It seemed like a simple idea, but we couldn’t find anyone else that was doing it. So in 2008, we decided to take matters into our own hands. You can choose from over 100 types of tea, including exclusive blends, limited edition seasonal collections, traditional straight teas and exotic infusions from around the world. With colourful, modern packaging, sleek in-house designed tea accessories and a friendly, welcoming attitude, DAVIDsTEA offers a tea experience that is fun, fresh and unintimidating.
DAVIDsTEA is a non-Indigenous brand and company. We acknowledge that we are operating and living on largely unceded Indigenous lands that have been inhabited by many Nations for thousands of years. Tiohtià:ke (Montréal) is the home of our organization and we recognize the Kanien’kehá:ka Nation as the custodians of the land. We also recognize that this area upon which we meet daily to conduct our operations is historically known as a gathering place for many other Indigenous Peoples.
We’re a proudly certified Great Place to Work®, named one of 2021’s Best Workplaces Managed by Women and one of 2022’s Best Workplaces in Retail & Hospitality!
About the role
Love your job!
Are you looking for an exciting new opportunity?
DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!
Job Summary As our Life Cycle Marketing Manager, you'll provide strategic leadership for our email and SMS programs. You'll own high-level strategy, channel revenue, compliance, and cross-functional relationships both internally and externally. This role combines strategic leadership with hands-on expertise to drive channel growth and program development, ensuring all initiatives are data-driven and results-oriented.
Sounds like you? Keep reading…
Responsibilities
- Develop and own comprehensive email & SMS marketing strategy aligned with business objectives;
- Guide campaign execution to maintain a strategic focus, leveraging data and analytics to optimize effectiveness.;
- Foster cross-functional relationships with social, marketing, and web to ensure consistent messaging consistency;Create standardized processes and best practices for the email & SMS program;
- Participate in strategic decision-making for the email & SMS channel;
- Drive daily revenue targets and propose innovative strategies to meet business objectives;
- Oversee compliance with Canadian and US regulations;
- Monitor industry trends for continuous improvement;
- Manage deliverability and list health strategies;
- Collaborate on omnichannel email & SMS flows;
- Architect and optimize automated flows (e.g., abandon cart, welcome series);
- Research and implement innovative email strategies to support business goals;
- Develop and maintain customer segmentation and personalization strategies;
- Create reports for executive stakeholders;
- Drive continuous improvement using data-driven decisions;
- Guide testing strategies and optimization programs;
- Own channel performance metrics and revenue targets;
- Lead platform optimization and technical best practices;
- Set strategy and develop end-to-end customer journeys.
Requirements
- 8+ years of email marketing experience, particularly in high-growth e-commerce;
- Advanced knowledge of email service providers (ESP) and automation platforms, specifically Klaviyo, Shopify, and Figma;
- Proven success in strategic planning and execution for email and SMS marketing programs;
- Experience successfully leading email and SMS campaigns during peak seasons (e.g., Black Friday, Cyber Monday);
- Deep understanding of email deliverability, compliance regulations, and best practices in email marketing;
- Strong technical expertise in email automation and ESP platforms;
- University degree in marketing or a related field;
- Excellent communication, project management, and multitasking abilities; strong attention to detail; and comfort working in a fast-paced environment;
- Ability to work collaboratively with a variety of internal teams;
- Capable of providing detailed performance evaluations and insights for digital marketing campaigns.
Sound good? Then join us in our mission of making the world smile— one cup at a time.
About DAVIDsTEA
Great tea, friendly stores and above-and-beyond customer service. It seemed like a simple idea, but we couldn’t find anyone else that was doing it. So in 2008, we decided to take matters into our own hands. You can choose from over 100 types of tea, including exclusive blends, limited edition seasonal collections, traditional straight teas and exotic infusions from around the world. With colourful, modern packaging, sleek in-house designed tea accessories and a friendly, welcoming attitude, DAVIDsTEA offers a tea experience that is fun, fresh and unintimidating.
DAVIDsTEA is a non-Indigenous brand and company. We acknowledge that we are operating and living on largely unceded Indigenous lands that have been inhabited by many Nations for thousands of years. Tiohtià:ke (Montréal) is the home of our organization and we recognize the Kanien’kehá:ka Nation as the custodians of the land. We also recognize that this area upon which we meet daily to conduct our operations is historically known as a gathering place for many other Indigenous Peoples.
We’re a proudly certified Great Place to Work®, named one of 2021’s Best Workplaces Managed by Women and one of 2022’s Best Workplaces in Retail & Hospitality!