Marketing Specialist - 12 Months Contract
Top Benefits
About the role
What You’ll Do
- Contribute to annual marketing plans and programs in support of business and marketing objectives
- Gather inputs to reach campaign targets set against business goals and corporate priorities
- Support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarCom campaigns
- Assist with the seamless execution of all integrated mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage and help develop/apply standard processes to support this goal within budget
- Collaborate/coordinate with internal cross-functional teams to drive integration of campaign platforms across other CTC disciplines & channels
- Provide administrative support and oversee project timelines. This includes booking milestone meetings, monitoring each step of the workback schedule to ensure projects stay on time, and proactively saving all documents to our shared server.
- Assist in performance analysis and contribute to post mortems
- As required, support the day-to-day management of key social channels (Instagram, Facebook) including content development, and managing moderation escalations
What You Bring
- University graduate, education in Marketing or a related field
- Ideal candidate would have strong digital marketing experience on either the client or agency side.
- A passion for marketing is a must.
- Exposure to marketing principles and some Broadcast, Print, Digital, Social and/or Mobile production knowledge
- Foundational knowledge of Digital analytics (i.e. GA)
- Understand the difference between paid and organic digital roles
- Attention to detail, strong project management, analytical and problem-solving skills
- Strong writing and presentation abilities
- Flexibility to prioritize and manage multiple projects and changing priorities
- A proactive mindset. Willingness to learn, develop hypotheses and insights, initiate next steps, and add value to each meeting and project.
About Us Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
Marketing Specialist - 12 Months Contract
Top Benefits
About the role
What You’ll Do
- Contribute to annual marketing plans and programs in support of business and marketing objectives
- Gather inputs to reach campaign targets set against business goals and corporate priorities
- Support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarCom campaigns
- Assist with the seamless execution of all integrated mass marketing campaign activities including Digital, Social, TV, Print, Radio, OOH, In-Store Signage and help develop/apply standard processes to support this goal within budget
- Collaborate/coordinate with internal cross-functional teams to drive integration of campaign platforms across other CTC disciplines & channels
- Provide administrative support and oversee project timelines. This includes booking milestone meetings, monitoring each step of the workback schedule to ensure projects stay on time, and proactively saving all documents to our shared server.
- Assist in performance analysis and contribute to post mortems
- As required, support the day-to-day management of key social channels (Instagram, Facebook) including content development, and managing moderation escalations
What You Bring
- University graduate, education in Marketing or a related field
- Ideal candidate would have strong digital marketing experience on either the client or agency side.
- A passion for marketing is a must.
- Exposure to marketing principles and some Broadcast, Print, Digital, Social and/or Mobile production knowledge
- Foundational knowledge of Digital analytics (i.e. GA)
- Understand the difference between paid and organic digital roles
- Attention to detail, strong project management, analytical and problem-solving skills
- Strong writing and presentation abilities
- Flexibility to prioritize and manage multiple projects and changing priorities
- A proactive mindset. Willingness to learn, develop hypotheses and insights, initiate next steps, and add value to each meeting and project.
About Us Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.