Head of Marketing: North America
About the role
Head of Marketing: North America
We’re looking for a commercially focused and analytically driven Head of Marketing to lead the development and execution of go-to-market strategies that drive growth across BPP - part of Lyceum Education Group.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing In this role, you’ll Lead the development and execution of the North American marketing strategy - with an initial focus on British Columbia. This is an exciting new opportunity to build and scale a high-performing regional marketing function.
In collaboration with Group marketing teams, you'll leverage shared expertise, technology, data, content, brand assets, and best practices while adapting approaches to local market needs. This role is ideal for someone who combines strategic thinking, strong analytical ability, and clear communication skills, with a passion for delivering measurable results in a fast-paced, performance-led environment.
What does success look like? Growth in brand awareness and market penetration across priority North American markets. Achievement of lead, enrolment, employer engagement, and revenue targets. Marketing-sourced pipeline, conversion rates, and ROI. Successful establishment and development of a scalable North American marketing function. Effective adoption of Group capabilities, tools, and best practices to drive efficiency and performance. Growth within priority market segments and strategic partnerships.
What we’re looking for To be successful in this role you will need to have a proven track record in the following: Senior marketing leadership experience (Marketing Director / Head of Marketing level). Proven experience building marketing capability from the ground up (KPIs, reporting, automation, brand building) Strong understanding of marketing automation, CRM, and lifecycle marketing. Commercial mindset with demonstrable revenue and pipeline impact. Experience launching or scaling brands in new or developing markets.
Please note that the successful candidate will be required to undergo the relevant background and country specific checks.
Travel to various sites across North America will also be a requirement of the role.
BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.
About BPP
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Head of Marketing: North America
About the role
Head of Marketing: North America
We’re looking for a commercially focused and analytically driven Head of Marketing to lead the development and execution of go-to-market strategies that drive growth across BPP - part of Lyceum Education Group.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing In this role, you’ll Lead the development and execution of the North American marketing strategy - with an initial focus on British Columbia. This is an exciting new opportunity to build and scale a high-performing regional marketing function.
In collaboration with Group marketing teams, you'll leverage shared expertise, technology, data, content, brand assets, and best practices while adapting approaches to local market needs. This role is ideal for someone who combines strategic thinking, strong analytical ability, and clear communication skills, with a passion for delivering measurable results in a fast-paced, performance-led environment.
What does success look like? Growth in brand awareness and market penetration across priority North American markets. Achievement of lead, enrolment, employer engagement, and revenue targets. Marketing-sourced pipeline, conversion rates, and ROI. Successful establishment and development of a scalable North American marketing function. Effective adoption of Group capabilities, tools, and best practices to drive efficiency and performance. Growth within priority market segments and strategic partnerships.
What we’re looking for To be successful in this role you will need to have a proven track record in the following: Senior marketing leadership experience (Marketing Director / Head of Marketing level). Proven experience building marketing capability from the ground up (KPIs, reporting, automation, brand building) Strong understanding of marketing automation, CRM, and lifecycle marketing. Commercial mindset with demonstrable revenue and pipeline impact. Experience launching or scaling brands in new or developing markets.
Please note that the successful candidate will be required to undergo the relevant background and country specific checks.
Travel to various sites across North America will also be a requirement of the role.
BPP part of Lyceum Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.