Overview:
Weever is looking for a strategic, hands-on marketer to lead demand generation and growth operations. Reporting to the CEO, you’ll design and execute multi-channel campaigns, own HubSpot and reporting, and work closely with Sales and leadership to drive pipeline and revenue.

This is a high-impact role for someone who can set strategy, communicate effectively with executives, and roll up their sleeves to execute campaigns.

This role is for you if:

• You love to build and scale growth infrastructure and systems, and to solve problems.
• You have solid experience in performance marketing, are comfortable using data to guide decisions, and know how to drive sustainable growth.
• You are organized and resourceful, able to work with agencies while gradually building the right team.
• You work well across departments and focus on building growth systems that deliver clear results.

About Weever

Weever is a fast-growing software company based in Hamilton, Ontario, Canada. We offer a cloud-based software solution that large enterprises use to unlock their team's potential and productivity.

Our Connected Worker platform allows manufacturers to capture data, manage workflows and action items, all while gaining insights on their team's productivity. We replace clipboards and filing cabinets with tablets and databases and provide alerts, analysis, and other features that make data useful.

Our customers include:

• Mars Wrigley (yep, like the candy bars!)
• Unilever
• Diageo
• … and many more!

We only accept applications from Canada for this position.

Key Responsibilities:
Demand Generation & Campaigns· Own multi-channel demand generation across paid media (Google Ads, LinkedIn, Meta, Bing), ABM, nurture flows, and events.

• Manage agency partners for paid programs, overseeing bid strategy, creative development, and campaign performance.
• Develop and optimize ABM campaigns, nurture sequences, and lead enrichment.
• Plan and execute webinars and event marketing programs to generate pipeline.
• Continuously test ad copy, CTAs, and landing pages to improve funnel performance.

Growth Operations & Marketing Analytics· Own HubSpot administration (workflows, dashboards, reporting, data enrichment, forms).

• Deliver marketing attribution and ROI analysis (multi-touch, first/last touch).
• Build and maintain dashboards and reports for campaign ROI, CAC, funnel conversion rates, and pipeline contribution.
• Partner with leadership to deliver forecasting and performance insights for executive decision-making.

Website & CRO· Manage paid traffic acquisition and website conversion rate optimization initiatives.

• Lead A/B testing and CRO programs to improve conversion across landing pages and site flows.
• Collaborate with product/engineering to ensure technical performance (speed, uptime, integrations).

Strategic Alignment & Team Leadership· Collaborate with Sales to ensure marketing programs are tightly aligned with pipeline creation goals.

• Translate campaign performance into executive-ready insights for leadership reporting.
• Oversees and sets strategy for all of Marketing, aligning demand generation with brand and product marketing initiatives.
• Work with the Head of Brand & Product Marketing (your direct report and partner in marketing) to deliver on shared goals of pipeline, revenue and market presence

Success Metrics:

• Pipeline & revenue contribution from marketing programs.
• ROI by channel and campaign.
• Funnel performance improvements (MQL → SQL → Opp → Closed Won).
• CAC efficiency and LTV: CAC payback improvements.
• Website conversion lifts and CRO impact.

Tools & Platforms:

• HubSpot (automation, reporting, workflows, dashboards)
• Google Ads, LinkedIn Paid, Meta, Bing Ads, Google Console
• Analytics & attribution tools (dashboards, UTMs, forecasting)

More About Who You Are:

• A strategic but hands-on growth marketer with proven experience in demand generation, paid media, and marketing operations.
• Comfortable building campaigns and dashboards yourself, while also presenting insights and strategy to executives.
• Skilled in HubSpot administration and performance marketing optimization.
• Data-driven, with a strong grasp of CAC, attribution modeling, funnel optimization, and ROI measurement.
• Able to bridge strategy and execution — thinking big while ensuring campaigns get done.
• A strong, collaborative leader able to work well with both agency and internal partners

Benefits of Working at Weever

We prioritize our teams first. A great team is given the autonomy and support to execute the plan and do their best work. We trust our teams.

To support you we offer:

• A remote and family friendly culture: communication is key and many team members work remotely full-time. We put family first and support our team members with flexible working arrangements.
• A great office: Our office is in the heart of the Corktown community of Hamilton. This lovely historical building offers a modern and quiet work environment.
• Stock Options: We're a fast-growing start-up; we offer stock options to all team members
• Skill development: Team members have access to a plethora of training materials, conferences, we set aside time each week for dedicated skill development.
• Benefits: Our employees have a great benefits package offering dental, drugs, and other kinds of coverage.
• Vacations: Our team members must take them.
• RRSP Company Match: We offer a group RRSP with company match benefits to maximize your retirement savings.