DIRECTEUR PRINCIPAL, ANALYSE, COMMERCE INTERRELIÉ ET MARKETING
About the role
DESCRIPTION DU POSTE
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue our mission to provide the best interconnected shopping experience to our customers. The Senior Manager, E-Commerce and Personalization Analytics will support the implementation of our digital analytics operations, focusing heavily on customer journey analysis, personalization measurement, and the frontier of AI-driven commerce. Responsibilities include measuring the impact of online products, campaigns, and targeted experiences, defining the data requirements to support digital analytics, and collaborating closely with personalization strategy and digital product teams to advance our e-commerce objectives.
As part of a high-energy, diverse, fast-paced, and innovative culture, the Sr. Manager will be expected to engage with our business partners to identify data-driven opportunities; map digital behaviors to strategic optimizations; and guide and inspire the teams in best practices, and evangelize strategic use of data throughout the marketing and e-commerce, merchandising and Pro businesses.
Key Responsibilities:
E-Commerce & Customer Journey Analytics
Lead deep-dive analyses into the customer journey, evaluating website traffic, cross-device behavior, and funnel conversion to generate actionable insights.
Develop automated dashboards and reporting frameworks to provide real-time visibility into digital KPIs, traffic sources, and behavioral trends.
Offsite AI Commerce & Emerging Channels Analytics
Establish tracking and measurement frameworks for offsite AI shopping behaviors, analyzing how conversational AI interfaces (e.g., ChatGPT, Gemini) and native AI shopping assistants interact with our brand and product catalogue.
Develop analytics methodologies to measure the performance of new AI-driven shopping channels, including third-party AI app integrations and instant checkout pathways within Large Language Model (LLM) environments.
Differentiate and analyze traffic generated by AI "computer use" agents browsing the site on behalf of customers versus direct human traffic, ensuring overall data integrity and understanding agent-driven conversion paths.
Partner with technical teams to ensure analytics tags and telemetry are optimized to capture intent and behavior from autonomous AI shoppers and offsite digital assistants.
Personalization Measurement & Collaboration
Partner closely with teams who define the personalization strategy and A/B testing roadmaps to establish robust measurement frameworks and define success metrics.
Measure and evaluate the performance of targeted experiences, customer segmentation strategies, and recommendation engines, providing data-driven feedback to optimize the user experience.
Spearhead initiatives to streamline the reporting and analysis of optimization projects, ensuring clear visibility into ROI and conversion lifts.
Data Management
Oversee team responsible for digital marketing-tagging strategy (Client and Server side), Adobe analytics tagging, implementation and tracking for web analytics, marketing campaigns to generate actionable insights.
Collaborate closely with IT teams to ensure the effective stewardship of data assets, aligning on best practices for data governance, security, and scalability.
Leadership and Team Management
Be a subject matter expert in digital analytics, conversion rate optimization (CRO), and personalization measurement to derive meaningful and actionable insights.
Ability to influence without direct control in adjacent areas of data and analytics across the organization to find common purpose, drive efficiencies, and sustain strong working relationships.
Mentor and develop the technical and business skills of digital analysts and junior team members, ensuring technical excellence and professional growth.
Stay up to date with the latest advancements in digital analytics technology and industry trends and propose roadmaps that align with the marketing and e-commerce strategy.
Competencies:
DEVELOPS TALENT
DECISION QUALITY
PLANS AND ALIGNS
BALANCES MULTIPLE STAKEHOLDERS
MANAGES CONFLICT
DRIVES ENGAGEMENT
CUSTOMER FOCUS
BUILD EFFECTIVE TEAMS
COMMUNICATES EFFECTIVELY
ORGANIZATIONAL SAVVY
Direct Manager/Direct Reports:
Reports to Director of Interconnected Analytics & Data Science
Has a team of Managers reporting into this position
Physical Requirements:
Extended sitting
Repetitive tasks
Operating a computer and other technology
On – Site work:
Monday to Friday (1 Concorde Gate, North York)
Working Conditions:
Office
Minimum Education:
Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, or other related fields.
Experience & Skills:
7-10 years of experience in e-commerce analytics, customer journey analysis, conversion rate optimization (CRO), or digital personalization measurement.
Extensive experience using enterprise digital analytics tools (e.g., Adobe Analytics, Google Analytics 360, Salesforce Analytics), and understanding of personalization/testing platforms (e.g., Adobe Target, Salesforce Marketing Cloud), customer data platforms (e.g., Amperity).
Proven experience developing tracking methodologies for emerging digital channels, with a strong understanding of LLMs, conversational commerce, and autonomous AI agents.
5-10 years of leading teams to deliver digital data analytics and optimization insights for cross-functional business teams.
Strong understanding of tagging management systems (e.g., Metarouter, GTM) and data querying (SQL, BigQuery).
Advanced Degree (Preferred):
MBA or MS degree in Business Analytics, Marketing, Economics, or other related fields.
Relevant Certifications:
Certifications in Adobe Analytics, Google Analytics, or relevant digital marketing platforms are an asset.
Minimum Years of Work Experience:
8-10 Years of Relevant Work Experience
Minimum Leadership Experience:
A minimum of 5 years in a managerial role, overseeing teams and projects.
The pay range for this position is between $88,700.00 - $107,300.00
Not the right fit? Search for DIRECTEUR PRINCIPAL, ANALYSE, COMMERCE INTERRELIÉ ET MARKETING jobs in Toronto, ON
About Home Depot Canada
The Home Depot Canada is the Canadian arm of the world’s largest home improvement retailer. The company has 182 stores in 10 Canadian provinces, employing more than 30,000 associates from coast-to-coast.
Our company is the largest home improvement retailer in Canada, the U.S. and Mexico. Our global expansion demonstrates how The Home Depot combines its vast knowledge of the home improvement industry with the needs, shopping trends and customs of each unique geography to best serve customers.
Based out of our dynamic Toronto-based Store Support Centre, we have many opportunities available for corporate professionals seeking a big challenge with great rewards. Our high-performing team consists of marketing and communication specialists, the industry’s best product merchants, and experts in financial and inventory planning. We also have exciting opportunities within our Supply Chain team including positions at our Distribution Centres.
The Home Depot’s values are the fabric of the company's unique culture and are central to our success. In fact, they are our competitive advantage in the marketplace. Associate pride and our "orange blooded" entrepreneurial spirit are distinctive hall marks of our company.
With our unprecedented growth, there's no better time to build your career at The Home Depot Canada.
Similar Jobs
DIRECTEUR PRINCIPAL, ANALYSE, COMMERCE INTERRELIÉ ET MARKETING
About the role
DESCRIPTION DU POSTE
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue our mission to provide the best interconnected shopping experience to our customers. The Senior Manager, E-Commerce and Personalization Analytics will support the implementation of our digital analytics operations, focusing heavily on customer journey analysis, personalization measurement, and the frontier of AI-driven commerce. Responsibilities include measuring the impact of online products, campaigns, and targeted experiences, defining the data requirements to support digital analytics, and collaborating closely with personalization strategy and digital product teams to advance our e-commerce objectives.
As part of a high-energy, diverse, fast-paced, and innovative culture, the Sr. Manager will be expected to engage with our business partners to identify data-driven opportunities; map digital behaviors to strategic optimizations; and guide and inspire the teams in best practices, and evangelize strategic use of data throughout the marketing and e-commerce, merchandising and Pro businesses.
Key Responsibilities:
E-Commerce & Customer Journey Analytics
Lead deep-dive analyses into the customer journey, evaluating website traffic, cross-device behavior, and funnel conversion to generate actionable insights.
Develop automated dashboards and reporting frameworks to provide real-time visibility into digital KPIs, traffic sources, and behavioral trends.
Offsite AI Commerce & Emerging Channels Analytics
Establish tracking and measurement frameworks for offsite AI shopping behaviors, analyzing how conversational AI interfaces (e.g., ChatGPT, Gemini) and native AI shopping assistants interact with our brand and product catalogue.
Develop analytics methodologies to measure the performance of new AI-driven shopping channels, including third-party AI app integrations and instant checkout pathways within Large Language Model (LLM) environments.
Differentiate and analyze traffic generated by AI "computer use" agents browsing the site on behalf of customers versus direct human traffic, ensuring overall data integrity and understanding agent-driven conversion paths.
Partner with technical teams to ensure analytics tags and telemetry are optimized to capture intent and behavior from autonomous AI shoppers and offsite digital assistants.
Personalization Measurement & Collaboration
Partner closely with teams who define the personalization strategy and A/B testing roadmaps to establish robust measurement frameworks and define success metrics.
Measure and evaluate the performance of targeted experiences, customer segmentation strategies, and recommendation engines, providing data-driven feedback to optimize the user experience.
Spearhead initiatives to streamline the reporting and analysis of optimization projects, ensuring clear visibility into ROI and conversion lifts.
Data Management
Oversee team responsible for digital marketing-tagging strategy (Client and Server side), Adobe analytics tagging, implementation and tracking for web analytics, marketing campaigns to generate actionable insights.
Collaborate closely with IT teams to ensure the effective stewardship of data assets, aligning on best practices for data governance, security, and scalability.
Leadership and Team Management
Be a subject matter expert in digital analytics, conversion rate optimization (CRO), and personalization measurement to derive meaningful and actionable insights.
Ability to influence without direct control in adjacent areas of data and analytics across the organization to find common purpose, drive efficiencies, and sustain strong working relationships.
Mentor and develop the technical and business skills of digital analysts and junior team members, ensuring technical excellence and professional growth.
Stay up to date with the latest advancements in digital analytics technology and industry trends and propose roadmaps that align with the marketing and e-commerce strategy.
Competencies:
DEVELOPS TALENT
DECISION QUALITY
PLANS AND ALIGNS
BALANCES MULTIPLE STAKEHOLDERS
MANAGES CONFLICT
DRIVES ENGAGEMENT
CUSTOMER FOCUS
BUILD EFFECTIVE TEAMS
COMMUNICATES EFFECTIVELY
ORGANIZATIONAL SAVVY
Direct Manager/Direct Reports:
Reports to Director of Interconnected Analytics & Data Science
Has a team of Managers reporting into this position
Physical Requirements:
Extended sitting
Repetitive tasks
Operating a computer and other technology
On – Site work:
Monday to Friday (1 Concorde Gate, North York)
Working Conditions:
Office
Minimum Education:
Bachelor's Degree in Business Administration, Marketing, Economics, Statistics, or other related fields.
Experience & Skills:
7-10 years of experience in e-commerce analytics, customer journey analysis, conversion rate optimization (CRO), or digital personalization measurement.
Extensive experience using enterprise digital analytics tools (e.g., Adobe Analytics, Google Analytics 360, Salesforce Analytics), and understanding of personalization/testing platforms (e.g., Adobe Target, Salesforce Marketing Cloud), customer data platforms (e.g., Amperity).
Proven experience developing tracking methodologies for emerging digital channels, with a strong understanding of LLMs, conversational commerce, and autonomous AI agents.
5-10 years of leading teams to deliver digital data analytics and optimization insights for cross-functional business teams.
Strong understanding of tagging management systems (e.g., Metarouter, GTM) and data querying (SQL, BigQuery).
Advanced Degree (Preferred):
MBA or MS degree in Business Analytics, Marketing, Economics, or other related fields.
Relevant Certifications:
Certifications in Adobe Analytics, Google Analytics, or relevant digital marketing platforms are an asset.
Minimum Years of Work Experience:
8-10 Years of Relevant Work Experience
Minimum Leadership Experience:
A minimum of 5 years in a managerial role, overseeing teams and projects.
The pay range for this position is between $88,700.00 - $107,300.00
Not the right fit? Search for DIRECTEUR PRINCIPAL, ANALYSE, COMMERCE INTERRELIÉ ET MARKETING jobs in Toronto, ON
About Home Depot Canada
The Home Depot Canada is the Canadian arm of the world’s largest home improvement retailer. The company has 182 stores in 10 Canadian provinces, employing more than 30,000 associates from coast-to-coast.
Our company is the largest home improvement retailer in Canada, the U.S. and Mexico. Our global expansion demonstrates how The Home Depot combines its vast knowledge of the home improvement industry with the needs, shopping trends and customs of each unique geography to best serve customers.
Based out of our dynamic Toronto-based Store Support Centre, we have many opportunities available for corporate professionals seeking a big challenge with great rewards. Our high-performing team consists of marketing and communication specialists, the industry’s best product merchants, and experts in financial and inventory planning. We also have exciting opportunities within our Supply Chain team including positions at our Distribution Centres.
The Home Depot’s values are the fabric of the company's unique culture and are central to our success. In fact, they are our competitive advantage in the marketplace. Associate pride and our "orange blooded" entrepreneurial spirit are distinctive hall marks of our company.
With our unprecedented growth, there's no better time to build your career at The Home Depot Canada.