About the role
ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.
ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.
Position Overvew
Reporting to the Marketing Director, the Product Marketing Associate will support the execution of go-to-market strategies and product marketing initiatives across ASUS product categories (Consumer PC, Commercial PC, Gaming PC).
This role focuses on campaign execution, product launches, and cross-functional coordination, working closely with internal teams and external partners to ensure successful marketing delivery in the Canadian market.
Key Responsibilities
The responsibilities and essential job functions include but are not limited to the following: Support the planning and execution of product launch campaigns and go-to-market activities Assist in developing marketing materials, including product messaging, presentations, and digital content Coordinate with cross-functional teams (Sales, PM, PR, Digital, HQ) to ensure timely execution of marketing initiatives Work with global HQ to localize marketing assets and support product launch rollouts in Canada Conduct market and competitor research to support positioning and campaign planning Track campaign performance and provide insights to optimize future marketing activities Support partner marketing initiatives and ensure compliance with co-marketing requirements Assist in managing marketing budgets, vendor coordination, and invoice processing Stay up to date with industry trends, digital marketing practices, and e-commerce developments Stay up to date with the latest trends and changes in advertising and ecommerce
Qualifications
Required Skills & Abilities Strong understanding of marketing fundamentals and digital marketing channels Highly organized with strong attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong communication and collaboration skills Analytical mindset with the ability to interpret data and identify trends Positive attitude with a willingness to learn and grow Fluent in English & French Ability to work independently and set priorities while being a team player Education Bachelor's Degree in a related field Experience 3 years or more of marketing experience working in a fast-paced marketing environment, preferably in the PC/ gaming industry or agency experience 3 years or more of experience in media planning or digital marketing.
Experience in consumer electronics or PC industry is a plus
Not the right fit? Search for Bilingual Product Marketing Specialist jobs in Markham, Ontario, Canada
About ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight.
ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies.
Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day. At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real. To learn more about our aspirations and what we offer, visit asus.com/about-asus/
Similar Jobs
About the role
ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.
ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies.
Position Overvew
Reporting to the Marketing Director, the Product Marketing Associate will support the execution of go-to-market strategies and product marketing initiatives across ASUS product categories (Consumer PC, Commercial PC, Gaming PC).
This role focuses on campaign execution, product launches, and cross-functional coordination, working closely with internal teams and external partners to ensure successful marketing delivery in the Canadian market.
Key Responsibilities
The responsibilities and essential job functions include but are not limited to the following: Support the planning and execution of product launch campaigns and go-to-market activities Assist in developing marketing materials, including product messaging, presentations, and digital content Coordinate with cross-functional teams (Sales, PM, PR, Digital, HQ) to ensure timely execution of marketing initiatives Work with global HQ to localize marketing assets and support product launch rollouts in Canada Conduct market and competitor research to support positioning and campaign planning Track campaign performance and provide insights to optimize future marketing activities Support partner marketing initiatives and ensure compliance with co-marketing requirements Assist in managing marketing budgets, vendor coordination, and invoice processing Stay up to date with industry trends, digital marketing practices, and e-commerce developments Stay up to date with the latest trends and changes in advertising and ecommerce
Qualifications
Required Skills & Abilities Strong understanding of marketing fundamentals and digital marketing channels Highly organized with strong attention to detail Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong communication and collaboration skills Analytical mindset with the ability to interpret data and identify trends Positive attitude with a willingness to learn and grow Fluent in English & French Ability to work independently and set priorities while being a team player Education Bachelor's Degree in a related field Experience 3 years or more of marketing experience working in a fast-paced marketing environment, preferably in the PC/ gaming industry or agency experience 3 years or more of experience in media planning or digital marketing.
Experience in consumer electronics or PC industry is a plus
Not the right fit? Search for Bilingual Product Marketing Specialist jobs in Markham, Ontario, Canada
About ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere. World renowned for continuously reimagining today’s technologies for tomorrow, ASUS puts users first In Search of Incredible to provide the world’s most innovative and intuitive devices, components, and solutions. Today’s ASUS is more ambitious than ever, unleashing remarkable gaming, content-creation, AIoT, and cloud solutions that solve user needs and infuse delight.
ASUS is home to industry-leading experts who are encouraged to pursue their passion for innovation and entrepreneurial spirit to deliver the future of technology to the world. With a team of 5,000 in-house R&D colleagues, ASUS received more than 11 awards every day in 2020 and is ranked as one of Fortune’s World’s Most Admired Companies.
Working together as One Team, ASUS team members strive to transform and evolve, trust in radical truth and transparency, and embrace idea meritocracy and foster collective wisdom in the limitless pursuit of the incredible. And because tomorrow's experiences start with today’s actions, the people of ASUS are setting new industry standards and delivering on a strong commitment to environmental and community stewardship every day. At ASUS, every individual can find the opportunity to push the limits of what is yet to be imagined, and to make it real. To learn more about our aspirations and what we offer, visit asus.com/about-asus/