National Assistant Brand Manager – Sleeman and Social, Digital Improvement
Top Benefits
About the role
Get to know Sleeman Breweries
At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!
While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.
Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.
What you’ll get
To attract top-tier talent, we offer top-tier benefits:
- Compensation that’s a step ahead
- RRSP matching program to help you save for retirement
- A commitment to work-life balance and flexible work arrangements when appropriate for the role
- Benefits coverage for partners and kids
- Parental leave top-up for primary and secondary caregivers
- Employee beer credit
- Tuition reimbursement program for eligible employees
- Employee and family assistance program
- Discount program with access to perks from big brands and local favourites
What you’ll do – The opportunity
Position:
National Assistant Brand Manager – Sleeman and Social, Digital Improvement
Location:
Guelph, Ontario
Level:
Individual Contributor
Hiring Range:
77,000 to 96,200
Description:
Reporting to the National Brand Manager - Sleeman and Social, Digital Improvement, the National Assistant Brand Manager - Sleeman and Social, Digital Improvement is responsible for developing, supporting and executing national advertising initiatives for the Sleeman brand. This role also leads the Sleeman social media strategy and execution, while driving continuous improvement in social media processes across the National Brand team. This is a hybrid work model with 2 days per week minimum in office.
Responsibilities
Strategic Planning & Brand Leadership
- Develop the strategy and lead the execution of key advertising or national activities for the Sleeman Brand including National Sponsorship.
- Development of 3-year brand strategies and plans for National Promotion and Specialty Portfolio initiatives.
- Occasionally lead special projects for the assigned brands.
Marketing Program Development & Execution
- Develop and support the execution of advertising or national activities such as promotions, product introductions, marketing activities, product development, public relation programs, packaging development, POS.
- Collaborate with all Trade Marketing Managers and Brand Activity Managers in the development and execution of promotions and events. Sets guidelines and ensures trade execution is consistently aligned with brand standards.
- Monitors competitive brands advertising and promotional activities.
Digital & Social Media Management
- Lead the social media getting better plan nationally including process, tools, reporting and industry trends.
- Independently leads Sleeman social media strategy, planning and content execution via leadership of social media and Public Relations / Influencer Agencies.
- Monitor, maintain and refresh social media content and websites.
Performance Analysis & Reporting
- Leads monthly Brand performance update to Director and VP and supports brand performance analysis through all stages of commercial planning and program analysis.
Budget Management & Compliance
- Execute activities within budgets, on time and with excellence.
- Track and manage budget.
- Maintain compliance with all Canadian advertising law, standards, and liquor board regulations.
Internal Communication & Continuous Improvement
- Populate and maintain brand information and programs on the intranet in a timely fashion.
- Recommend and implement continuous improvement and MUDA reduction practices.
- Provide support on miscellaneous marketing projects from time to time on an as needed basis.
Requirements
- Post-secondary education in marketing or related business field
- Minimum 5 years of experience in a related role within a consumer-packaged goods environment
- Beverage alcohol industry experience considered an asset
- Experience managing digital and social media programs is required
- Proven ability to work effectively on multiple cross-functional teams
- Financial acumen and accountability for financial results
- Excellent project management and organization skills
- Excellent communications skills.
- Strong computer skills, including ability to use Excel, Word, PowerPoint, Outlook
- Bilingual (in English and French) considered an asset
Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.
What matters here
We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.
You’re welcome here no matter your sex, sexual orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.
Need an accommodation during the application process? Let us know!
What we make
Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.
Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!
We thank all candidates for their interest however only those selected to proceed will be contacted.
About Sleeman Breweries Ltd.
What’s your story? Ours is about a new brewery in a new country. A run-in with the law. A 50-year ban on brewing under the family name. A surprising conversation with a persistent aunt. A grandson rebuilding a family legacy for brewing outstanding beer.
Today, under Sapporo Breweries' rigorous standards, Sleeman Breweries has helped some of the best craft brewers grow & set the bar for Canadian beer.
Our story is set in Guelph, ON with Sleeman Breweries; in Vernon, BC with Okanagan Spring; in Calgary, AB with Wild Rose; and in Chambly, QC with Unibroue. With Social Lite, we're opening a new chapter in our Ready-to-Drink portfolio.
We’re Canada’s third-largest brewery. Our unique craft and world-class brands including Sapporo, Old Milwaukee & Pabst Blue Ribbon mean that no matter what you’re looking for in a beer, or in a career, we’re sure to have something you’ll love.
Write your story here at Sleeman Breweries.
Quelle est votre histoire? Voici la nôtre : une famille ouvre une brasserie dans un nouveau pays, a des ennuis avec la justice et perd son droit de brasser pour 50 ans. Puis, une tante tenace fait des révélations et un petit-fils fait renaître l'héritage familial en créant des bières uniques.
De nos jours, sous les normes strictes de Brasseries Sapporo, Brasseries Sleeman contribue à l'essor de certains des meilleurs brasseurs artisanaux et est une référence dans l’industrie canadienne.
Notre histoire se déroule à Guelph, ON pour Brasseries Sleeman; à Vernon, C.-B. pour Okanagan Spring; à Calgary, AB pour Wild Rose et à Chambly, QC pour Unibroue. Un nouveau chapitre s’amorce avec l’ajout de Social Lite à notre gamme de prêts-à-boire.
À titre de troisième brasseur en importance au Canada, nous offrons des bières artisanales et des marques de renommée mondiale telles que Sapporo, Old Milwaukee et Pabst Blue Ribbon. Nous offrons votre type de bière préféré et la carrière dont vous rêvez.
Votre histoire se poursuit aux Brasseries Sleeman.
National Assistant Brand Manager – Sleeman and Social, Digital Improvement
Top Benefits
About the role
Get to know Sleeman Breweries
At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!
While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.
Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.
What you’ll get
To attract top-tier talent, we offer top-tier benefits:
- Compensation that’s a step ahead
- RRSP matching program to help you save for retirement
- A commitment to work-life balance and flexible work arrangements when appropriate for the role
- Benefits coverage for partners and kids
- Parental leave top-up for primary and secondary caregivers
- Employee beer credit
- Tuition reimbursement program for eligible employees
- Employee and family assistance program
- Discount program with access to perks from big brands and local favourites
What you’ll do – The opportunity
Position:
National Assistant Brand Manager – Sleeman and Social, Digital Improvement
Location:
Guelph, Ontario
Level:
Individual Contributor
Hiring Range:
77,000 to 96,200
Description:
Reporting to the National Brand Manager - Sleeman and Social, Digital Improvement, the National Assistant Brand Manager - Sleeman and Social, Digital Improvement is responsible for developing, supporting and executing national advertising initiatives for the Sleeman brand. This role also leads the Sleeman social media strategy and execution, while driving continuous improvement in social media processes across the National Brand team. This is a hybrid work model with 2 days per week minimum in office.
Responsibilities
Strategic Planning & Brand Leadership
- Develop the strategy and lead the execution of key advertising or national activities for the Sleeman Brand including National Sponsorship.
- Development of 3-year brand strategies and plans for National Promotion and Specialty Portfolio initiatives.
- Occasionally lead special projects for the assigned brands.
Marketing Program Development & Execution
- Develop and support the execution of advertising or national activities such as promotions, product introductions, marketing activities, product development, public relation programs, packaging development, POS.
- Collaborate with all Trade Marketing Managers and Brand Activity Managers in the development and execution of promotions and events. Sets guidelines and ensures trade execution is consistently aligned with brand standards.
- Monitors competitive brands advertising and promotional activities.
Digital & Social Media Management
- Lead the social media getting better plan nationally including process, tools, reporting and industry trends.
- Independently leads Sleeman social media strategy, planning and content execution via leadership of social media and Public Relations / Influencer Agencies.
- Monitor, maintain and refresh social media content and websites.
Performance Analysis & Reporting
- Leads monthly Brand performance update to Director and VP and supports brand performance analysis through all stages of commercial planning and program analysis.
Budget Management & Compliance
- Execute activities within budgets, on time and with excellence.
- Track and manage budget.
- Maintain compliance with all Canadian advertising law, standards, and liquor board regulations.
Internal Communication & Continuous Improvement
- Populate and maintain brand information and programs on the intranet in a timely fashion.
- Recommend and implement continuous improvement and MUDA reduction practices.
- Provide support on miscellaneous marketing projects from time to time on an as needed basis.
Requirements
- Post-secondary education in marketing or related business field
- Minimum 5 years of experience in a related role within a consumer-packaged goods environment
- Beverage alcohol industry experience considered an asset
- Experience managing digital and social media programs is required
- Proven ability to work effectively on multiple cross-functional teams
- Financial acumen and accountability for financial results
- Excellent project management and organization skills
- Excellent communications skills.
- Strong computer skills, including ability to use Excel, Word, PowerPoint, Outlook
- Bilingual (in English and French) considered an asset
Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.
What matters here
We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.
You’re welcome here no matter your sex, sexual orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.
Need an accommodation during the application process? Let us know!
What we make
Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.
Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!
We thank all candidates for their interest however only those selected to proceed will be contacted.
About Sleeman Breweries Ltd.
What’s your story? Ours is about a new brewery in a new country. A run-in with the law. A 50-year ban on brewing under the family name. A surprising conversation with a persistent aunt. A grandson rebuilding a family legacy for brewing outstanding beer.
Today, under Sapporo Breweries' rigorous standards, Sleeman Breweries has helped some of the best craft brewers grow & set the bar for Canadian beer.
Our story is set in Guelph, ON with Sleeman Breweries; in Vernon, BC with Okanagan Spring; in Calgary, AB with Wild Rose; and in Chambly, QC with Unibroue. With Social Lite, we're opening a new chapter in our Ready-to-Drink portfolio.
We’re Canada’s third-largest brewery. Our unique craft and world-class brands including Sapporo, Old Milwaukee & Pabst Blue Ribbon mean that no matter what you’re looking for in a beer, or in a career, we’re sure to have something you’ll love.
Write your story here at Sleeman Breweries.
Quelle est votre histoire? Voici la nôtre : une famille ouvre une brasserie dans un nouveau pays, a des ennuis avec la justice et perd son droit de brasser pour 50 ans. Puis, une tante tenace fait des révélations et un petit-fils fait renaître l'héritage familial en créant des bières uniques.
De nos jours, sous les normes strictes de Brasseries Sapporo, Brasseries Sleeman contribue à l'essor de certains des meilleurs brasseurs artisanaux et est une référence dans l’industrie canadienne.
Notre histoire se déroule à Guelph, ON pour Brasseries Sleeman; à Vernon, C.-B. pour Okanagan Spring; à Calgary, AB pour Wild Rose et à Chambly, QC pour Unibroue. Un nouveau chapitre s’amorce avec l’ajout de Social Lite à notre gamme de prêts-à-boire.
À titre de troisième brasseur en importance au Canada, nous offrons des bières artisanales et des marques de renommée mondiale telles que Sapporo, Old Milwaukee et Pabst Blue Ribbon. Nous offrons votre type de bière préféré et la carrière dont vous rêvez.
Votre histoire se poursuit aux Brasseries Sleeman.