• The Services Marketing Operations is the core enabler for the entire Services Marketing team
• Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement
• This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting
• You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency
• This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights
• Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business
• Collaborate with global demand generation, field marketing, and product marketing, partner marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms
• Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines
• Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements
• Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table
• Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation
• Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression
• Assist in managing lead scoring, routing logic, and lifecycle status updates
• Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution)
• Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy
• Support A/B testing and performance optimization initiatives
• Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Salesforce, Tableau, or similar)
• Maintain documentation of marketing operations processes and system configurations
• Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability

Benefits

• Gym membership
• Pension plan
• Share purchase options
• Extra holiday purchase optional
• 25 days holiday (excl. bank holidays)
• Work from home opportunities
• Health insurance- As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team
• If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you
• You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team
• Strong understanding of B2B lead management processes and funnel metrics
• 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred)
• Bachelor’s or master’s degree (or equivalent experience) in marketing, business, analytics, engineering or a related field
• Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred
• Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
• You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat
• Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA)
• Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred
• Detail oriented with excellent organizational, project management, and time management skills