Who you are

• This is a hands-on, fast-paced role for a strategic storyteller who can balance communications vision with executional rigor — someone who thrives on crafting earned stories that break through the noise & amplify innovation
• 8+ years of experience in PR or Communications, with a mix of agency and in-house work (in-house experience preferred)
• Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership
• Established media relationships across business, technology, and local press, with familiarity in emerging media channels
• Strong cross-functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams
• Experience developing executive communications, internal messaging, and reputation management programs
• Data-driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility
• Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels
• Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand
• Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

What the job involves

• We’re looking for a Senior PR & Communications Manager to strengthen and amplify Homebase’s reputation as a trusted partner empowering small business teams to thrive
• Reporting to the Director of Brand & Integrated Marketing, you’ll lead the strategy and execution of PR activities with the aim of expanding Homebase’s visibility and influence — turning data-insights into headlines, executives into thought leaders, and customer stories into proof of impact
• Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences
• Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry
• Lead communications planning and execution for company events, including virtual, in-person, and industry activations
• Identify and implement AI-powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting
• Continually suggest & test new and emerging AI tools to enable PR/comms
• Develop and implement long-term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels
• Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement
• Lead end-to-end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach
• Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements
• Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards
• Innovate new storytelling formats and channels to expand reach and engagement with target audiences
• Management of outside agencies, as necessary

The application process

• Meet the Talent Acquisition team, Rachel U
• Meet the Hiring Manager, Cassie V
• Participate in a Talent Showcase
• Meet Cross-functional Partners
• Background Check + Offer Stage
• Welcome to the team, Homie 🎉

Benefits

• Stock Options - everyone is an owner
• Comprehensive Insurance Plans
• 401(k) program +4% company match
• Hybrid and in office work based out of Houston, Texas
• Top-of-the-line equipment and home office $$
• Annual Holidays and Accrued PTO
• A dynamic, well-connected, productive team
• Fun company activities