Marketing Manager Power Systems
Top Benefits
About the role
Serve as a strategic business partner to the business by leading marketing strategy, demand generation and go-to-market (GTM) execution. Collaborate closely with regional VPs, Sales leadership and the corporate marketing team to accelerate revenue growth, strengthen market presence and expand market share across all segments, ensuring all marketing initiatives align with business objectives and customer needs.
This role can be done from multiple locations.
Pay Type: Full Time / Permanent
Compensation: $91 820 - $114 776
The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.
**As a Manager Marketing Power Systems,**YOU will experience:
- Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
- Working for the best in class equipment dealer and with the premium Caterpillar brand
- Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
- Competitive total rewards including: wages, benefits, and premiums (as eligible)
- An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada
In a typical day, YOU will experience:
- Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
- Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
- Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
- Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
- Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
- Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.
Must-haves for this role:
- Bachelor Degree in Marketing, Communication, Engineering or other related discipline
- 6-8 years experience
About Toromont Cat Power Systems
Toromont Cat Power Systems is an industry leader in the supply and integration of backup and prime power generation systems, rental generators, marine engines and industrial engines through customized engineering and packaging. A division of Toromont Industries. The Power Systems division is dedicated to supporting our success.
Artificial Intelligence (AI)
Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws*.*
About Toromont Cat
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel.
Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX : TIH), une société à croissance diversifiée cotée en bourse qui a été incorporée en 1963. Notre priorité est d’offrir à nos clients des solutions qui contribuent au succès de leur entreprise. Avec plus de 300 modèles de machines et d’accessoires spécialisés dans la gamme de produits Cat, une multitude d’équipements connexes et de partenaires technologiques, un service varié et des options de location, nous pouvons répondre à vos besoins, quelque soit la tâche à accomplir.
Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve.
Established in 1993, Toromont Cat is a division of Toromont Industries (TSX: TIH), a publically traded, diversified growth company incorporated in 1963. We are focused on offering our customers solutions aimed at making their business more successful. With over 300 machine models and specialized attachments in our Cat equipment product line, a host of allied equipment and technology partners, and varied service and rental options, regardless of your needs or the job at hand, we strive to be your first choice.
For more information please visit www.toromontcat.com
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Marketing Manager Power Systems
Top Benefits
About the role
Serve as a strategic business partner to the business by leading marketing strategy, demand generation and go-to-market (GTM) execution. Collaborate closely with regional VPs, Sales leadership and the corporate marketing team to accelerate revenue growth, strengthen market presence and expand market share across all segments, ensuring all marketing initiatives align with business objectives and customer needs.
This role can be done from multiple locations.
Pay Type: Full Time / Permanent
Compensation: $91 820 - $114 776
The listed base salary is just one component of our total rewards package, and performance-based or discretionary bonuses may be available.
**As a Manager Marketing Power Systems,**YOU will experience:
- Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
- Working for the best in class equipment dealer and with the premium Caterpillar brand
- Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
- Competitive total rewards including: wages, benefits, and premiums (as eligible)
- An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada
In a typical day, YOU will experience:
- Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
- Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
- Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
- Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
- Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
- Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.
Must-haves for this role:
- Bachelor Degree in Marketing, Communication, Engineering or other related discipline
- 6-8 years experience
About Toromont Cat Power Systems
Toromont Cat Power Systems is an industry leader in the supply and integration of backup and prime power generation systems, rental generators, marine engines and industrial engines through customized engineering and packaging. A division of Toromont Industries. The Power Systems division is dedicated to supporting our success.
Artificial Intelligence (AI)
Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws*.*
About Toromont Cat
Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel.
Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX : TIH), une société à croissance diversifiée cotée en bourse qui a été incorporée en 1963. Notre priorité est d’offrir à nos clients des solutions qui contribuent au succès de leur entreprise. Avec plus de 300 modèles de machines et d’accessoires spécialisés dans la gamme de produits Cat, une multitude d’équipements connexes et de partenaires technologiques, un service varié et des options de location, nous pouvons répondre à vos besoins, quelque soit la tâche à accomplir.
Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve.
Established in 1993, Toromont Cat is a division of Toromont Industries (TSX: TIH), a publically traded, diversified growth company incorporated in 1963. We are focused on offering our customers solutions aimed at making their business more successful. With over 300 machine models and specialized attachments in our Cat equipment product line, a host of allied equipment and technology partners, and varied service and rental options, regardless of your needs or the job at hand, we strive to be your first choice.
For more information please visit www.toromontcat.com