Top Benefits
About the role
We are Vestacy
At Vestacy, we’re on a mission to help turn your house into a home. As part of our Essential Home division, we champion the everyday moments that make home feel special. Our portfolio includes some of Canada’s most beloved and trusted homecare brands— Air Wick, Resolve, Easy‑Off, and Woolite —brands that families rely on to bring freshness, cleanliness, comfort, and care into their living spaces.
We are a team driven by purpose and passion: to create products that elevate the home experience and make a meaningful difference in consumers’ lives. At Vestacy, you’ll join a collaborative, fast‑paced environment where curiosity is encouraged, ideas are valued, and you can shape the future of iconic brands that people truly love.
Become part of a company that’s redefining what home means—and help us inspire warmth, comfort, and connection in homes across Canada.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role
As an Assistant Brand Manager within Vestacy’s Essential Home division, you will have the unique opportunity to help shape and grow a dynamic portfolio of beloved Canadian homecare brands—including Air Wick, Resolve, Easy‑Off, and Woolite . This role is designed for a curious, analytical, and creative marketer who is excited to take ownership and make a real impact.
In this position, you will support the development and execution of brand and business strategies, analyze consumer and market insights, manage cross‑functional projects, and help deliver innovation and marketing campaigns that strengthen brand equity and drive growth. Because Essential Home is a rapidly expanding business within Vestacy, this role comes with a high level of autonomy and end‑to‑end ownership —you’ll have meaningful responsibility and decision‑making power early on.
You’ll collaborate closely with Sales, Trade, Insights, Supply, Finance, and agency partners, operating in a fast‑paced CPG environment where your contributions directly influence brand performance and business results. This is an exceptional opportunity to accelerate your marketing career, build broad general‑management skills, and help shape the future of brands that make Canadian homes feel more comfortable, cared for, and truly lived in.
Your responsibilities
In this role, you will support and lead:
Brand Strategy & Execution
- Support the development and delivery of brand vision, strategic priorities, and annual plans for the Essential Home portfolio.
- Assist in building locally relevant, insight‑driven marketing strategies that maximize long‑term brand growth.
- Manage day‑to‑day brand operations, ensuring excellence in execution across all initiatives.
Innovation & Pipeline Development
- Contribute to the end‑to‑end innovation pipeline, partnering with cross‑functional and global teams to bring new products to market.
- Support business case development and help secure incremental funding for priority launches.
Insight & Performance Management
- Analyze market, consumer, competitive, and customer data to identify trends, issues, and growth opportunities.
- Lead market research projects and translate insights into actionable recommendations.
- Evaluate promotional programs and brand performance to optimize ROI.
Go‑to‑Market Activation
- Support the execution of local marketing plans, including media, promotions, digital engagement, and in‑store activation.
- Collaborate with Sales, Trade Marketing, and e‑commerce partners to identify trade opportunities, optimize distribution, and refine pricing strategies.
- Work closely with agency partners to develop and adapt creative assets, packaging, and communications.
Cross‑Functional Leadership
- Take ownership of key projects and lead cross‑functional teams through project development, problem‑solving, and execution milestones.
- Partner with Supply, Finance, Insights, Regulatory, and global teams to ensure smooth execution and alignment.
Business & Budget Management
- Manage and reconcile the marketing budget, ensuring efficient investment and spend tracking.
- Support brand P&L delivery by driving gross profit initiatives and contributing to category strategy development.
Digital Excellence
- Apply a digital‑first mindset to campaigns, brand activations, and e‑commerce strategy.
- Identify best practices with U.S. and global counterparts and adapt them to the Canadian market.
The experience we're looking for
Required
- Degree in Marketing, Business, Commerce or a related field.
- 2–4 years experience in marketing, brand management, trade marketing, or a related CPG/retail role.
- Strong analytical skills with the ability to interpret data and translate insights into strategy and action.
- Demonstrated project management skills and comfort leading cross‑functional teams.
- Passion for brand building, consumer behavior, and creative problem‑solving.
- Strong communication and collaboration skills.
- Proficiency in Microsoft Excel, PowerPoint, and data reporting tools (Nielsen, Numerator ).
Preferred
- Experience in consumer-packaged goods (CPG) or retail marketing.
- Exposure to digital marketing, shopper marketing, or e‑commerce.
- Experience working with Nielsen, Numerator, or similar data sources.
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
About Vestacy
Vestacy is a carve-out from Reckitt, now under the ownership of Advent International. Our purpose is simple: to help turn houses into homes. Through our trusted air care, laundry, surface and pest brands (such as Air Wick, Calgon, Cillit Bang and Mortein) we bring comfort, freshness and protection to millions of households every day.
With 3,000 colleagues across 20+ countries, we believe culture is transformational. Every person is a Founder: empowered to act boldly, make decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion and pride.
We’re building something extraordinary and we want you to be part of it. If you’re ready to create impact, grow your career and help make homes feel truly lived in, join us. Your next chapter starts here.
Top Benefits
About the role
We are Vestacy
At Vestacy, we’re on a mission to help turn your house into a home. As part of our Essential Home division, we champion the everyday moments that make home feel special. Our portfolio includes some of Canada’s most beloved and trusted homecare brands— Air Wick, Resolve, Easy‑Off, and Woolite —brands that families rely on to bring freshness, cleanliness, comfort, and care into their living spaces.
We are a team driven by purpose and passion: to create products that elevate the home experience and make a meaningful difference in consumers’ lives. At Vestacy, you’ll join a collaborative, fast‑paced environment where curiosity is encouraged, ideas are valued, and you can shape the future of iconic brands that people truly love.
Become part of a company that’s redefining what home means—and help us inspire warmth, comfort, and connection in homes across Canada.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role
As an Assistant Brand Manager within Vestacy’s Essential Home division, you will have the unique opportunity to help shape and grow a dynamic portfolio of beloved Canadian homecare brands—including Air Wick, Resolve, Easy‑Off, and Woolite . This role is designed for a curious, analytical, and creative marketer who is excited to take ownership and make a real impact.
In this position, you will support the development and execution of brand and business strategies, analyze consumer and market insights, manage cross‑functional projects, and help deliver innovation and marketing campaigns that strengthen brand equity and drive growth. Because Essential Home is a rapidly expanding business within Vestacy, this role comes with a high level of autonomy and end‑to‑end ownership —you’ll have meaningful responsibility and decision‑making power early on.
You’ll collaborate closely with Sales, Trade, Insights, Supply, Finance, and agency partners, operating in a fast‑paced CPG environment where your contributions directly influence brand performance and business results. This is an exceptional opportunity to accelerate your marketing career, build broad general‑management skills, and help shape the future of brands that make Canadian homes feel more comfortable, cared for, and truly lived in.
Your responsibilities
In this role, you will support and lead:
Brand Strategy & Execution
- Support the development and delivery of brand vision, strategic priorities, and annual plans for the Essential Home portfolio.
- Assist in building locally relevant, insight‑driven marketing strategies that maximize long‑term brand growth.
- Manage day‑to‑day brand operations, ensuring excellence in execution across all initiatives.
Innovation & Pipeline Development
- Contribute to the end‑to‑end innovation pipeline, partnering with cross‑functional and global teams to bring new products to market.
- Support business case development and help secure incremental funding for priority launches.
Insight & Performance Management
- Analyze market, consumer, competitive, and customer data to identify trends, issues, and growth opportunities.
- Lead market research projects and translate insights into actionable recommendations.
- Evaluate promotional programs and brand performance to optimize ROI.
Go‑to‑Market Activation
- Support the execution of local marketing plans, including media, promotions, digital engagement, and in‑store activation.
- Collaborate with Sales, Trade Marketing, and e‑commerce partners to identify trade opportunities, optimize distribution, and refine pricing strategies.
- Work closely with agency partners to develop and adapt creative assets, packaging, and communications.
Cross‑Functional Leadership
- Take ownership of key projects and lead cross‑functional teams through project development, problem‑solving, and execution milestones.
- Partner with Supply, Finance, Insights, Regulatory, and global teams to ensure smooth execution and alignment.
Business & Budget Management
- Manage and reconcile the marketing budget, ensuring efficient investment and spend tracking.
- Support brand P&L delivery by driving gross profit initiatives and contributing to category strategy development.
Digital Excellence
- Apply a digital‑first mindset to campaigns, brand activations, and e‑commerce strategy.
- Identify best practices with U.S. and global counterparts and adapt them to the Canadian market.
The experience we're looking for
Required
- Degree in Marketing, Business, Commerce or a related field.
- 2–4 years experience in marketing, brand management, trade marketing, or a related CPG/retail role.
- Strong analytical skills with the ability to interpret data and translate insights into strategy and action.
- Demonstrated project management skills and comfort leading cross‑functional teams.
- Passion for brand building, consumer behavior, and creative problem‑solving.
- Strong communication and collaboration skills.
- Proficiency in Microsoft Excel, PowerPoint, and data reporting tools (Nielsen, Numerator ).
Preferred
- Experience in consumer-packaged goods (CPG) or retail marketing.
- Exposure to digital marketing, shopper marketing, or e‑commerce.
- Experience working with Nielsen, Numerator, or similar data sources.
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
About Vestacy
Vestacy is a carve-out from Reckitt, now under the ownership of Advent International. Our purpose is simple: to help turn houses into homes. Through our trusted air care, laundry, surface and pest brands (such as Air Wick, Calgon, Cillit Bang and Mortein) we bring comfort, freshness and protection to millions of households every day.
With 3,000 colleagues across 20+ countries, we believe culture is transformational. Every person is a Founder: empowered to act boldly, make decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion and pride.
We’re building something extraordinary and we want you to be part of it. If you’re ready to create impact, grow your career and help make homes feel truly lived in, join us. Your next chapter starts here.