Company Description At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels. Job Description We're looking for a strategic content thinker who understands that great content isn't built asset-by-asset, it's architected as journeys. The Content Marketing Specialist is responsible for planning, developing, and optimizing content that supports campaign priorities, audience needs, and business goals. This role translates overarching messaging and content strategy into campaign-level content plans and high-quality deliverables that support modern buyer journeys across channels and discovery experiences. You will work across Campaigns, Demand Generation, Product Marketing and Regional teams to ensure every piece of content serves a strategic purpose within a larger narrative arc, whether it's educating, converting or retaining. Your thinking will influence everything from editorial strategy to shape how content performs in an AI-first discovery landscape. You’ll develop content that balances discoverability with authentic storytelling, ensuring content performs across search, AI-assisted discovery and human-led buyer journeys.

1. Content Planning & Execution Develop campaign-level content aligned to broader GTM and content strategy Translate complex product, industry and customer concepts into clear, actionable, full-funnel connected content journeys that support awareness, engagement, and conversion Apply SEO, AEO, GEO, zero-click content principles and AI-assisted discovery behaviors directly in content structure, messaging, metadata, and editorial planning
2. Content Development & Creation Write, edit, and optimize content (blog posts, guides, landing pages, email series, case studies, etc.) that executes narrative strategy and is built for discovery Own the editorial quality and narrative consistency across all content you develop, editing and refining for tone, clarity and impact Manage content production workflows from ideation through publishing, including CMS management, metadata optimization, and content updates Ensure content is structured, purposeful and aligned to campaign objectives and intended business outcomes
3. Cross-Functional Collaboration Partner with Campaigns, Demand Generation, Product Marketing, and Regional teams Align on campaign priorities, content needs, timelines, and deliverables Incorporate stakeholder feedback while maintaining messaging clarity, narrative structure and editorial quality Collaborate with designers, SMEs, and external partners to produce polished, publication-ready content
4. Workflow & Prioritization Support Support and help operationalize intake, prioritization, and planning workflows within systems such as Asana and Bynder Execute against established briefs, timelines, and priorities while proactively identifying risks, gaps, or unclear direction Contribute to scalable content operations, governance, and content reuse initiatives
5. Content Optimization & Impact Monitor content performance to understand what content is driving discovery, engagement and conversion, using data to inform strategy iteratively Identify opportunities for optimization, repurposing and operational efficiency Contribute ideas that strengthen content quality, discoverability and business impact over time Qualifications 2-3+ years of experience in content marketing, content strategy, or demand generation content roles, preferably within B2B SaaS or enterprise technology Exceptional writing, editing and editorial judgment with the ability to develop polished, publication-ready content independently Strong understanding of modern search and discovery behaviors, including SEO, AEO, GEO and zero-click content strategies Ability to translate complex technical or product concepts into clear, engaging and strategically aligned messaging Familiarity with content management, metadata optimization and editorial operations best practices Experience with project management and collaboration tools such as Asana, Bynder or similar platforms Highly organized, proactive and comfortable operating autonomously while managing multiple priorities Strong collaborator with the ability to build trust across Campaigns, Product Marketing, Demand Generation and Regional teams Additional Information This posting is for an existing vacancy. We use AI‑enabled tools to assist with screening and assessing applications. All hiring decisions are reviewed and made by humans. Rewards & Benefits Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program. Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme. Caring for Wellbeing: Access our complimentary employee assistance program for mental health support. Smart Work at Quadient At Quadient, our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together. Be yourself at Quadient Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice. We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [email protected] Quadient is an Equal Employment Opportunity Employer. *: We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law. People. Connected.

Compensation: CAD 58200 - CAD 70000 - yearly