Top Benefits
About the role
Job Description
What is the opportunity?
The RBC Direct Investing Digital Marketing team is seeking a strategic and visionary Manager to help drive the digital product discovery experience. As Manager, you will have significant accountability for contributing towards the online Client Experience, driving a differentiated digital storefront that will drive online conversion and growth for the business. This role requires a proven track record of online brand expression, ownership and using insights to develop highly innovative and impactful digital marketing strategies.
The Manager is one who thrives in a fast pace, innovative and rapidly growing business. They will champion online brand storytelling, support the product marketing strategy across highly integrated campaigns and bring big ideas to life through collaboration, data insights and creativity, driving business priorities and exceeding targets.
What will you do?
- Design, mobilize, lead and implement digital marketing strategy for individual strategic projects.
- Help own the translation of brand strategy into impactful and actionable product digital marketing strategies across owned channels.
- Be a subject matter expert on digital marketing best practices and digital client experience trends, which you will leverage to inform digital brand evolution, the online product marketing strategy and insight driven approaches, sparking the development of innovative opportunities and testing.
- Navigate complexity through working collaboratively with key stakeholders across the organization including internal and external partners from ideation, strategy development and execution to deliver superior outcomes.
- Create high impact digital marketing assets by leveraging new technologies, data and processes to optimize the effort required to produce content while optimizing and personalizing the client experience with a channel appropriate focus.
- Achieve optimization across the entire online funnel, delivering on business goals and maximizing ROI.
- Support Search Engine Optimization strategy in collaboration with the SEO and product teams to drive revenue by increasing the number of qualified visitors to investments public sites, developing new tracking and reporting capabilities for the sites.
- Contribute towards a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity.
What do you need to succeed?
Must-have:
- 3-5 years of Digital Marketing experience within financial services, a startup or with a highly innovative brand.
- Demonstrated experience building and evolving a differentiated successful online brand in a highly competitive and fast-paced space.
- Experience contributing towards successful large scale digital marketing projects to support business targets. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”).
- Proven ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment.
- Proven ability to influence, work across and inspire greatness in a high complex organization, including at all levels of management.
- Strong leadership, exceptional storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration.
Nice-to-have:
- MBA and/or investment related credentials.
- Active self-directed investor.
Job Skills:
Digital Marketing Strategy, Web technologies including: HTML 5 & CSS, CMS, Personalization, MarTech, Web Analytics (GA4), Project Management
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
Job Skills
Digital Marketing Campaigns, Digital Marketing Management, Digital Marketing Plan, Digital Marketing Platforms, Email Marketing Strategy, Strategic Digital Marketing
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-26
Application Deadline:
2025-09-09
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Top Benefits
About the role
Job Description
What is the opportunity?
The RBC Direct Investing Digital Marketing team is seeking a strategic and visionary Manager to help drive the digital product discovery experience. As Manager, you will have significant accountability for contributing towards the online Client Experience, driving a differentiated digital storefront that will drive online conversion and growth for the business. This role requires a proven track record of online brand expression, ownership and using insights to develop highly innovative and impactful digital marketing strategies.
The Manager is one who thrives in a fast pace, innovative and rapidly growing business. They will champion online brand storytelling, support the product marketing strategy across highly integrated campaigns and bring big ideas to life through collaboration, data insights and creativity, driving business priorities and exceeding targets.
What will you do?
- Design, mobilize, lead and implement digital marketing strategy for individual strategic projects.
- Help own the translation of brand strategy into impactful and actionable product digital marketing strategies across owned channels.
- Be a subject matter expert on digital marketing best practices and digital client experience trends, which you will leverage to inform digital brand evolution, the online product marketing strategy and insight driven approaches, sparking the development of innovative opportunities and testing.
- Navigate complexity through working collaboratively with key stakeholders across the organization including internal and external partners from ideation, strategy development and execution to deliver superior outcomes.
- Create high impact digital marketing assets by leveraging new technologies, data and processes to optimize the effort required to produce content while optimizing and personalizing the client experience with a channel appropriate focus.
- Achieve optimization across the entire online funnel, delivering on business goals and maximizing ROI.
- Support Search Engine Optimization strategy in collaboration with the SEO and product teams to drive revenue by increasing the number of qualified visitors to investments public sites, developing new tracking and reporting capabilities for the sites.
- Contribute towards a high performing team fostering a culture with a growth mindset, passion for creativity / continuous / bold thinking, experimentation, solution orientation and intrinsic curiosity.
What do you need to succeed?
Must-have:
- 3-5 years of Digital Marketing experience within financial services, a startup or with a highly innovative brand.
- Demonstrated experience building and evolving a differentiated successful online brand in a highly competitive and fast-paced space.
- Experience contributing towards successful large scale digital marketing projects to support business targets. Demonstrated track record of client focus and strategic thinking (“why” in addition to ”what”).
- Proven ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being a change-agent who can adapt and thrive with a rapidly evolving category, as well as an ambiguous, agile and changing environment.
- Proven ability to influence, work across and inspire greatness in a high complex organization, including at all levels of management.
- Strong leadership, exceptional storytelling, excellent communication and interpersonal skills with a passion for innovation and challenging status quo with an emphasis on stakeholder management and obtaining buy in from various teams and seniority levels through influence, partnering and collaboration.
Nice-to-have:
- MBA and/or investment related credentials.
- Active self-directed investor.
Job Skills:
Digital Marketing Strategy, Web technologies including: HTML 5 & CSS, CMS, Personalization, MarTech, Web Analytics (GA4), Project Management
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
Job Skills
Digital Marketing Campaigns, Digital Marketing Management, Digital Marketing Plan, Digital Marketing Platforms, Email Marketing Strategy, Strategic Digital Marketing
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-26
Application Deadline:
2025-09-09
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.