WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

At GreenShield, we’re building a healthcare experience that’s proactive, personalized, and member-first. The Manager, Member Personalization & Engagement will play a key role in enabling this vision, by designing and delivering data-driven strategies that connect members to the right offerings, at the right time, in the right way.

In this role, you’ll use data, insights, and behavioural signals to uncover growth and engagement opportunities, then translate those insights into high-impact journeys. You’ll work with rich member data - across demographics, behaviour, and health needs - to identify key moments, build intelligent journeys, and scale targeted engagement strategies that drive both health outcomes and business results.

You’ll collaborate closely with product, data, marketing, and clinical teams to operationalize personalization, support omnichannel engagement, and activate member connection strategies at scale.

• Develop rich, research-informed member personas and segmented journey maps to guide how we understand and engage our members.

• Design and iterate behavioural models informed by key demographic, contextual, and behavioural triggers to enable intelligent, personalized engagement at scale.

• Collaborate with product and marketing to integrate personalization into platform experiences, communications, and service design.

• Define and track engagement KPIs (e.g., open/click rates, activation, retention) to evaluate journey effectiveness and inform continuous improvement.

• Design and oversee testing strategies (A/B, user feedback) to iterate and optimize journey and engagement effectiveness.

• Build scalable tools (e.g., journey playbooks, persona libraries, engagement templates) to support future personalization and growth initiatives.

• Stay informed on best practices and emerging trends in personalization, behavioural design, and health engagement.

WHO WE'RE LOOKING FOR

• Deep understanding of personalization strategies across digital channels (e.g., email, app, web, SMS).
• Strong knowledge of behavioral science principles, segmentation, and lifecycle marketing.
• Knowledge of A/B testing, experiment design, and campaign performance metrics (e.g., open rates, CTR, conversion)
• Strong background in developing user personas, experience mapping, and/or behavioural segmentation
• Demonstrated experience applying service design, human-centered design, or design thinking methodologies.
• Translate insights, data signals, and personas into personalized, high-impact member journeys.
• Build and optimize omnichannel engagement strategies based on segmentation and behavior triggers.
• Design test-and-learn campaigns with clear hypotheses and measurable outcomes.
• Collaborate closely with data, marketing, clinical, and product teams to bring strategies to life.
• Use data visualization tools (e.g., Tableau, Looker) to extract and present engagement insights.
• Develop member personas and journey maps to guide communications and engagement priorities.
• Experience using tools such as Miro, Figma, or Adobe for mapping and visualization

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).