Roles & Responsibilities

Defines the marketing strategy

• Accountable for the growth and profitability targets for the brand
• Defines the marketing strategy as well as the 3-year strategic plan, including innovation
• Accountable for the execution of of marketing strategy
• Identify market opportunities and customer targets through competitive analysis by leveraging IQVIA panel data, positioning, and marketing strategy assessments
• Leads ad-hoc studies and analysis when required
• Analyses sell-in and sell-out available via data sharing from retailers
• Monitors, reviews, and reports on competitive activities

Executes marketing plan with operational excellence

• Lead and oversee the execution of the marketing plan to support the overall product strategy and corporate objectives
• Works with international teams to ensure global strategic goals and objectives are incorporated into all marketing and communication activities, to meet the specific needs of various customer segments.
• Oversee the development and execution of the health care professionals (HCP, CDHF, Dieticians,…) and consumer tactical plans.
• Collaborate with the broker to approve customer account plans, to ensure that they reflect the opportunities in the territory and meet the strategic direction in the Marketing Plan.
• Leads and defines performance metrics of external agencies
• Own the brand dashboard analysis and communicate brand performance results against plan (KPI) to key stakeholders. Provides recommendations for contingency plans, where appropriate
• Provides reporting to headquarters on marketing plan execution

Management Responsibilities

• Direct supervision of one Product Manager
• Supervise and develop collaborators to maximize brand initiatives efforts and promote the brand’s unique selling proposition.
• Evaluate collective and individual performances of team members.

Budget Management

• Defines the marketing budget with the General Manager
• Accountable for meeting budget and all expenses related to the commercialization of the products
• Ensure budgets and schedules meet corporate requirements

Profile

• Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environment
• Understanding of Canadian regulatory/compliance environment and pharmacy landscape
• Strong project management skills
• Skilled in communication strategies and execution tactics
• Strong analytical and planning skills
• Must possess strong organizational and critical thinking skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Detail-oriented and highly organized
• Ability to work collaboratively
• Results oriented with proven track record of success
• Entrepreneurial spirit
• Strong interpersonal, oral and written skills and the ability to interact professionally in representing Biocodex Canada
• Proficiency in Nielsen / IQVIA panels
• Proficiency in Microsoft Office suite and digital platforms (Meta, GA4)
• Bachelor’s degree and/or MBA required
• Full fluency in French and English (written and spoken)

BIOCODEX Canada

Take up the challenge and send your application!