Job Title: Associate Influencer Campaign Manager

Location: Toronto, ON (Hybrid)

Reports to: Influencer Marketing Director

About the Role:

We’re seeking an experienced Associate Influencer Campaign Manager to manage and execute high-impact influencer marketing campaigns across the verticals of beauty, lifestyle, fashion, wellness, food & beverage, and more. In this role, you will oversee every stage of campaign execution, from talent identification to performance analysis, ensuring client KPIs are met and exceeded. This role requires a creative thinker with a passion for influencer marketing, a sharp understanding of social media trends, and excellent project management skills.

Key Responsibilities:

Influencer Campaign Strategy & Execution

• Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
• Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
• Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
• Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
• Track and manage campaign budgets, ensuring efficiency and ROI.
• Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
• Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.

Client & Talent Relationships

• Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
• Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
• Actively monitor social trends and emerging creators to build a robust influencer database.

Creative & Strategic Development

• Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
• Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.

Qualifications:

• 3+ years of experience in influencer marketing, ideally within an agency or brand environment.
• Proven success in managing end-to-end influencer campaigns with measurable results.
• Deep understanding of social media platforms, influencer trends, and creator culture.
• Experience working with creators in lifestyle categories (beauty, wellness, fashion, F&B, etc.).
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities with the ability to manage multiple campaigns simultaneously.
• Confident in leading client presentations and pitches.
• Familiarity with influencer marketing tools (e.g., CreatorIQ, GRIN, Meltwater, Sprout Social, etc.) is an asset.

Nice to Have:

• Experience developing influencer content for paid media/whitelisted ads.
• Experience managing creator licensing, usage rights, and contract compliance.
• Knowledge of UGC (User Generated Content) programs.
• Bilingual (French) an asset, but not required.

Sip Into Success: Our Blended Perks & Benefits

-Awesome Leadership: We're all about collaboration, creativity, and respect. Our values include playing nice, brewing big and being dependable. -Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months. -Flexible Workweek: Enjoy flex hours with hybrid options. -Profit Sharing: Eligible for Merit + Bonuses after 1 year. -Holiday Chill: We close down for a paid break during Christmas (subject to change). -Wellness Perks: Premium Calm app subscription and access to Perkopolis. -Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!

EQUAL OPPORTUNITY

1Milk2Sugars is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

As part of our recruitment process, AI tools may be used to summarize interview discussions.