What is the opportunity?

The purpose of this role is to:

• Lead the development and execution of innovative, differentiated strategies to enhance and safeguard RBC’s reputation in Europe.
• Deliver thoughtful and high-impact communications that align with and advance RBC’s wealth management business priorities in the region.
• Champion RBC’s high-performing culture by embedding its purpose and values in strategic decision-making, leadership, and team development.

What will you do?

Develop and implement strategic communications strategies for Wealth Management that align with business priorities, with a primary focus on public relations (PR), media engagement, and external brand reputation, while also supporting internal communications as needed.

Public Relations (primary focus):

• Lead the development and execution of impactful PR strategies and plans to enhance and protect RBC’s brand in Europe, with a specific focus on the British Isles for the Wealth Management business.
  • Build and maintain strong relationships with tier-one media to secure high-profile opportunities for corporate and industry/markets stories.
  • Identify, prepare, and media train RBC spokespeople to ensure effective representation in the media.
  • Ensure alignment with global RBC messaging and approaches.
• Act as a senior advisor on change and issues management, including the creation of external communications strategies, stakeholder messaging, and client-facing communications on reputational matters.
• Serve as a corporate spokesperson on reputational matters as required.
• Manage external vendors and partners to ensure high-quality delivery of PR initiatives.

Internal Communications (secondary focus):

• Provide support for internal communications activities, including leadership and employee events, to enhance culture, engagement, and alignment with business goals.
• Collaborate on the development of internal communications materials and leverage best practices to drive employee engagement and awareness of strategic priorities.
• Support on internal communication activities for change and issues management including developing internal stakeholder and leadership messaging, briefing materials and employee statements.

General:

• Lead direct reports through coaching, goal setting, and development, while modeling and reinforcing RBC’s vision, values, and leadership principles.
• Build relationships with senior executives and business leaders to ensure alignment of internal and external messaging.
• Collaborate with peers in the Brand, Marketing, Communications, and Citizenship (BMCC) group across regions to share best practices and contribute to overall organisational goals.
• Measure and report on the effectiveness of activities, identifying opportunities for improvement and implementing tactics in response.

What do you need to succeed?

Must-have

• Relevant corporate communications experience, PR firm or financial services/professional services firm preferred.
• Outstanding written and verbal communications skills.
• Ability to understand corporate strategy and specific business priorities, translating technical content into communications that facilitate understanding with media.
• Ability to present ideas to senior executives and generate buy-in for communications strategies.
• Strong stakeholdering abilities and good relationships with key media.
• Strong knowledge of communication and social media principles and best practices.
• Strong interpersonal skills, team player and relationship builder.
• Deadline-driven and results-oriented, strong project management knowledge and time management capabilities.

Nice-to-have

• People management skills would be an advantage but not essential.
• Experience of managing PR agencies would be an advantage.
• Skills and abilities in analysing media data, analytics and AI would be an advantage.

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services.