Who you are

• 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment)
• Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups
• Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes
• Experience either working at a Marketing Automation agency, or managing an agency from the client perspective
• An analytic mindset and skills to measure performance with a data-driven approach to decision making
• A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns
• Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness
• Demonstrated interpersonal skills, ability to build strong relationships and partner across teams

What the job involves

• We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform
• In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve
• As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience
• This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze
• You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist
• This position reports into the Director of Customer Lifecycle Marketing
• Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations)
• Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP
• Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns
• Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis
• Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways
• Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas
• Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’

The application process

• We’re looking for someone to join us immediately

Benefits

• Comprehensive healthcare benefits, long-term disability, life insurance and other wellness resources
• Family building benefits including fertility treatments (with some medical plans) and cash benefits to support adoption and surrogacy
• Values-driven PTO that is based on openness, ownership and optimism – take the time you need when you need it
• Retirement benefits such as a 401k or RRSP with employer contribution (varies by country).
• Employee Stock Purchase Plan for eligible employees
• Employee enrichment program with classes and programs for personal and professional development
• Procore Perks - a reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness