Associate Director, Digital Marketing Delivery
Top Benefits
About the role
Job Description
What is the opportunity?
Join our dynamic development team as Associate Director, Digital Marketing Delivery, where you'll bridge the gap between marketing strategy and technical execution. In this pivotal leadership role, you'll collaborate with marketing leads, developers, and UX/UI designers to implement and optimize digital marketing initiatives across various platforms. Reporting to the Associate Director of Web Development, you'll ensure marketing strategies align with technical capabilities while driving engagement and operational efficiency. This position offers the unique opportunity to shape how marketing technology integrates with our broader digital ecosystem while leading cross-functional initiatives.
What will you do?
- Lead coordination with development teams to integrate digital marketing tools, analytics platforms, and customer data management systems
- Drive the development and deployment of web pages, landing pages, and digital marketing assets ensuring optimal user experience
- Direct quality assurance testing on page builds to ensure deliverables meet specifications, brand standards, and functional requirements
- Oversee operational aspects of marketing campaigns from concept through execution, tracking performance and implementing optimizations
- Serve as Scrum Master for marketing-related development projects, maintaining project backlogs and facilitating agile practices and removing roadblocks
- Act as liaison between technical and marketing teams, translating business requirements into technical specifications
What do you need to succeed?
Must-have
- Bachelor's degree in Marketing, Communications, Business, or related field with 5+ years of experience in product management, digital marketing operations,or related leadership role
- Understanding of front-end web technologies (HTML, CSS, JavaScript) and digital marketing tools
- Experience with quality assurance testing processes and attention to detail for deliverable validation
- Strong project management and leadership skills with ability to manage multiple teams and initiatives simultaneously
- Excellent communication skills to work effectively with technical and non-technical teams at all levels
Nice-to-have
- Experience with marketing automation platforms (Marketo, HubSpot)
- Familiarity with heat mapping tools (Crazy Egg, Hotjar) and testing methodologies
- Experience with content management systems (Teamsite, WordPress, Sitecore)
- Knowledge of SEO best practices and web accessibility principles
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Opportunity to lead in a dynamic, collaborative, and high-performing development team
- Leaders who support your development through coaching and managing opportunities
- Comprehensive Total Rewards Program including bonuses and flexible benefits
- Access to world-class training programs in digital marketing and technology leadership
- Flexible work/life balance options
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Associate Director, Digital Marketing Delivery
Top Benefits
About the role
Job Description
What is the opportunity?
Join our dynamic development team as Associate Director, Digital Marketing Delivery, where you'll bridge the gap between marketing strategy and technical execution. In this pivotal leadership role, you'll collaborate with marketing leads, developers, and UX/UI designers to implement and optimize digital marketing initiatives across various platforms. Reporting to the Associate Director of Web Development, you'll ensure marketing strategies align with technical capabilities while driving engagement and operational efficiency. This position offers the unique opportunity to shape how marketing technology integrates with our broader digital ecosystem while leading cross-functional initiatives.
What will you do?
- Lead coordination with development teams to integrate digital marketing tools, analytics platforms, and customer data management systems
- Drive the development and deployment of web pages, landing pages, and digital marketing assets ensuring optimal user experience
- Direct quality assurance testing on page builds to ensure deliverables meet specifications, brand standards, and functional requirements
- Oversee operational aspects of marketing campaigns from concept through execution, tracking performance and implementing optimizations
- Serve as Scrum Master for marketing-related development projects, maintaining project backlogs and facilitating agile practices and removing roadblocks
- Act as liaison between technical and marketing teams, translating business requirements into technical specifications
What do you need to succeed?
Must-have
- Bachelor's degree in Marketing, Communications, Business, or related field with 5+ years of experience in product management, digital marketing operations,or related leadership role
- Understanding of front-end web technologies (HTML, CSS, JavaScript) and digital marketing tools
- Experience with quality assurance testing processes and attention to detail for deliverable validation
- Strong project management and leadership skills with ability to manage multiple teams and initiatives simultaneously
- Excellent communication skills to work effectively with technical and non-technical teams at all levels
Nice-to-have
- Experience with marketing automation platforms (Marketo, HubSpot)
- Familiarity with heat mapping tools (Crazy Egg, Hotjar) and testing methodologies
- Experience with content management systems (Teamsite, WordPress, Sitecore)
- Knowledge of SEO best practices and web accessibility principles
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Opportunity to lead in a dynamic, collaborative, and high-performing development team
- Leaders who support your development through coaching and managing opportunities
- Comprehensive Total Rewards Program including bonuses and flexible benefits
- Access to world-class training programs in digital marketing and technology leadership
- Flexible work/life balance options
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.