About the role
Role Overview
We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high-impact content—spanning social media, SEO-driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.
You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands-on leadership role for someone who can think strategically and execute quickly.
Key Responsibilities
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Social Content & Distribution Own and execute the social media strategy across key platforms (e.g., LinkedIn, X, Instagram, TikTok) Plan and publish high-performing content (short-form, threads, carousels, video) Optimize for reach, engagement, and brand positioning Identify trends and opportunities to increase visibility and virality Collaborate with design and product teams to create compelling assets
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SEO / GEO Blog Strategy Lead the editorial calendar for SEO and Generative Engine Optimization (GEO) Produce and manage high-quality blog content targeting strategic keywords Optimize content for search engines and AI-driven discovery platforms Analyze performance (traffic, rankings, conversions) and iterate accordingly Manage freelancers or internal writers as needed
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Email Marketing Own lifecycle and campaign-based email marketing Create newsletters, product updates, and conversion-focused sequences Segment audiences and personalize messaging Optimize for open rates, CTR, and conversions through testing
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Webinars, Podcasts & Events Plan and execute webinars, podcast episodes, and virtual/in-person events Manage content production from ideation to distribution Coordinate guests, speakers, and promotional campaigns Repurpose long-form content into multiple formats (clips, posts, articles)
What You’ll Own
Content strategy and roadmap Editorial calendar across all channels Content performance metrics and reporting Brand voice and storytelling consistency
Requirements
6+ years in content marketing, growth, or related roles Proven track record of growing an audience or driving acquisition through content Strong writing and storytelling skills Deep understanding of SEO (and emerging GEO practices) Experience with social media growth and distribution tactics Familiarity with email marketing tools and analytics platforms Comfortable being both strategic and hands-on
Nice to Have
Experience in startups or fast-paced environments On-camera or podcast hosting experience Basic design or video editing skills Experience managing freelancers or small teams
Not the right fit? Search for Content Marketing Lead jobs in Montreal, Quebec, Canada
About Heylist
heylist offers a convenient two sided marketplace that connects brands and agencies to a community of authentic nano-influencers (10,000 and less followers). Campaigns are delivered quickly, seamlessly, and in a fully granular way.
Our product mission is to outpace our competitors by building communities of vetted influencers that can participate in campaigns efficiently. We want to grow a highly-searchable database of diverse certified talent where campaign results are predictable, benchmarked, and guaranteed.
Similar Jobs
About the role
Role Overview
We’re looking for a Content Marketing Lead to own and scale our content engine across multiple channels. This role is responsible for driving brand awareness, audience growth, and demand generation through high-impact content—spanning social media, SEO-driven blog content, email marketing, and multimedia initiatives like webinars, podcasts, and events.
You’ll define the content strategy, execute across channels, and continuously optimize performance based on data. This is a hands-on leadership role for someone who can think strategically and execute quickly.
Key Responsibilities
-
Social Content & Distribution Own and execute the social media strategy across key platforms (e.g., LinkedIn, X, Instagram, TikTok) Plan and publish high-performing content (short-form, threads, carousels, video) Optimize for reach, engagement, and brand positioning Identify trends and opportunities to increase visibility and virality Collaborate with design and product teams to create compelling assets
-
SEO / GEO Blog Strategy Lead the editorial calendar for SEO and Generative Engine Optimization (GEO) Produce and manage high-quality blog content targeting strategic keywords Optimize content for search engines and AI-driven discovery platforms Analyze performance (traffic, rankings, conversions) and iterate accordingly Manage freelancers or internal writers as needed
-
Email Marketing Own lifecycle and campaign-based email marketing Create newsletters, product updates, and conversion-focused sequences Segment audiences and personalize messaging Optimize for open rates, CTR, and conversions through testing
-
Webinars, Podcasts & Events Plan and execute webinars, podcast episodes, and virtual/in-person events Manage content production from ideation to distribution Coordinate guests, speakers, and promotional campaigns Repurpose long-form content into multiple formats (clips, posts, articles)
What You’ll Own
Content strategy and roadmap Editorial calendar across all channels Content performance metrics and reporting Brand voice and storytelling consistency
Requirements
6+ years in content marketing, growth, or related roles Proven track record of growing an audience or driving acquisition through content Strong writing and storytelling skills Deep understanding of SEO (and emerging GEO practices) Experience with social media growth and distribution tactics Familiarity with email marketing tools and analytics platforms Comfortable being both strategic and hands-on
Nice to Have
Experience in startups or fast-paced environments On-camera or podcast hosting experience Basic design or video editing skills Experience managing freelancers or small teams
Not the right fit? Search for Content Marketing Lead jobs in Montreal, Quebec, Canada
About Heylist
heylist offers a convenient two sided marketplace that connects brands and agencies to a community of authentic nano-influencers (10,000 and less followers). Campaigns are delivered quickly, seamlessly, and in a fully granular way.
Our product mission is to outpace our competitors by building communities of vetted influencers that can participate in campaigns efficiently. We want to grow a highly-searchable database of diverse certified talent where campaign results are predictable, benchmarked, and guaranteed.