Enablement Program Manager, Product & Platform Enablement
About the role
About Boomi And What Makes Us Special Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Boomi has evolved from selling individual products to selling a unified enterprise platform across integration, API management, data, automation, and AI. This shift requires enablement that supports product launches and architects how the field thinks, sells, and scales a complex platform.
The Enablement Program Manager, Product & Platform Enablement is responsible for ensuring Sales, Presales, Customer Success, and Partners are fully prepared to position, sell, and expand the Boomi platform. This role partners closely with Product Management, Product Marketing, Sales, and Customer Success to translate Boomi’s product roadmap into revenue-generating go-to-market (GTM) readiness.
This is a strategic architect role that sits at the center of Boomi's GTM engine, connecting initiatives between Product roadmaps, GTM strategy, field readiness gaps, and revenue outcomes. This role will build the frameworks that make complex platform selling repeatable and scalable.
What You'll Do :
Strategic Roadmap Translation
- Partner with Product Management and Product Marketing to anticipate GTM needs 3-6 months ahead of launches
- Translate product roadmap into role-specific enablement frameworks (AEs, SEs, CSMs, Partners) that scale across the business
- Identify patterns and relationships between disparate product capabilities, customer use cases, competitive positioning, and field selling motions
- Identify and proactively close gaps in field readiness before they impact pipeline or win rates
Platform Selling Enablement & Field Readiness Programs
- Build multi-role enablement frameworks that enable the field to position Boomi as a unified platform, not a collection of products
- Design and maintain launch playbooks that include messaging, demos, objection handling, competitive positioning, discovery frameworks, and sales motions
- Ensure sellers can lead platform-level discovery conversations and articulate how Boomi products solve customer business problems holistically
- Embed platform-selling into onboarding, certifications, Track Days, and ongoing learning paths
Product & GTM Partnership
- Influence launch prioritization and GTM strategy based on field readiness, market dynamics, and revenue impact
- Act as the voice of the field/customer in roadmap and launch planning—bringing real-world selling challenges, competitive intel, and customer feedback back to Product and Marketing
- Identify and mitigate GTM risk tied to product complexity, competitive dynamics, and readiness gaps
Launch & Adoption Excellence
- Own the end-to-end enablement strategy for all product and platform launches
- Drive adoption and usage of new products through structured enablement and reinforcement
- Enable front-line managers to coach and reinforce platform-selling behaviors in live deals
Measurement & Business Impact
- Define and track leading and lagging indicators tied to product enablement (pipeline creation, deal velocity, win rates, cross-sell/upsell penetration, product attach rates)
- Connect enablement efforts to measurable revenue impact
- Use data to prioritize enablement investments and continuously improve outcome
What Success Looks Like
Within 6 to 12 months:
- Revenue teams (account executives/managers, presales, customer success, etc.) confidently lead platform-level discovery and value customer conversations
- Increased cross-sell and multi-product deal penetration
- Faster ramp to productivity on new products
- Stronger alignment between Product, Marketing, and Revenue teams
- Product launches that generate measurable pipeline and revenue
- Field managers can coach platform-selling in real deals without needing to escalate to enablement
The Experience You Bring
- 6+ years of experience in sales enablement, product enablement, or GTM roles within enterprise SaaS
- Experience enabling complex, technical products or platforms
- Ability to understand and communicate technologies such as integration, APIs, data platforms, automation, and AI
- Proven ability to influence cross-functional stakeholders across Product, Product Marketing, Sales, and Customer Success
- Strong program management, strategic thinking, and execution skills
- Data-driven decision-maker with the ability to connect enablement to business outcomes
Bonus Points For :
- Experience in integration, API management, automation, or AI enablement
- Background in Sales Engineering, Solution Consulting, or Product Marketing
- You've launched products or platforms in competitive, fast-moving markets
What This Role Is
- A strategic architect who designs scalable enablement frameworks that make complex platform selling repeatable
- A pattern identifier who sees how product roadmaps, GTM strategy, competitive positioning, and field readiness intersect—and builds programs that address all of it
- A proactive problem-solver who anticipates gaps and builds solutions before being asked
- A revenue-critical partner to Product, Marketing, and Sales leadership
What This Role Is Not
- A content coordinator or training logistics manager
- A checklist-based launch support role
- A product expert who trains on features without connecting to business outcomes
This is a revenue-critical, strategic enablement role responsible for making the Boomi platform sellable at scale.
Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit! Compensation And Benefits Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from 114k CAD - 142k CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.
Enablement Program Manager, Product & Platform Enablement
About the role
About Boomi And What Makes Us Special Are you ready to work at a fast-growing company where you can make a difference? Boomi aims to make the world a better place by connecting everyone to everything, anywhere. Our award-winning, intelligent integration and automation platform helps organizations power the future of business. At Boomi, you’ll work with world-class people and industry-leading technology. We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big. If this sounds like a good fit for you, check out boomi.com or visit our Boomi Careers page to learn more.
Boomi has evolved from selling individual products to selling a unified enterprise platform across integration, API management, data, automation, and AI. This shift requires enablement that supports product launches and architects how the field thinks, sells, and scales a complex platform.
The Enablement Program Manager, Product & Platform Enablement is responsible for ensuring Sales, Presales, Customer Success, and Partners are fully prepared to position, sell, and expand the Boomi platform. This role partners closely with Product Management, Product Marketing, Sales, and Customer Success to translate Boomi’s product roadmap into revenue-generating go-to-market (GTM) readiness.
This is a strategic architect role that sits at the center of Boomi's GTM engine, connecting initiatives between Product roadmaps, GTM strategy, field readiness gaps, and revenue outcomes. This role will build the frameworks that make complex platform selling repeatable and scalable.
What You'll Do :
Strategic Roadmap Translation
- Partner with Product Management and Product Marketing to anticipate GTM needs 3-6 months ahead of launches
- Translate product roadmap into role-specific enablement frameworks (AEs, SEs, CSMs, Partners) that scale across the business
- Identify patterns and relationships between disparate product capabilities, customer use cases, competitive positioning, and field selling motions
- Identify and proactively close gaps in field readiness before they impact pipeline or win rates
Platform Selling Enablement & Field Readiness Programs
- Build multi-role enablement frameworks that enable the field to position Boomi as a unified platform, not a collection of products
- Design and maintain launch playbooks that include messaging, demos, objection handling, competitive positioning, discovery frameworks, and sales motions
- Ensure sellers can lead platform-level discovery conversations and articulate how Boomi products solve customer business problems holistically
- Embed platform-selling into onboarding, certifications, Track Days, and ongoing learning paths
Product & GTM Partnership
- Influence launch prioritization and GTM strategy based on field readiness, market dynamics, and revenue impact
- Act as the voice of the field/customer in roadmap and launch planning—bringing real-world selling challenges, competitive intel, and customer feedback back to Product and Marketing
- Identify and mitigate GTM risk tied to product complexity, competitive dynamics, and readiness gaps
Launch & Adoption Excellence
- Own the end-to-end enablement strategy for all product and platform launches
- Drive adoption and usage of new products through structured enablement and reinforcement
- Enable front-line managers to coach and reinforce platform-selling behaviors in live deals
Measurement & Business Impact
- Define and track leading and lagging indicators tied to product enablement (pipeline creation, deal velocity, win rates, cross-sell/upsell penetration, product attach rates)
- Connect enablement efforts to measurable revenue impact
- Use data to prioritize enablement investments and continuously improve outcome
What Success Looks Like
Within 6 to 12 months:
- Revenue teams (account executives/managers, presales, customer success, etc.) confidently lead platform-level discovery and value customer conversations
- Increased cross-sell and multi-product deal penetration
- Faster ramp to productivity on new products
- Stronger alignment between Product, Marketing, and Revenue teams
- Product launches that generate measurable pipeline and revenue
- Field managers can coach platform-selling in real deals without needing to escalate to enablement
The Experience You Bring
- 6+ years of experience in sales enablement, product enablement, or GTM roles within enterprise SaaS
- Experience enabling complex, technical products or platforms
- Ability to understand and communicate technologies such as integration, APIs, data platforms, automation, and AI
- Proven ability to influence cross-functional stakeholders across Product, Product Marketing, Sales, and Customer Success
- Strong program management, strategic thinking, and execution skills
- Data-driven decision-maker with the ability to connect enablement to business outcomes
Bonus Points For :
- Experience in integration, API management, automation, or AI enablement
- Background in Sales Engineering, Solution Consulting, or Product Marketing
- You've launched products or platforms in competitive, fast-moving markets
What This Role Is
- A strategic architect who designs scalable enablement frameworks that make complex platform selling repeatable
- A pattern identifier who sees how product roadmaps, GTM strategy, competitive positioning, and field readiness intersect—and builds programs that address all of it
- A proactive problem-solver who anticipates gaps and builds solutions before being asked
- A revenue-critical partner to Product, Marketing, and Sales leadership
What This Role Is Not
- A content coordinator or training logistics manager
- A checklist-based launch support role
- A product expert who trains on features without connecting to business outcomes
This is a revenue-critical, strategic enablement role responsible for making the Boomi platform sellable at scale.
Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit! Compensation And Benefits Boomi is committed to fair and equitable compensation practices. Base compensation for this position ranges from 114k CAD - 142k CAD annually + applicable bonus. Final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location.
Be Bold. Be You. Be Boomi. We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self. Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities.
All employment decisions are based on business needs, job requirements, and individual qualifications.
Boomi strives to create an inclusive and accessible environment for candidates and employees. If you need accommodation during the application or interview process, please submit a request to talent@boomi.com. This inbox is strictly for accommodations, please do not send resumes or general inquiries.