Demand Generation Specialist
About the role
Position: Demand Generation Specialist
Location: North York
Salary: $75,000 - $90,000
Job Type: Permanent
Posting Type: Open Vacancy
We are looking to hire a Demand Generation Specialist for a great client in the Energy and Utilities Management Software as a Service Industry. As a Demand Generation Specialist, you will be a key contributor in developing and executing strategies to generate leads and drive interest in the company's offerings.
Your role will involve strategizing, executing, and measuring marketing campaigns to boost engagement and nurture leads into sales. You'll work closely with cross-functional teams to build brand loyalty and ensure the success of demand-generation efforts.
Key Responsibilities:
-
Develop and implement demand-generation strategies to raise awareness and interest in the company's products and services.
-
Plan, develop, and execute multi-channel marketing campaigns (email, social media, digital ads, events, etc.) to generate quality leads for the sales team.
-
Monitor, analyze, and report on the performance of campaigns to measure success, optimize tactics, and improve results.
-
Design and implement lead nurturing programs, segmenting audiences and delivering targeted content to improve conversion rates and move prospects through the funnel.
-
Work closely with sales, marketing, customer success, and Energy Market teams to ensure alignment and develop campaigns that resonate with target audiences.
-
Conduct research to identify and understand target audiences, market trends, and best approaches to attract potential leads.
-
Manage project timelines and coordinate deliverables to meet campaign objectives efficiently.
Qualifications:
-
Bachelor's degree in Business, Marketing, or a related field.
-
5+ years of experience in demand generation, marketing, lead nurturing, or inside sales.
-
Proficiency with CRM and marketing automation tools.
-
Strong analytical skills with the ability to interpret data and report on KPIs.
-
Experience in designing and optimizing email nurture campaigns and digital marketing tactics.
-
Experience in ABM
-
Excellent communication and collaboration skills, with the ability to work across teams to achieve goals.
-
Creative, strategic thinker who's passionate about driving results and optimizing lead-generation efforts.
-
Energy Industry and/or Software as a Service (Saas) knowledge are strong assets.
To apply, please send your resume to Vanessa Tran at vanessa.tran@quantum.ca. REFER A PERM HIRE AND EARN A CASH BONUS! For details, click here.
All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.
About Quantum Management Services Ltd.
Where instinct meets experience.
At Quantum, our mission is to help clients and candidates strive for better. Better opportunities, better market insights and a better fit for the long run. As experts in specialized recruitment, we work with leading companies across Canada and the U.S. placing over 1,700 professionals in permanent roles annually and employing 2,500 temporary employees and contractors every single week.
By forging deeply human connections and combining tenacity with collaboration, our people drive for success in each individual role.
From support to executive level, we’re at your side for every step.
Tap into our expansive reach and explore what’s possible.
CNESST Permit No.: AP-2000158 & AR-2000157
Demand Generation Specialist
About the role
Position: Demand Generation Specialist
Location: North York
Salary: $75,000 - $90,000
Job Type: Permanent
Posting Type: Open Vacancy
We are looking to hire a Demand Generation Specialist for a great client in the Energy and Utilities Management Software as a Service Industry. As a Demand Generation Specialist, you will be a key contributor in developing and executing strategies to generate leads and drive interest in the company's offerings.
Your role will involve strategizing, executing, and measuring marketing campaigns to boost engagement and nurture leads into sales. You'll work closely with cross-functional teams to build brand loyalty and ensure the success of demand-generation efforts.
Key Responsibilities:
-
Develop and implement demand-generation strategies to raise awareness and interest in the company's products and services.
-
Plan, develop, and execute multi-channel marketing campaigns (email, social media, digital ads, events, etc.) to generate quality leads for the sales team.
-
Monitor, analyze, and report on the performance of campaigns to measure success, optimize tactics, and improve results.
-
Design and implement lead nurturing programs, segmenting audiences and delivering targeted content to improve conversion rates and move prospects through the funnel.
-
Work closely with sales, marketing, customer success, and Energy Market teams to ensure alignment and develop campaigns that resonate with target audiences.
-
Conduct research to identify and understand target audiences, market trends, and best approaches to attract potential leads.
-
Manage project timelines and coordinate deliverables to meet campaign objectives efficiently.
Qualifications:
-
Bachelor's degree in Business, Marketing, or a related field.
-
5+ years of experience in demand generation, marketing, lead nurturing, or inside sales.
-
Proficiency with CRM and marketing automation tools.
-
Strong analytical skills with the ability to interpret data and report on KPIs.
-
Experience in designing and optimizing email nurture campaigns and digital marketing tactics.
-
Experience in ABM
-
Excellent communication and collaboration skills, with the ability to work across teams to achieve goals.
-
Creative, strategic thinker who's passionate about driving results and optimizing lead-generation efforts.
-
Energy Industry and/or Software as a Service (Saas) knowledge are strong assets.
To apply, please send your resume to Vanessa Tran at vanessa.tran@quantum.ca. REFER A PERM HIRE AND EARN A CASH BONUS! For details, click here.
All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.
About Quantum Management Services Ltd.
Where instinct meets experience.
At Quantum, our mission is to help clients and candidates strive for better. Better opportunities, better market insights and a better fit for the long run. As experts in specialized recruitment, we work with leading companies across Canada and the U.S. placing over 1,700 professionals in permanent roles annually and employing 2,500 temporary employees and contractors every single week.
By forging deeply human connections and combining tenacity with collaboration, our people drive for success in each individual role.
From support to executive level, we’re at your side for every step.
Tap into our expansive reach and explore what’s possible.
CNESST Permit No.: AP-2000158 & AR-2000157