Media Director
About the role
You are A Director, Media.
Location: Manitoba, Calgary, Halifax
You are a strategic and operationally strong Media Director who will join the team to lead the planning, coordination, and execution of integrated media programs supporting national class action noticing, community engagement initiatives, issues response, and government-related communications.
In this role, you provide leadership across the end-to-end coordination and delivery of media programs, ensuring strategy, execution, and vendor partnerships work together to achieve effective outreach and measurable program outcomes.
You serve as the single point of coordination for Castlemain media execution, overseeing implementation across multiple projects and ensuring campaigns are delivered efficiently, responsibly, and with clear accountability.
To succeed in this role, you bring a deep understanding of the audiences we must reach — including older populations, Indigenous communities, and individuals living in rural, remote, and underserved regions. Rather than prioritizing any single channel approach, you focus on selecting the most trusted and accessible media environments to overcome barriers to information access and ensure communications reach communities effectively.
You contribute audience insight, media expertise, and continuous improvement recommendations that strengthen program delivery over time.
What Are Your Responsibilities?
Strategic Media Leadership
-
Lead the development and implementation of integrated media strategies aligned with program objectives and communication mandates.
-
Provide leadership across the full lifecycle of media programs — from planning and channel selection through execution, optimization, and reporting.
-
Serve as the single operational point of contact for Castlemain media execution, ensuring consistency, coordination, and accountability across initiatives.
-
Translate communication goals into practical media approaches designed to reach diverse populations across urban, rural, and remote communities.
-
Identify barriers audiences may face in accessing information and recommend solutions through appropriate channel selection and outreach approaches.
-
Ensure strategies prioritize accessibility, trust, and community reach over platform preference.
-
Drive ongoing innovation by identifying new outreach opportunities, emerging media environments, and improved delivery models
Program Coordination & Delivery
- Lead the coordination of internal teams to ensure seamless execution across planning, buying, reporting, finance, and project delivery functions.
- Oversee all media execution activities, ensuring timelines, deliverables, and approvals remain on track.
- Provide clear direction to execution teams while maintaining overall accountability for program outcomes.
- Support delivery within government program environments, including awareness of procurement processes and billing cycles.
- Anticipate operational risks and proactively resolve issues to maintain campaign momentum and quality.
Indigenous Outreach & Community Media Innovation
-
Develop culturally respectful media strategies supporting Indigenous outreach and engagement initiatives.
-
Build and maintain strong working relationships with Indigenous and community-focused media organizations.
-
Re-establish and formalize partnerships with key vendors capable of reaching Indigenous and remote audiences, including strengthening relationships key media partners.
-
Identify and activate non-traditional media channels that extend beyond mainstream advertising environments.
-
Ensure outreach approaches reflect trauma-informed communication practices and community knowledge.
Campaign Execution, Reporting & Continuous Improvement
-
Lead regular performance reporting that clearly communicates campaign reach, delivery effectiveness, and audience penetration.
-
Translate results into actionable insights, recommendations, and opportunities for improvement and innovation.
-
Evaluate success based on real audience reach and accessibility outcomes, not solely platform metrics.
-
Develop structured learning agendas that strengthen future outreach to rural, remote, Indigenous, and non-traditional communities.
-
Identify opportunities to improve processes, partnerships, measurement approaches, and media effectiveness over time.
Vendor Relationship Management
-
Actively build and maintain relationships with media vendors capable of reaching rural, remote, Indigenous, and hard-to-reach audiences.
-
Proactively identify new community, regional, and alternative media partners.
-
Strengthen long-term relationships with specialized outlets to prevent missed opportunities and expand communication reach.
-
Ensure vendor coordination, contracts, and invoicing processes are managed accurately and aligned with program requirements.
-
Monitor media investment pacing and recommend adjustments to maximize effectiveness.
What Type of Qualities and Qualifications Should I Have?
-
Extensive experience overseeing integrated media planning and execution.
-
Strong understanding of how diverse populations access information, particularly older audiences and communities outside major urban centres.
-
Experience reaching Indigenous, rural, remote, and non-traditional audiences.
-
Background working within government, public information, or regulated communication environments preferred.
-
Familiarity with government billing cycles and administrative requirements is an asset.
-
Demonstrated ability to coordinate complex programs involving multiple partners and delivery streams.
-
Strong operational leadership combined with strategic thinking.
-
Cultural intelligence and commitment to inclusive, trauma-informed communications.
-
Proven ability to translate performance data into practical improvements and innovation.
Why This Role Is Unique
-
This is not a traditional Media Director role. It requires:
-
Leadership across end-to-end media program delivery
-
Ownership of execution as a central coordination lead
-
Deep audience understanding and community awareness
-
Strong relationships within Indigenous, rural, and non-traditional media ecosystems
-
Strategic flexibility across digital, traditional, and community channels
-
A focus on accessibility, inclusion, and measurable communication impact
Salary
The Canada base salary range for this position is**$85,000- $110,000.**Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.
AI Use
We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our careers page.
We are ChangeMakers
ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.
An equitable employer
ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.
If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.
At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.
Media Director
About the role
You are A Director, Media.
Location: Manitoba, Calgary, Halifax
You are a strategic and operationally strong Media Director who will join the team to lead the planning, coordination, and execution of integrated media programs supporting national class action noticing, community engagement initiatives, issues response, and government-related communications.
In this role, you provide leadership across the end-to-end coordination and delivery of media programs, ensuring strategy, execution, and vendor partnerships work together to achieve effective outreach and measurable program outcomes.
You serve as the single point of coordination for Castlemain media execution, overseeing implementation across multiple projects and ensuring campaigns are delivered efficiently, responsibly, and with clear accountability.
To succeed in this role, you bring a deep understanding of the audiences we must reach — including older populations, Indigenous communities, and individuals living in rural, remote, and underserved regions. Rather than prioritizing any single channel approach, you focus on selecting the most trusted and accessible media environments to overcome barriers to information access and ensure communications reach communities effectively.
You contribute audience insight, media expertise, and continuous improvement recommendations that strengthen program delivery over time.
What Are Your Responsibilities?
Strategic Media Leadership
-
Lead the development and implementation of integrated media strategies aligned with program objectives and communication mandates.
-
Provide leadership across the full lifecycle of media programs — from planning and channel selection through execution, optimization, and reporting.
-
Serve as the single operational point of contact for Castlemain media execution, ensuring consistency, coordination, and accountability across initiatives.
-
Translate communication goals into practical media approaches designed to reach diverse populations across urban, rural, and remote communities.
-
Identify barriers audiences may face in accessing information and recommend solutions through appropriate channel selection and outreach approaches.
-
Ensure strategies prioritize accessibility, trust, and community reach over platform preference.
-
Drive ongoing innovation by identifying new outreach opportunities, emerging media environments, and improved delivery models
Program Coordination & Delivery
- Lead the coordination of internal teams to ensure seamless execution across planning, buying, reporting, finance, and project delivery functions.
- Oversee all media execution activities, ensuring timelines, deliverables, and approvals remain on track.
- Provide clear direction to execution teams while maintaining overall accountability for program outcomes.
- Support delivery within government program environments, including awareness of procurement processes and billing cycles.
- Anticipate operational risks and proactively resolve issues to maintain campaign momentum and quality.
Indigenous Outreach & Community Media Innovation
-
Develop culturally respectful media strategies supporting Indigenous outreach and engagement initiatives.
-
Build and maintain strong working relationships with Indigenous and community-focused media organizations.
-
Re-establish and formalize partnerships with key vendors capable of reaching Indigenous and remote audiences, including strengthening relationships key media partners.
-
Identify and activate non-traditional media channels that extend beyond mainstream advertising environments.
-
Ensure outreach approaches reflect trauma-informed communication practices and community knowledge.
Campaign Execution, Reporting & Continuous Improvement
-
Lead regular performance reporting that clearly communicates campaign reach, delivery effectiveness, and audience penetration.
-
Translate results into actionable insights, recommendations, and opportunities for improvement and innovation.
-
Evaluate success based on real audience reach and accessibility outcomes, not solely platform metrics.
-
Develop structured learning agendas that strengthen future outreach to rural, remote, Indigenous, and non-traditional communities.
-
Identify opportunities to improve processes, partnerships, measurement approaches, and media effectiveness over time.
Vendor Relationship Management
-
Actively build and maintain relationships with media vendors capable of reaching rural, remote, Indigenous, and hard-to-reach audiences.
-
Proactively identify new community, regional, and alternative media partners.
-
Strengthen long-term relationships with specialized outlets to prevent missed opportunities and expand communication reach.
-
Ensure vendor coordination, contracts, and invoicing processes are managed accurately and aligned with program requirements.
-
Monitor media investment pacing and recommend adjustments to maximize effectiveness.
What Type of Qualities and Qualifications Should I Have?
-
Extensive experience overseeing integrated media planning and execution.
-
Strong understanding of how diverse populations access information, particularly older audiences and communities outside major urban centres.
-
Experience reaching Indigenous, rural, remote, and non-traditional audiences.
-
Background working within government, public information, or regulated communication environments preferred.
-
Familiarity with government billing cycles and administrative requirements is an asset.
-
Demonstrated ability to coordinate complex programs involving multiple partners and delivery streams.
-
Strong operational leadership combined with strategic thinking.
-
Cultural intelligence and commitment to inclusive, trauma-informed communications.
-
Proven ability to translate performance data into practical improvements and innovation.
Why This Role Is Unique
-
This is not a traditional Media Director role. It requires:
-
Leadership across end-to-end media program delivery
-
Ownership of execution as a central coordination lead
-
Deep audience understanding and community awareness
-
Strong relationships within Indigenous, rural, and non-traditional media ecosystems
-
Strategic flexibility across digital, traditional, and community channels
-
A focus on accessibility, inclusion, and measurable communication impact
Salary
The Canada base salary range for this position is**$85,000- $110,000.**Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.
AI Use
We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our careers page.
We are ChangeMakers
ChangeMakers is a leading independent agency specializing in building purpose-driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative, marketing, communications, and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.
An equitable employer
ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.
If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.
At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.