Retention Marketing Coordinator
Top Benefits
About the role
Location: Remote/In-Office/Hybrid
About Us:
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
- Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
- Work in a collaborative and fun environment that values creativity and fresh ideas.
- Gain strong opportunities for career growth and professional development.
- Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role :
The Retention Marketing Coordinator role supports the execution of Bushbalm’s retention marketing program with a key focus on our email and SMS programs.
This newly created role is highly detail-oriented and process-driven, focused on building, QAing, and deploying campaigns that support product launches, promotions, and evergreen revenue goals.
The starting salary range for this position is $45,000 to $55,000 CAD.
Responsibilities:
-Campaign Deployment: Manage the end-to-end execution of Email and SMS campaigns, including one-time broadcasts and automated flows (Welcome, Abandoned Cart, Post-Purchase, and Win-back). Leverage AI tools to assist with copy iteration, subject line testing, and campaign optimization. -Rigorous Quality Assurance (QA): Serve as the final line of defense by testing links, discount codes, segmentation logic, and creative rendering across devices to ensure a flawless customer experience. -Launch & Promo Support: Coordinate the technical setup for product launches and site-wide promotions, ensuring all retention touchpoints are synchronized and functional. -Audience Segmentation: Build and maintain customer segments within ESP and SMS platforms to ensure the right message reaches the right customer at the right time. Use AI-assisted insights to refine targeting and personalization. -Performance Monitoring: Track and report on core retention KPIs, including Open Rates, Click-Through Rates (CTR), Unsubscribe Rates, and Revenue per Recipient, using AI-supported analysis to identify optimization opportunities. -Cross-Functional Collaboration: Partner closely with the Senior Strategist and Brand Marketing Manager to align retention campaigns with Bushbalm’s product launches, retail moments (Ulta, Amazon, etc.), promotions, and evergreen priorities.
Who You Are:
-Platform Experience: You have 1-2 years experience with industry-standard retention tools like Klaviyo and Postscript . -Detail-Obsessed: You have a natural knack for spotting typos or broken links that others might miss. -Process-Driven: You enjoy following (and improving) checklists and workflows to ensure nothing falls through the cracks. -Technical Aptitude: Comfortable navigating e-commerce backends and automation logic. Experience with tools like Hubspot , or monday.com is a significant plus. -DTC Familiarity: An understanding of the DTC landscape, ideally within the beauty or wellness space.
Perks & Benefits:
- Competitive salary and comprehensive benefits package.
- Flexible work environment (remote/hybrid options where applicable).
- Health and wellness benefits, including a lifestyle spending account.
- Professional development opportunities to support career growth.
- Free access to our award-winning products.
- Inclusive and dynamic company culture with team-building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
About Bushbalm Skincare
A leader in bikini line skincare. Bushbalm is located in over 990 Ulta Beauty locations, and used by over 4,000 professional estheticians.
We have an evolving natural skincare product line - specifically, but not limited to, targeting areas that are commonly ignored. Think bikini line, underarms, legs, tush, or anywhere else on the body that deserves extra care.
Whether you trim, groom, remove – or let your body hair grow our products were created to take care of your most sensitive areas while making sure you feel confident in your skin down there and everywhere with results that you will see and feel.
Face quality skincare. Targeted results. Everywhere.
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Retention Marketing Coordinator
Top Benefits
About the role
Location: Remote/In-Office/Hybrid
About Us:
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?
- Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
- Work in a collaborative and fun environment that values creativity and fresh ideas.
- Gain strong opportunities for career growth and professional development.
- Help expand a brand that is available in Ulta Beauty locations nationwide and 17,000+ waxing salons.
About the Role :
The Retention Marketing Coordinator role supports the execution of Bushbalm’s retention marketing program with a key focus on our email and SMS programs.
This newly created role is highly detail-oriented and process-driven, focused on building, QAing, and deploying campaigns that support product launches, promotions, and evergreen revenue goals.
The starting salary range for this position is $45,000 to $55,000 CAD.
Responsibilities:
-Campaign Deployment: Manage the end-to-end execution of Email and SMS campaigns, including one-time broadcasts and automated flows (Welcome, Abandoned Cart, Post-Purchase, and Win-back). Leverage AI tools to assist with copy iteration, subject line testing, and campaign optimization. -Rigorous Quality Assurance (QA): Serve as the final line of defense by testing links, discount codes, segmentation logic, and creative rendering across devices to ensure a flawless customer experience. -Launch & Promo Support: Coordinate the technical setup for product launches and site-wide promotions, ensuring all retention touchpoints are synchronized and functional. -Audience Segmentation: Build and maintain customer segments within ESP and SMS platforms to ensure the right message reaches the right customer at the right time. Use AI-assisted insights to refine targeting and personalization. -Performance Monitoring: Track and report on core retention KPIs, including Open Rates, Click-Through Rates (CTR), Unsubscribe Rates, and Revenue per Recipient, using AI-supported analysis to identify optimization opportunities. -Cross-Functional Collaboration: Partner closely with the Senior Strategist and Brand Marketing Manager to align retention campaigns with Bushbalm’s product launches, retail moments (Ulta, Amazon, etc.), promotions, and evergreen priorities.
Who You Are:
-Platform Experience: You have 1-2 years experience with industry-standard retention tools like Klaviyo and Postscript . -Detail-Obsessed: You have a natural knack for spotting typos or broken links that others might miss. -Process-Driven: You enjoy following (and improving) checklists and workflows to ensure nothing falls through the cracks. -Technical Aptitude: Comfortable navigating e-commerce backends and automation logic. Experience with tools like Hubspot , or monday.com is a significant plus. -DTC Familiarity: An understanding of the DTC landscape, ideally within the beauty or wellness space.
Perks & Benefits:
- Competitive salary and comprehensive benefits package.
- Flexible work environment (remote/hybrid options where applicable).
- Health and wellness benefits, including a lifestyle spending account.
- Professional development opportunities to support career growth.
- Free access to our award-winning products.
- Inclusive and dynamic company culture with team-building events.
This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.
Join us in redefining body care and making an impact in the beauty industry!
About Bushbalm Skincare
A leader in bikini line skincare. Bushbalm is located in over 990 Ulta Beauty locations, and used by over 4,000 professional estheticians.
We have an evolving natural skincare product line - specifically, but not limited to, targeting areas that are commonly ignored. Think bikini line, underarms, legs, tush, or anywhere else on the body that deserves extra care.
Whether you trim, groom, remove – or let your body hair grow our products were created to take care of your most sensitive areas while making sure you feel confident in your skin down there and everywhere with results that you will see and feel.
Face quality skincare. Targeted results. Everywhere.