Senior Performance Marketing Manager
Top Benefits
About the role
Location: Montreal, On-Site
Summary Valnet is looking for a Senior Performance Marketing Manager to lead our digital acquisition strategy and scale customer growth. This role is perfect for a data-driven marketer with a deep understanding of performance marketing platforms, analytics, and ROI optimization.
You will own the strategy, planning, execution, and optimization of paid campaigns across platforms including Google, Meta, and emerging channels - driving measurable business impact through performance and efficiency.
Responsibilities
- Develop and execute end-to-end performance marketing strategies across paid search, paid social, display, and affiliate channels.
- Own budget planning, forecasting, and ROI tracking to ensure maximum effectiveness of spend.
- Lead campaign setup, optimization, and scaling across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms.
- Monitor and analyze performance metrics — CAC, CPL, ROAS, CTR, CVR, CPA — and implement data-backed optimizations.
- Collaborate closely with creative, analytics, and product teams to align messaging, targeting, and landing page performance.
- Conduct A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes.
- Drive marketing automation, audience segmentation, and personalized retargeting initiatives.
- Stay updated with the latest trends in digital advertising, attribution modeling, and marketing technologies.
Requirements
- 3-8 years of hands-on experience in performance marketing or growth marketing roles.
- Proven success in managing large-scale paid media budgets and driving measurable results.
- Deep expertise in Google Ads, Meta Ads Manager, and other performance platforms.
- Strong analytical mindset with proficiency in tools like Google Analytics (GA4), Data Studio, and Excel/Sheets.
- Experience with conversion tracking, pixel implementation, and attribution models.
- Familiarity with CRO, landing page testing tools (Optimizely, VWO, etc.), and CRM integrations.
- Excellent leadership, communication, and stakeholder management skills.
- Experience working in fast-paced, high-growth environments (startup or digital-first company preferred).
- Experience working in the insurance, banking, and mortgage loans industries is considered an asset.
Benefits
- Full health insurance plan (including medical, dental, and vision).
- Fitness subscription reimbursement program.
- Competitive compensation plan and bonus structure.
Who We Are Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!
About Valnet
Valnet Inc., the leading publishing and media investment company, owns and operates over 25 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment.
Senior Performance Marketing Manager
Top Benefits
About the role
Location: Montreal, On-Site
Summary Valnet is looking for a Senior Performance Marketing Manager to lead our digital acquisition strategy and scale customer growth. This role is perfect for a data-driven marketer with a deep understanding of performance marketing platforms, analytics, and ROI optimization.
You will own the strategy, planning, execution, and optimization of paid campaigns across platforms including Google, Meta, and emerging channels - driving measurable business impact through performance and efficiency.
Responsibilities
- Develop and execute end-to-end performance marketing strategies across paid search, paid social, display, and affiliate channels.
- Own budget planning, forecasting, and ROI tracking to ensure maximum effectiveness of spend.
- Lead campaign setup, optimization, and scaling across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms.
- Monitor and analyze performance metrics — CAC, CPL, ROAS, CTR, CVR, CPA — and implement data-backed optimizations.
- Collaborate closely with creative, analytics, and product teams to align messaging, targeting, and landing page performance.
- Conduct A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes.
- Drive marketing automation, audience segmentation, and personalized retargeting initiatives.
- Stay updated with the latest trends in digital advertising, attribution modeling, and marketing technologies.
Requirements
- 3-8 years of hands-on experience in performance marketing or growth marketing roles.
- Proven success in managing large-scale paid media budgets and driving measurable results.
- Deep expertise in Google Ads, Meta Ads Manager, and other performance platforms.
- Strong analytical mindset with proficiency in tools like Google Analytics (GA4), Data Studio, and Excel/Sheets.
- Experience with conversion tracking, pixel implementation, and attribution models.
- Familiarity with CRO, landing page testing tools (Optimizely, VWO, etc.), and CRM integrations.
- Excellent leadership, communication, and stakeholder management skills.
- Experience working in fast-paced, high-growth environments (startup or digital-first company preferred).
- Experience working in the insurance, banking, and mortgage loans industries is considered an asset.
Benefits
- Full health insurance plan (including medical, dental, and vision).
- Fitness subscription reimbursement program.
- Competitive compensation plan and bonus structure.
Who We Are Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!
About Valnet
Valnet Inc., the leading publishing and media investment company, owns and operates over 25 highly authoritative brands across various verticals, including entertainment, sports, technology, automotive, gaming, and travel. Specializing in acquiring, operating and growing properties that are mission-critical in their respective environments, Valnet is at the forefront of media investment.