Top Benefits
About the role
Digital Marketing Specialist
Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a “must-win” attitude, responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites. If this sounds like you, we want to discuss this exciting role with you.
Role Overview
As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for GoodMorning.com. The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to GoodMorning.com’s websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.
About Us
GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
Benefits and Perks
- Competitive compensation, vacation, profit share, and equity package
- 100% employer-paid extended benefits - health and dental
- Employee Assistance Program
- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
- Employee product discounts
- Transportation Reimbursement
In this role, you will
- Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook
- Create immaculate, high-converting advertising copy that is free from mistakes
- Collaborate with graphic designers to continually optimize all digital video and image assets
- Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC
- Forecast and effectively model anticipated traffic volume via paid channels
- Administer sound experimentation, premised on logical hypotheses
- Collaborating with colleagues to build and deploy assets that expand digital conversion catchment
- Work with developers to design and build scripts that increase productivity and drive results
- Seek out and use result-enhancing tools to drive the success of the business
- Identify and leverage opportunities to expand the role of paid acquisition in growing the business
- Challenge generally accepted assumptions with positions based on sound modelling and logical reasoning
- Build and maintain books of best practice for paid acquisition tactics and channels
- Keep pace with new developments in digital marketing
- Question assumptions, think deeply, and act on truth, even if it goes against convention. We are relentless in our pursuit of better
Our ideal candidate
- Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.
- 2+ years working in a Digital Marketing/Advertising team (preferred).
- Experience operating with digital advertising budgets of at least $10,000 per day is an asset
- Exceptionally strong written and verbal communication skills (English required; French is an asset)
- Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.
- Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
- Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
- Proven aptitude for functioning within deadlines while working both independently and as part of a team.
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.
Skills
- Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) and turn them into actionable insights.
- Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.
- Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.
- Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions
- Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work
- Demonstrable track record of making paid acquisition work
- Experimentation & Testing - Designing A/B tests or growth experiments, documenting results, and iterating based on learnings.
About GoodMorning.com
GoodMorning.com is one of Canada’s largest online mattress retailers and has sold over 350,000 mattresses to Canadians from coast to coast—and that number grows daily. Our company’s purpose is to deliver sleep products of remarkable quality and value that customers love.
Since 2009, when GoodMorning.com was first established in Canada by Samuel Prochazka, we’ve been disruptors in the mattress industry. We work hard to make a great night’s sleep accessible to all through our unique direct-to-consumer model, mattress donation program, top-notch customer service, and the latest technologies and innovations in the e-commerce landscape. We also invented the at-home sleep trial, which lets our customers try their mattress night after night in the comfort of their homes for up to 365 nights.
Our portfolio of brands includes Douglas, Logan & Cove, Juno, and Octave. We’re constantly transforming our portfolio by researching the latest advancements in mattress-making, bringing new products to market that meet the needs of our customers, and providing as much value as possible.
While many of our innovations have become industry standard, we lead the way with our customer-obsessed mindset and relentless pursuit of better. GoodMorning.com continues to grow and has been ranked as one of Canada’s top-growing companies by The Globe and Mail.
Top Benefits
About the role
Digital Marketing Specialist
Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a “must-win” attitude, responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites. If this sounds like you, we want to discuss this exciting role with you.
Role Overview
As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for GoodMorning.com. The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to GoodMorning.com’s websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.
About Us
GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
Benefits and Perks
- Competitive compensation, vacation, profit share, and equity package
- 100% employer-paid extended benefits - health and dental
- Employee Assistance Program
- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
- Employee product discounts
- Transportation Reimbursement
In this role, you will
- Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook
- Create immaculate, high-converting advertising copy that is free from mistakes
- Collaborate with graphic designers to continually optimize all digital video and image assets
- Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC
- Forecast and effectively model anticipated traffic volume via paid channels
- Administer sound experimentation, premised on logical hypotheses
- Collaborating with colleagues to build and deploy assets that expand digital conversion catchment
- Work with developers to design and build scripts that increase productivity and drive results
- Seek out and use result-enhancing tools to drive the success of the business
- Identify and leverage opportunities to expand the role of paid acquisition in growing the business
- Challenge generally accepted assumptions with positions based on sound modelling and logical reasoning
- Build and maintain books of best practice for paid acquisition tactics and channels
- Keep pace with new developments in digital marketing
- Question assumptions, think deeply, and act on truth, even if it goes against convention. We are relentless in our pursuit of better
Our ideal candidate
- Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.
- 2+ years working in a Digital Marketing/Advertising team (preferred).
- Experience operating with digital advertising budgets of at least $10,000 per day is an asset
- Exceptionally strong written and verbal communication skills (English required; French is an asset)
- Proactive, asking questions to ensure objectives and requirements are clear and following up on action items and requests for information with urgency.
- Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
- Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
- Proven aptitude for functioning within deadlines while working both independently and as part of a team.
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.
Skills
- Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) and turn them into actionable insights.
- Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.
- Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.
- Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions
- Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation
- Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work
- Demonstrable track record of making paid acquisition work
- Experimentation & Testing - Designing A/B tests or growth experiments, documenting results, and iterating based on learnings.
About GoodMorning.com
GoodMorning.com is one of Canada’s largest online mattress retailers and has sold over 350,000 mattresses to Canadians from coast to coast—and that number grows daily. Our company’s purpose is to deliver sleep products of remarkable quality and value that customers love.
Since 2009, when GoodMorning.com was first established in Canada by Samuel Prochazka, we’ve been disruptors in the mattress industry. We work hard to make a great night’s sleep accessible to all through our unique direct-to-consumer model, mattress donation program, top-notch customer service, and the latest technologies and innovations in the e-commerce landscape. We also invented the at-home sleep trial, which lets our customers try their mattress night after night in the comfort of their homes for up to 365 nights.
Our portfolio of brands includes Douglas, Logan & Cove, Juno, and Octave. We’re constantly transforming our portfolio by researching the latest advancements in mattress-making, bringing new products to market that meet the needs of our customers, and providing as much value as possible.
While many of our innovations have become industry standard, we lead the way with our customer-obsessed mindset and relentless pursuit of better. GoodMorning.com continues to grow and has been ranked as one of Canada’s top-growing companies by The Globe and Mail.