About the role
Work Location
Toronto Corporate Office
About the Role
About the Role
As Retail Insights & Category Strategy Manager, you will play a critical role in shaping of SNDL's cannabis retail strategy across our network of 230+ Value Buds and Spiritleaf stores. Reporting to the Senior Director, Category Strategy, you’ll partner closely with Category Managers and cross-functional teams to unlock deeper understanding of business performance, identify growth opportunities, and enable data-driven category management.
This a hybrid role (3 days in-office per week) based out of SNDL's Toronto office (49 Spadina Ave).
Key Responsibilities
- Business insights and strategic analysis (50%)
- Conduct deep dives across a variety of data sources (e.g., transactional, customer loyalty, third-party) to explain business drivers and identify trends
- Monitor market data and competitive dynamics to inform strategic positioning and uncover whitespace opportunities
- Develop business cases for strategic opportunities (e.g., major promotions, loyalty program investment, innovation product launch) to enable effective leadership decision making
- Performance reporting (30%)
- Produce recurring (e.g., weekly sales and margin, monthly business review) and ad hoc reporting for a variety of audiences (ranging from functional teams to leadership) to elicit business performance and associated drivers
- Ensure reporting is accurate, timely, and aligned with business needs
- Collaborate with Technology/BI teams to define reporting requirements, test new data tools, and drive adoption by business teams
- Category strategy support and enablement (20%)
- Establish and monitor core (e.g., sales, margin) and emergent (e.g., promo ROI, category development index) category performance KPIs
- Translate complex data into compelling stories and actionable insights to influence category decision making (e.g., pricing, promotions, assortment)
- Support the development and implementation of category strategy frameworks (e.g., store-level pricing and assortment optimization)
Key Qualifications
- Hands-on experience. You have at least 3-5 years of experience working in an insights, analytics, and/or strategy-focused role in a retail, category, and/or merchandising context
- Exceptional data fluency, Excel skills, and an analytical mindset. Strong strategies are grounded in data-led insights and you'll be expected to extract, analyze, and summarize data from a variety of data sources
- Financial acumen. You understand financial metrics and how they relate to retail performance
- Customer focused. Customers are core to what we do
- Comfort thinking critically and strategically. You will tackle complex and ambiguous customer and business problems in a constantly-evolving industry
- Effective communication and synthesis skills. You will often be called upon to present your findings and recommendations. Comfort with storytelling and presenting will be key
- Strong intangibles. Time management, problem-solving, critical thinking skills, detail orientation, and the ability to work independently come natural to you
Bonus Qualifications
- Experience in cannabis, retail, and/or consumer-packaged goods (CPG)
- Familiarity with using and building custom reporting in PowerBI
- Exposure to Microsoft Fabric and Dynamics 365
Why Join Us?
- Be part of one of the largest cannabis retail operations in North America
- Work with a passionate and entrepreneurial leadership team shaping the future of cannabis retail
- Competitive compensation package, performance bonuses, and benefits
- Opportunities for career advancement in a fast-scaling organization
About SNDL
SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Superette.
We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.
Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.
Learn more about SNDL
About SNDL Inc.
SNDL is a public company whose shares are traded on Nasdaq under the symbol "SNDL."
SNDL is the largest private-sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, Superette and Firesale Cannabis.
SNDL is a licensed cannabis producer and one of the largest vertically integrated cannabis companies in Canada specializing in low-cost biomass sourcing, premium indoor cultivation, product innovation, low-cost manufacturing facilities, and a cannabis brand portfolio that includes Top Leaf, Contraband, Citizen Stash, Sundial Cannabis, Palmetto, Bon Jak, Spiritleaf Selects, Versus Cannabis, Value Buds, Vacay and Grasslands.
Please reach out to our investor relations department at investors@sndl.com with any investor-related questions.
About the role
Work Location
Toronto Corporate Office
About the Role
About the Role
As Retail Insights & Category Strategy Manager, you will play a critical role in shaping of SNDL's cannabis retail strategy across our network of 230+ Value Buds and Spiritleaf stores. Reporting to the Senior Director, Category Strategy, you’ll partner closely with Category Managers and cross-functional teams to unlock deeper understanding of business performance, identify growth opportunities, and enable data-driven category management.
This a hybrid role (3 days in-office per week) based out of SNDL's Toronto office (49 Spadina Ave).
Key Responsibilities
- Business insights and strategic analysis (50%)
- Conduct deep dives across a variety of data sources (e.g., transactional, customer loyalty, third-party) to explain business drivers and identify trends
- Monitor market data and competitive dynamics to inform strategic positioning and uncover whitespace opportunities
- Develop business cases for strategic opportunities (e.g., major promotions, loyalty program investment, innovation product launch) to enable effective leadership decision making
- Performance reporting (30%)
- Produce recurring (e.g., weekly sales and margin, monthly business review) and ad hoc reporting for a variety of audiences (ranging from functional teams to leadership) to elicit business performance and associated drivers
- Ensure reporting is accurate, timely, and aligned with business needs
- Collaborate with Technology/BI teams to define reporting requirements, test new data tools, and drive adoption by business teams
- Category strategy support and enablement (20%)
- Establish and monitor core (e.g., sales, margin) and emergent (e.g., promo ROI, category development index) category performance KPIs
- Translate complex data into compelling stories and actionable insights to influence category decision making (e.g., pricing, promotions, assortment)
- Support the development and implementation of category strategy frameworks (e.g., store-level pricing and assortment optimization)
Key Qualifications
- Hands-on experience. You have at least 3-5 years of experience working in an insights, analytics, and/or strategy-focused role in a retail, category, and/or merchandising context
- Exceptional data fluency, Excel skills, and an analytical mindset. Strong strategies are grounded in data-led insights and you'll be expected to extract, analyze, and summarize data from a variety of data sources
- Financial acumen. You understand financial metrics and how they relate to retail performance
- Customer focused. Customers are core to what we do
- Comfort thinking critically and strategically. You will tackle complex and ambiguous customer and business problems in a constantly-evolving industry
- Effective communication and synthesis skills. You will often be called upon to present your findings and recommendations. Comfort with storytelling and presenting will be key
- Strong intangibles. Time management, problem-solving, critical thinking skills, detail orientation, and the ability to work independently come natural to you
Bonus Qualifications
- Experience in cannabis, retail, and/or consumer-packaged goods (CPG)
- Familiarity with using and building custom reporting in PowerBI
- Exposure to Microsoft Fabric and Dynamics 365
Why Join Us?
- Be part of one of the largest cannabis retail operations in North America
- Work with a passionate and entrepreneurial leadership team shaping the future of cannabis retail
- Competitive compensation package, performance bonuses, and benefits
- Opportunities for career advancement in a fast-scaling organization
About SNDL
SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Superette.
We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.
Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.
Learn more about SNDL
About SNDL Inc.
SNDL is a public company whose shares are traded on Nasdaq under the symbol "SNDL."
SNDL is the largest private-sector liquor and cannabis retailer in Canada with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds, Spiritleaf, Superette and Firesale Cannabis.
SNDL is a licensed cannabis producer and one of the largest vertically integrated cannabis companies in Canada specializing in low-cost biomass sourcing, premium indoor cultivation, product innovation, low-cost manufacturing facilities, and a cannabis brand portfolio that includes Top Leaf, Contraband, Citizen Stash, Sundial Cannabis, Palmetto, Bon Jak, Spiritleaf Selects, Versus Cannabis, Value Buds, Vacay and Grasslands.
Please reach out to our investor relations department at investors@sndl.com with any investor-related questions.