About the role
Role Summary
We are seeking a Marketing Data & Strategy Manager to join our Go-To-Market (GTM) team. This senior role is responsible for auditing and validating how data is used across marketing to guide GTM strategy . You will be hands-on with data — ensuring the accuracy of reporting, monitoring KPIs, and analyzing campaign effectiveness — while also holding the marketing team accountable to measurable, data-driven results.
This position is ideal for someone who thrives at the intersection of analytics, strategy, and leadership oversight . You will be the data-driven manager ensuring that every marketing initiative is aligned to GTM goals and delivering ROI.
Key Responsibilities
- Audit and oversee all GTM marketing data processes, ensuring accurate and consistent reporting across campaigns, spend, funnel conversion, and ROI.
- Build and maintain dashboards, scorecards, and performance frameworks to track marketing impact on pipeline and revenue.
- Identify discrepancies, inefficiencies, or risks in marketing data and recommend corrective actions.
- Partner with Marketing, Sales, and Product leaders to align GTM metrics and enforce data-driven accountability .
- Lead the definition of standards for marketing data quality, governance, and reporting practices.
- Provide independent, data-backed performance reports to GTM leadership, highlighting both risks and opportunities.
- Act as the data guardian for GTM marketing — ensuring campaign insights are reliable, actionable, and strategically aligned.
Qualifications
- 4–6 years of experience in marketing analytics, marketing operations, or data strategy roles, ideally in a GTM or high-growth environment.
- Proven ability to audit and analyze marketing performance data (spend efficiency, funnel health, lead attribution, ROI).
- Hands-on experience with CRM and marketing systems (Salesforce, HubSpot, Marketo, Google Analytics, Looker/Tableau, or similar).
- Strong analytical and problem-solving skills; ability to spot inconsistencies and uncover insights from complex datasets.
- Excellent communication and presentation skills — able to translate findings into clear actions for leadership.
- Business acumen and understanding of GTM strategy, growth funnels, and marketing ROI.
Nice to Have
- Experience in audit, compliance, or data governance functions.
- SaaS, B2B tech, or healthcare/dental industry background.
- Familiarity with data privacy and compliance standards (GDPR, SOC2, etc.).
- Master's in Marketing
About EviSmart™
EviSmart is the world's leading AI-Powered Dental Workflow Automation and Dental CAD Design outsourcing company. Trusted by labs and dentists in over 26 countries, our mission is to make dental care smarter, faster, and better — for everyone.
We're reimagining dentistry by intelligently connecting the dental workflows —dentists, lab technicians, and manufacturers—with automation and seamless integration.
About the role
Role Summary
We are seeking a Marketing Data & Strategy Manager to join our Go-To-Market (GTM) team. This senior role is responsible for auditing and validating how data is used across marketing to guide GTM strategy . You will be hands-on with data — ensuring the accuracy of reporting, monitoring KPIs, and analyzing campaign effectiveness — while also holding the marketing team accountable to measurable, data-driven results.
This position is ideal for someone who thrives at the intersection of analytics, strategy, and leadership oversight . You will be the data-driven manager ensuring that every marketing initiative is aligned to GTM goals and delivering ROI.
Key Responsibilities
- Audit and oversee all GTM marketing data processes, ensuring accurate and consistent reporting across campaigns, spend, funnel conversion, and ROI.
- Build and maintain dashboards, scorecards, and performance frameworks to track marketing impact on pipeline and revenue.
- Identify discrepancies, inefficiencies, or risks in marketing data and recommend corrective actions.
- Partner with Marketing, Sales, and Product leaders to align GTM metrics and enforce data-driven accountability .
- Lead the definition of standards for marketing data quality, governance, and reporting practices.
- Provide independent, data-backed performance reports to GTM leadership, highlighting both risks and opportunities.
- Act as the data guardian for GTM marketing — ensuring campaign insights are reliable, actionable, and strategically aligned.
Qualifications
- 4–6 years of experience in marketing analytics, marketing operations, or data strategy roles, ideally in a GTM or high-growth environment.
- Proven ability to audit and analyze marketing performance data (spend efficiency, funnel health, lead attribution, ROI).
- Hands-on experience with CRM and marketing systems (Salesforce, HubSpot, Marketo, Google Analytics, Looker/Tableau, or similar).
- Strong analytical and problem-solving skills; ability to spot inconsistencies and uncover insights from complex datasets.
- Excellent communication and presentation skills — able to translate findings into clear actions for leadership.
- Business acumen and understanding of GTM strategy, growth funnels, and marketing ROI.
Nice to Have
- Experience in audit, compliance, or data governance functions.
- SaaS, B2B tech, or healthcare/dental industry background.
- Familiarity with data privacy and compliance standards (GDPR, SOC2, etc.).
- Master's in Marketing
About EviSmart™
EviSmart is the world's leading AI-Powered Dental Workflow Automation and Dental CAD Design outsourcing company. Trusted by labs and dentists in over 26 countries, our mission is to make dental care smarter, faster, and better — for everyone.
We're reimagining dentistry by intelligently connecting the dental workflows —dentists, lab technicians, and manufacturers—with automation and seamless integration.