Marketing Specialist, Brand and Campaign, Interim
About the role
What you’ll do
- Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery)
- Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery)
- Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints
- Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility
- Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns
- Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform
- Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns
- Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of different platforms
- Optimize the campaign production process so that they meet business objectives and respect brand images
- Make ads for magazines, from briefing to delivery, according to the established standards
- Participate in the annual strategic reflections concerning the major communication orientations of the brands
- Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior
What you bring
- Undergraduate degree in marketing or in communications
- Minimum of five years experience in managing marketing campaigns
- Understanding of traditional, digital, and social media marketing channels
- Knowledge of the Microsoft Office suite (Word, Excel).
- Advanced knowledge of e-commerce
- Bilingualism, French and English, essential (oral and written)
- Experience in the retail sector and knowledge of the fashion and sports industry (an asset)
- Able to manage several projects of various sizes at once and to establish priorities
- Possesses a strong sense of organization and an ability to develop interpersonal relationships
- Possess strong communication skills
#LI-MM2
About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Sports Experts
At Sports Experts and Atmosphere, our desire is to get people moving. For more than 55 years, we have been convinced that life is better when we move. Here, we prioritize people's well-being, and we want to offer an active lifestyle available to everyone.
With us, we form links that extend beyond work through our interests. The various events organized between employees give us the opportunity to flourish as an individual and share memorable moments with others. Therefore, each store contributes to taking care of the physical and mental health of employees through sports or outdoor activities. The desire to move, to explore new landscapes, to improve one's physical condition and to have a better quality of life is felt between us. The uniqueness of each is the strength of all. There is something for everyone: whether it is to discover new sports, to get back into shape or to simply share quality moments outdoors, there is a great balance between personal and professional life.
With more than 100 stores across Quebec and an unparalleled array of leading brands and products, its more than 10,000 passionate employees who offer a personalized shopping experience; connecting consumers to the sports they care most about and allowing us to carve out a place for ourselves amongst sports and outdoor retailers.
If you also aspire to live a healthy and active lifestyle, you can do so in only a few clicks.
Marketing Specialist, Brand and Campaign, Interim
About the role
What you’ll do
- Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery)
- Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery)
- Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints
- Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility
- Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns
- Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform
- Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns
- Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of different platforms
- Optimize the campaign production process so that they meet business objectives and respect brand images
- Make ads for magazines, from briefing to delivery, according to the established standards
- Participate in the annual strategic reflections concerning the major communication orientations of the brands
- Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior
What you bring
- Undergraduate degree in marketing or in communications
- Minimum of five years experience in managing marketing campaigns
- Understanding of traditional, digital, and social media marketing channels
- Knowledge of the Microsoft Office suite (Word, Excel).
- Advanced knowledge of e-commerce
- Bilingualism, French and English, essential (oral and written)
- Experience in the retail sector and knowledge of the fashion and sports industry (an asset)
- Able to manage several projects of various sizes at once and to establish priorities
- Possesses a strong sense of organization and an ability to develop interpersonal relationships
- Possess strong communication skills
#LI-MM2
About Us
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Sports Experts
At Sports Experts and Atmosphere, our desire is to get people moving. For more than 55 years, we have been convinced that life is better when we move. Here, we prioritize people's well-being, and we want to offer an active lifestyle available to everyone.
With us, we form links that extend beyond work through our interests. The various events organized between employees give us the opportunity to flourish as an individual and share memorable moments with others. Therefore, each store contributes to taking care of the physical and mental health of employees through sports or outdoor activities. The desire to move, to explore new landscapes, to improve one's physical condition and to have a better quality of life is felt between us. The uniqueness of each is the strength of all. There is something for everyone: whether it is to discover new sports, to get back into shape or to simply share quality moments outdoors, there is a great balance between personal and professional life.
With more than 100 stores across Quebec and an unparalleled array of leading brands and products, its more than 10,000 passionate employees who offer a personalized shopping experience; connecting consumers to the sports they care most about and allowing us to carve out a place for ourselves amongst sports and outdoor retailers.
If you also aspire to live a healthy and active lifestyle, you can do so in only a few clicks.