We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

CIBC.com

What you'll be doing

The Manager of Digital Sales will oversee and coordinate a cross-functional team responsible for the execution of Simplii’s mass and targeted digital client journeys, with a focus on delivering seamless end-to-end digital experiences. This role will lead collaborative group discovery sessions, transforming innovative concepts into best-in-class, personalized digital communication journeys. Leveraging the expertise of a multidisciplinary team and utilizing data-driven insights, the Manager will be accountable for mapping the client journey, designing and executing robust testing strategies, and optimizing incrementality to ensure continuous improvement of the digital experience. Responsibilities include planning and executing experiments, measuring incremental impact, and refining journeys based on rigorous analysis.

At Simplii Financial we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Implement industry-leading strategies to increase digital sales, deepen client relationships, and enhance digital engagement. The ideal candidate will demonstrate strong leadership, a passion for innovation, and a proven ability to deliver measurable results in a dynamic digital environment, along with excellent communication and project management skills.
• Lead the execution of digital marketing journeys by working collaboratively with an agile delivery pod to translate the goals of business partners into tangible output; including Growth, Product, Marketing Communications, Analytics & Insights, and Optimization teams, to increase digital sales and deepen relationships with clients, while maintaining direct accountability for digital P&L performance.
• Provide strategic direction to design and build robust digital marketing communications and intricate client journeys to increase digital adoption and engagement, supporting large scope and high priority campaign initiatives across key product portfolios.
• Drive the best client experience using tools, such as Braze, Adobe Target, Adobe Analytics, Adobe Experience Manager, Ada LLM Chatbot, and our Offer Management System (OMS), while meeting business and sales targets.
• Have a deep understanding of Marketing Technology and platforms to provide strategic direction and recommendations on campaign direction as Digital subject matter expert and propose innovative strategies and ideas to enhance client journeys and re-targeting efforts to ensure campaigns meet growth objectives and product goals.
• Analyze and track reports and dashboards, leveraging tools such as Adobe Analytics, Funnel.io, and Power BI, to identify learnings from past campaigns, digital marketing best practices, and generate data driven insights to provide recommendations to improve overall digital marketing campaign performance and document best practices
• Create in-depth post campaign analysis reporting and present to key partners on performance and recommendations for future iterations, optimizations and act as key point of contact and subject matter expert among internal and external business partners and stakeholders, including Legal and third-party partners, effectively manage partner expectations, and resolve misunderstandings to ensure successful campaign execution
• Identify process improvements to increase operational efficiency and oversight in campaign planning and execution and work with leaders to implement and train, guide, and mentor new team members, while supporting more junior Leads/co-ops through campaign delivery complexities and strategic recommendations where needed
• Create and manage functional relationships with Simplii teams; Digital Sales & Growth, Optimization, Analytics/Insights, Product, Technology, Customer Experience, and Operations teams to ensure campaigns meet growth objectives and business goals
• Build relationship with other CIBC teams including Marketing Communications, Brand, Contact Center, Technology, and potential vendors to ensure all Simplii partners are supported

Who you are

• You can demonstrate 3-5 years of work experience in Digital Marketing or Project Management. It’s an asset if you have experience with agile delivery (including tools, platforms, operating model)
• You are agile and adaptable, with a proven ability to thrive in fast-paced environments and navigate ambiguity with confidence and sound judgment.
• You demonstrate strong interpersonal and communication skills to secure commitment and support from cross-functional business & technology stakeholders of varying levels, including leadership updates, proposals, and demos.
• You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You embrace and champion change. You'll continuously evolve your thinking and the way you work in order to deliver your best.
• You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
• You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

• Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

  Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills

Agile Delivery, Campaign Optimizations, Campaign Planning, Campaign Strategies, Cross-Functional Leadership, Customer Journey, Customer Journey Mapping, Data Analysis, Digital Marketing, Digital Marketing Campaigns, Digital Marketing Technology, Marketing Data Analysis, Marketing Optimization, Project Management, Relationship Building, Stakeholder Influence, Stakeholder Management, Strategic Influence